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When It Comes To Paid Social Media, Facebook Leads The Way

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Retailers continue to rely on paid search and email marketing channels, but mobile marketing and social media are continuing to increase in popularity as a way for businesses to grow their customer acquisition, according to a new study.

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Lexus Gains A Partner In Online Reputation Management

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Unanswered customer complaints is one common example, particularly for companies that are new to amplifying their online channels. A new category is starting to grow around this area of online reputation management, with Lexus one of the latest brand names to embrace it.

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The Buyers: Studying Chinese Consumers’ Online Interactions

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A byproduct of incorporating connectivity into just about any activity is how social media affects regular interactions. It can be difficult to discuss the digital effects without looping in social media. For the Chinese buyer in particular, social media engagement and online shopping activities takes on a unique avenue.

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Amex’s Small Business Saturday Bests $100B

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billion, according to surveys commissioned by the company. In addition to supporting brick-and-mortar businesses, 41 percent of consumers surveyed said they shopped small businesses online. Small business owners surveyed said they count on an average of 29 percent of annual sales to happen during the holiday season.

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EU Looks For Feedback In Regulating Tech Giants

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The news service reviewed the survey to be sent to the public, digital services providers and the EU member countries. The feedback is expected to provide the EU information as it drafts the Digital Services Act to replace a 20-year-old measure that governs online services in the 27-country bloc.

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Amazon Says UK SMBs Feeling The Benefits Of Tech

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released its latest survey of small business (SMB) sentiment in the country, finding an increase in confidence the company attributes to greater technology adoption. and Enterprise Nation. Analysis is based off of YouGov survey results of 1,000 small business respondents. Amazon U.K. economic confidence was up 6 points.

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Deep Dive: Why The Pandemic Is Pushing MENA Regulators To Upgrade Open Banking, Privacy Laws

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Consumers and businesses have been moving online in recent years, and regulators from the European Union to the Middle East and North Africa (MENA) region have worked to keep up with this migration. Consumers’ changing views are prompting MENA financial authorities to reexamine how their present regulations handle online privacy.