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When It Comes To Paid Social Media, Facebook Leads The Way

PYMNTS

Retailers continue to rely on paid search and email marketing channels, but mobile marketing and social media are continuing to increase in popularity as a way for businesses to grow their customer acquisition, according to a new study.

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Neiman Marcus Looks To Associates For Social Media Commerce

PYMNTS

In an effort to drive sales, a luxury department store chain is connecting customers with their sales associates through personal social media accounts, The New York Post reported. We are trying to bring a more human touch to how [our associates] act online,” Katz said. has partnered.

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Cybersecurity Awareness Month: How financial institutions can stay safe and secure online

Abrigo

Ideas for educating and promoting cybersecurity in October Cybersecurity Awareness Month is an opportunity for banks and credit unions to promote online safety and take steps to reduce cyber risks. Launched to provide resources Cybersecurity Awareness Month was launched in 2004 by the National Cybersecurity Alliance (NCA) and the U.S.

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Leverage social media to market business valuation services

Abrigo

Much like peanut butter and jelly, social media and content marketing are two things that go together in the world of forward-thinking marketers and business owners. So how does a firm get started using social media to build their valuation practice? The site sees about 500 million tweets sent per day.

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Lexus Gains A Partner In Online Reputation Management

PYMNTS

Unanswered customer complaints is one common example, particularly for companies that are new to amplifying their online channels. A new category is starting to grow around this area of online reputation management, with Lexus one of the latest brand names to embrace it.

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New Facebook Shops Feature Streamlines Social Commerce

PYMNTS

To enable businesses to more easily list their merchandise on its social media platforms, Facebook has unveiled Facebook Shops. The social media company had allowed companies to list items on Instagram and Facebook in the past. That of course means there’ll be higher conversions and more sales for small businesses.”

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Identity As A Service To The Rescue

PYMNTS

Social media platforms are infested with phonies, and not just your best friend’s irritating co-worker (although he totally is). This is about the fact that fake identities comprise 25 percent of new social media accounts created every day, and that 53 percent of all social media logins are fraudulent , according to a recent study.