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Banks Must Up Their Social Media Game to Connect with Digital Natives

Gonzobanker

Banking leaders looking for the next wave of growth need to think differently about marketing to half the population. Traditional financial institutions that want to compete with fintech disruptors like Chime and X (formerly known as Twitter) need to up their social media game. hours per day on social media.

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Marketing Deposits Like Barbie

South State Correspondent

Film quality aside, there have been few movies in the history of the World that have done a better job at marketing than Barbie. This article highlights these lessons and applies them to marketing deposits. We will also stipulate that you don’t have $100mm to spend on a marketing budget. Marketing made it so.

Marketing 195
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Email, Social Media King For Retail Marketers

PYMNTS

While most retail marketers have similar goals in 2017 in terms of enhancing consumer engagement and increasing sales, the online realm of marketing outreach remains king. The data shows a significant amount of retail marketers selecting these channels, at 68 percent for email and 54 percent for social media.

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Bank wire fraud – How social engineering and technology perpetrate fraud losses

Abrigo

Takeaway 1 Bank w ire transfer fraud is increasing due to technological advances today. Takeaway 3 Education and technology tools are our best defense against b ank wire transfer fraud in our institutions. While wire transfers offer speed and efficiency, they have always carried inherent risks.

Fraud 195
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Bank Marketing AI – Our 14 Favorite Applications That Will Change Your Bank

South State Correspondent

If you are looking to see the future of how banks will utilize artificial intelligence (AI), look no further than marketing. Even if you are not a bank marketer, this article is worth a read to understand AI’s capabilities. Bank marketing AI is ground zero to showcase the transformation that is already taking place.

Marketing 195
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How to Use AI and NLG to Write Marketing Content

Perficient

The idea was elementary: come up with a story idea and let an AI tool write the content! I didn’t want to create a tool like this, as I figured with all the hype over AI, ML, and NLG that many people have already made a solution. AI Written Content form 2019. News Organizations Lead the Push.

Marketing 322
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Visual Storytelling: Create Meaningful Gifs

Perficient

Use Gifs to Increase Your Marketing Efforts. Gifs (aka Graphics Interchange Formats) are short, repeated video clips that have modernized the way viewers consume media content. The pronunciation of gif – hard “g” versus soft “g” – has been an ongoing argument in the technology world for years. How to Pronounce Gif.