Abrigo

NOVEMBER 15, 2014

Much like the internet was once considered a fad, the same was said not so long ago about social media. The social network truly connects people. Clearly, those in the “social media is a fad” camp were mistaken. Which banks and credit unions are doing social media well?

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social media Community United States America 170

PYMNTS

MAY 10, 2017

When it comes to growing a business, social media matters. Leveraged to a business’ advantage, social media can be a key to success in consumer adoption, conversion and retention. Believe it or not, one of the most effective tools we use when searching for brands is to use Instagram,” Lott said.

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social media Branding Case Study Community 101

PYMNTS

JUNE 25, 2020

It may have a faithful teen following, but the fast-growing video-sharing platform wants users to know it’s not just for antsy 14-year-olds, but also for adults in general and marketing specialists in particular.

Marketing 207

Marketing social media Video Case Study 207

PYMNTS

FEBRUARY 24, 2020

To serve these DIY consumers, as well as those who simply enjoy the time-honored hobbies of woodworking or building, eCommerce innovators are curating a selection of tools as well as supplies to help them with their projects. And, when it comes to tools, the boxes have items like measuring tape, utility knives, screwdrivers and drill bits.

Tools 146

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Long Lasting Ideas

APRIL 4, 2017

Call it “old-school social media,” better known as the thank-you note. They may seem an antiquated notion in the age of social media. But the thank-you note is an important tool, not only in marketing, but it communicating appreciation to your team members. at Bank Marketing Strategy + Ideas.

social media 40

social media Tools Marketing Strategies Strategy 40

BankNXT

JUNE 7, 2016

Oliver Bussmann believes social media should be an intrinsic part of your leadership toolset when it comes to managing communications. Social media – why it’s an essential tool on BankNXT.

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social media Tools Leadership Management 40

Independent Banker

OCTOBER 31, 2021

From mailers and e-newsletters to social media posts and events, there are countless ways to spread the word about your community bank and its offerings. But it doesn’t matter how spectacular your marketing campaign is if it’s not reaching the right people—or anyone, for that matter. Take advantage of free analytics tools.

Marketing 91

Marketing social media Video Community 91

SWBC's LenderHub

OCTOBER 29, 2015

In the collections industry, we are accustomed to using skip tracing tools such as LexisNexis, Accurint, Credit Reporting, as well as the traditional methods of calling co-signers and references. We have added tools to our arsenal over the years, but have you ever considered adding Social Media to your collection mix?

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Independent Banker

DECEMBER 31, 2021

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. Social media has made it easier for community banks to nurture connections with prospects, customers and the community.

Marketing Strategies 91

Marketing Strategies Strategy Marketing social media 91

PYMNTS

OCTOBER 16, 2020

The Competition and Markets Authority has been investigating hidden advertising on Instagram over concerns that too many social media influencers are posting content about businesses without making clear where they have been paid or incentivized to do so, and that the platform was not doing enough to tackle the problem,” the announcement explains.

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PYMNTS

JUNE 17, 2020

Both of these channels are thus perfect targets for fraud, with cybercriminals posing as restaurants on social media and attempting to scam customers of their personal data, and fake reviews driving customers away from restaurants.”. Where you find customer data, you also find cybercrooks. A Fraudster’s Feast.

Tools 141

Tools social media Fraud Mobile 141

William Mills

APRIL 18, 2019

There’s no denying social media is a great tool for creating consistent, genuine interest in your brand and business. And while fintech companies are certainly upping their game, a frequently overlooked (but very important) component of any successful social media campaign is employee engagement.

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social media Branding Fintech Tools 45

William Mills

FEBRUARY 25, 2016

Social media is no longer the shiny new toy in the PR and marketing toy box. Today, financial providers and FinTech firms alike know they must integrate social media into their communications strategies. For many FinTech companies, social media serves primarily as a source for leads.

social media 40

social media Training Tools Video 40

William Mills

SEPTEMBER 5, 2019

What is your credit union’s social media strategy and how will you manage it? From checking Facebook updates to posting pictures on Instagram to perusing Tweets from their favorite celebrities, consumers are spending an average of two hours and 22 minutes on social networks every day, according to Digital Information World.

social media 40

social media Tools Strategy Mobile 40

Independent Banker

OCTOBER 14, 2014

Husic: Originally, I had qualms about effective use of my time as an executive and the ROI of social media. After many discussions with my marketing firm—which has always led by example—I consented to start my Twitter journey. All that “owned media” sits on Google for the world to see and read. We call that Google Gold.

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Independent Banker

FEBRUARY 28, 2023

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Andrew Catalano, Austin Williams While most community banks aren’t yet using first-party data for marketing purposes to grow revenue and retain customers, experts say those willing to invest in the effort can reap big rewards. “To

Community Bank 129

Community Bank Community Marketing Data 129

Long Lasting Ideas

AUGUST 7, 2014

The expansion of social media in the workplace and for personal use has made it vital for financial institutions to include a specific social media policy within its policies and procedures. 8 Steps to Create Your Social Media Policy. IBM Social Computing Guidelines. Social Media Policy Database.

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social media Policies How To Handbook 69

ATM Marketplace

AUGUST 2, 2016

Social media does not have to be difficult. With the right tools and planning, it can serve as a heavyweight marketing and customer service tool — without requiring heavy lifting in terms of time and energy.

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social media ATM Tools Marketing 48

PYMNTS

AUGUST 9, 2019

Direct sales company Younique, which has been pivotal in its approach to social media marketing, has launched an augmented reality (AR) makeup trying-on tool, according to a release. . The tool uses facial analysis and bridges the gap, the company said, between online and in-person shopping.

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PYMNTS

FEBRUARY 3, 2020

However, 8 percent of Cyber Monday visits did originate from social media, an increase of 17.5 It comes from WBR Insights , which credits customer engagement via social media. Brand advertisers, it says, need to justify social media ROI. percent from the prior year. That’s up from 34 percent in 2018.

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PYMNTS

NOVEMBER 19, 2020

Facebook could soon be staring down a lawsuit as the Federal Trade Commission and numerous states attorneys general finish up one or more antitrust cases against the social media giant, Reuters reports. Also, the lawsuits are likely to allege that Facebook withheld data from rival companies as a method to crush competition.

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Independent Banker

JULY 30, 2015

An interview with Chris Lorence, ICBA’s executive vice president and chief marketing officer. Meet ICBA’s Marketing and Communications Contact. Leading a team of marketing and communications experts, he is an outside-the-box thinker who believes strongly in the mission of the organization and the importance of community banks.

Resources 70

Resources social media Marketing Tools 70

PYMNTS

JUNE 1, 2018

Advancing its advertising efforts, Pinterest said that it plans to offer a promoted video tool, which allows marketers to gain more real estate than the platform’s typical grid-style layout, TechCrunch reported. The news comes as Pinterest is expanding its Shopping Ads tool to reach hundreds of marketers and advertisers.

Video 117

Video Tools Retail Marketing 117

Accenture

JUNE 26, 2017

For lenders with the right analytical tools, these digital footprints create an ideal opportunity to intersect customers before they ever think about contacting their bank. With AI, predictive lenders can automate personalized marketing to acquire customers at scale, speed processes, limit manual intervention and cut costs.

Tools 212

Tools social media Analytics Data 212

PYMNTS

AUGUST 20, 2019

The move, however, could make advertising on the social media platform less valuable to marketers, Bloomberg reported. The social media platform is debuting “Off-Facebook Activity.” Users then can clear all web browsing data or tell the social media platform to stop linking data to their account going forward.

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social media Tools Data Report 109

Abrigo

DECEMBER 17, 2019

Both established markets and emerging vendors on the Dark Web have been actively promoting fresh inventory and steep discounts for holiday sales, including Black Friday and Cyber Monday. Another popular category in the underground is account markets. Anti-Detect” tools are also widely available on the underground.

Fraud 307

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PYMNTS

OCTOBER 15, 2020

A recent hack compromised around 2,000 Robinhood Markets accounts, suggesting the attacks were more widespread than previously realized, Bloomberg reported. Social media saw a deluge of complaints about the attacks, Bloomberg reported.

Report 276

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PYMNTS

OCTOBER 9, 2020

The event is part of the social media company’s Season of Support to offer complimentary resources, education and instruction to assist companies throughout the globe, according to a company blog post. To support Black-owned businesses and their communities, Facebook has introduced its #BuyBlack Friday event in the United States.

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PYMNTS

OCTOBER 9, 2019

Social media is taking a lot of fire these days, whether the issue is “fake news” or data privacy or just the time-wasting tendencies of many users. But social media is also driving retail innovation, and those trends are going to help shape commerce in the all-important fourth quarter and beyond into the 2020s.

social media 118

social media Retail Tools Examples 118

William Mills

SEPTEMBER 29, 2016

A decade ago, social media was primarily a tool for the 25-and-under crowd to engage with peers, but even in its infancy, its potential was recognizable. Social media will increasingly begin to compete directly with traditional media consumption,” ( Robert Young, 2006 on Gigaom ). It’s not funny.

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Perficient

DECEMBER 4, 2020

Are they arriving from email, social media, referral sites, paid or organic search, etc.? By setting up analytics goals and enhanced eCommerce, you will be able to tell if your online marketing efforts are truly working. Some benefits of the “Ad Server” are: It provides effective tracking and reporting of all media tags by type.

Analytics 309

Analytics Google Tools social media 309

Abrigo

JULY 13, 2023

A scam usually begins with online contact via social media or dating apps. Many victims are lonely or isolated and don’t understand cryptocurrency markets. Enhance data analytics capabilities : Data is a powerful tool. Today’s pig butchering scams usually involve investment schemes and cryptocurrency fraud.

Fraud 195

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PYMNTS

JULY 27, 2016

LinkedIn, the professional social media network that is being acquired by Microsoft in a more than $26 billion deal, announced an acquisition of its own, buying PointDrive, a company that has a product that enhances the way sales professionals engage with prospective customers and existing ones via content.

social media 100

social media Marketing Video Tools 100

PYMNTS

DECEMBER 5, 2018

When asked to explain the Goodworld model, Gossart told Webster that “we are a social payments platform, but really a payments facilitator.” The firm doesn’t do direct marketing for charities, but instead serves as a “bridge between the nonprofit sector and donors.”. Portable Hashtag. percent, plus $.30 percent, plus $.30

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PYMNTS

JANUARY 30, 2020

Continuing its strategy to enhance and move beyond website domain management, GoDaddy will acquire social media start-up company Over, according to published reports Wednesday (Jan. Terms of the deal were not disclosed. Over will operate out of its Cape Town, South Africa, headquarters.

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social media Leadership Tools Operations 160

Insights on Business

JUNE 14, 2017

IBM has developed Watson Marketing capabilities to help banks discover insights beyond the abilities of conventional computing. Using Watson Marketing analytics, data sources such as images, video and social media can be coaxed to reveal insight. .” Maximize personalized upsell and cross-sell opportunities.

Marketing 156

Marketing social media Millennials Customer Experience 156

Abrigo

MARCH 8, 2024

Takeaway 3 Education and technology tools are our best defense against b ank wire transfer fraud in our institutions. They employ technology and social engineering tactics, reaching victims through email, social media, and text messages. Bank wire fraud Introduction Bank Wire fraud has long plagued the financial industry.

Fraud 195

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