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Why Commerce Should be the Key to Your Digital Transformation

Perficient

A digital transformation journey is effective for businesses because it is rooted in commerce and investing in commerce throughout a digital transformation will have a direct impact on your business and its future, starting with your go-to-market strategy. Your Go-To-Market Strategy is the North Star.

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Can Business Users Easily Build Bots Using RPA Tools?

Perficient

The short answer is yes, businesses can easily build bots using robotic process automation (RPA) tools. As the automation industry continues to make inroads into the C-suite, there has been a paradigm shift in the hyper-automation go-to-market strategy for several of the leading automation platforms.

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Ultimate 5-Step Guide to Transitioning from Google Optimize

Perficient

In today’s data-driven environment, the functionality of data experimentation tools is paramount. Relying on A/B testing tools for measuring and enhancing website optimization is key to increasing user satisfaction and conversion rates. Remember, the best tool for you depends on your specific needs and context.

Google 419
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Conversational Marketing: Old School Meets New School

Perficient

As mentioned, most marketers immediately think of AI and technology tools including live chat, chatbots, and social monitoring. Yes, those tools are great at enabling conversational marketing to help foster interactions between companies and consumers that mimic human dialogue and do so at scale.

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Digital Marketing Maturity Still Lags in Spite of More Tools in the Toolbox

The Financial Brand

This article Digital Marketing Maturity Still Lags in Spite of More Tools in the Toolbox appeared first on The Financial Brand. Regulatory compliance, legacy technology and lack of expertise prevent banks and credit unions from achieving maturity in their digital market efforts. What's the hold-up?

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Magento Powers Xenon arc B2B Marketplace For SMBs 

PYMNTS

Go-to-market strategies must appreciate the unique needs of these often-underserved customers,” Warburg said. Our research findings indicate that high-quality customer experiences require the blend of advanced technology solutions and access to high quality, live sales and tech support reps.”. Europe, Mexico and Brazil. “Go-to-market

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Banks Say FinTech Innovation, Not Regulation, Is Now Their Fiercest Market Pressure

PYMNTS

But according to a new report from EY, it would be unfair to say that regulation is the only driving force behind large banks’ changing market strategies. In its Global Banking Outlook 2018 survey , EY assessed 221 financial institutions across 29 markets. Cybersecurity.