Remove Marketing Strategies Remove Technology Remove Tools Remove User Experience
article thumbnail

Conversational Marketing: Old School Meets New School

Perficient

It’s actually all of the above, leveraged properly together to create great user experiences and garner consumer insights, thus enhancing lead generation activity and customer loyalty. Conversational marketing is typically done with the goal of shortening the sales cycle, but there’s a lot more to it.

Meeting 443
article thumbnail

Ultimate 5-Step Guide to Transitioning from Google Optimize

Perficient

In today’s data-driven environment, the functionality of data experimentation tools is paramount. Relying on A/B testing tools for measuring and enhancing website optimization is key to increasing user satisfaction and conversion rates. Remember, the best tool for you depends on your specific needs and context.

Google 419
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Magento Powers Xenon arc B2B Marketplace For SMBs 

PYMNTS

Business-to-business (B2B) IT firm Xenon arc is launching an enhanced eCommerce platform for small and medium-sized businesses (SMBs) to improve their user experience when tapping services for the materials industry, the firm announced on Tuesday (Feb. The advanced B2B eCommerce solution is powered by Magento Commerce.

article thumbnail

How Unattended Retail Sells Loyalty

PYMNTS

If they don’t, they’re forced to spend time and energy on additional marketing strategies to recruit the next batch of new customers. While brick-and-mortar stores can employ customer retention strategies, kiosk and vending machine operations don’t always have the same tools available. Unattended Loyalty .

Retail 162
article thumbnail

Citi: Turning Digital Payments Acceptance Into A Corporate Cash Management Play

PYMNTS

That is to say, as organizations expand on an international scale and reach new customers, those businesses must allow consumers to pay the way they want for the optimal end-user experience. As organizations — particularly technology firms in the services market — expand across borders, customer bases proliferate and diversify.

article thumbnail

FinovateFall 2017 Live Blog – Day 2

William Mills

VERY Cool mobile, user experience. YUKKA Lab AG detects market sentiments and transforms them into innovative tools for the finance and communications industry. This technology powers a ton of other FinTech companies (something that I don’t think most people know). I believe it, but it’s still bad news.

Samsung 69
article thumbnail

FinovateSpring 2016 Live Blog – Day 2

William Mills

Race Data brought bank client on stage who is thrilled with the product, he also states that the technology gives context to bank call center employees as well. ^KT. This looks like a polling tool, to get quick client feedback, mostly about current events. The fact that this is an automated tool means it lacks authenticity.

Video 40