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Conversational Marketing: Old School Meets New School

Perficient

As mentioned, most marketers immediately think of AI and technology tools including live chat, chatbots, and social monitoring. Yes, those tools are great at enabling conversational marketing to help foster interactions between companies and consumers that mimic human dialogue and do so at scale.

Meeting 443
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Visual Storytelling: Create Meaningful Gifs

Perficient

For our second installment of the Visual Storytelling series, let’s examine how creating and using gifs can enhance your message and impact your marketing strategy. The pronunciation of gif – hard “g” versus soft “g” – has been an ongoing argument in the technology world for years. Adding Gifs to Your Brand Strategy.

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Digital Marketing Maturity Still Lags in Spite of More Tools in the Toolbox

The Financial Brand

This article Digital Marketing Maturity Still Lags in Spite of More Tools in the Toolbox appeared first on The Financial Brand. Regulatory compliance, legacy technology and lack of expertise prevent banks and credit unions from achieving maturity in their digital market efforts. What's the hold-up?

Tools 31
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Virtual Reality Gains Traction In Retail

PYMNTS

billion for retail and marketing in the year 2022, with revenues from VR initiatives expected to increase by 3,000 percent over the next four years. The rise of new 5G mobile network technology also promise to spark new deployments of virtual reality in the retail space. VR is expected to generate $1.8

Retail 192
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Magento Powers Xenon arc B2B Marketplace For SMBs 

PYMNTS

Xenon arc’s client list includes known brands in the materials industry. Go-to-market strategies must appreciate the unique needs of these often-underserved customers,” Warburg said. Go-to-market strategies must appreciate the unique needs of these often-underserved customers,” Warburg said.

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Conversational AI Is Critical for Financial Institutions’ Digital Transformation

Gonzobanker

The pandemic of 2020 may have been bad for a lot of businesses, but it was certainly good to technology vendors providing chatbots—i.e., Not a single technology has lived up to the promise. Banks need to make chatbots components of critical business processes (like account opening)—not just generic sales and service tools.

Strategy 136
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Oros Takes Activewear Into The Space Age

PYMNTS

For most firms, referring to products as “Space Age” is a marketing strategy. They’ve been using the same technology for hundreds of years, and we saw the opportunity to differentiate ourselves from a product perspective. This brand exercise allows us to express that.”.

Branding 108