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Amex Study: Social Media Shout-Outs Could Pump $197B Into SMB Economy

PYMNTS

As the holidays grow closer, American Express says research has shown that social media promotions and engagement could be a big boost for this year's Small Business Saturday event, according to a press release. Last year, 110 million people participated in Small Business Saturday, with sales hitting a record $19.6

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How The Cost-Conscious Aussie SME Approaches Innovative Tech

PYMNTS

Small businesses may be interested in innovative technologies, but only a few are willing to make the leap — and the investment — necessary to actually implement tools into their businesses. SMBs are willing to embrace innovative technologies beyond moderate use of new solutions. Pleasingly, we are seeing SMEs walk the walk.

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Personalized Marketing: What Banking Customers Really Want

Perficient

The Landscape According to Forbes Advisor: 2022 Digital Banking Survey , as of 2022, 78% of adults in the U.S. They want to have meaningful relationships with technology partners who will bring innovative ideas and proven experience to the table. prefer to bank via a mobile app or website.

Marketing 294
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The Innovative ‘Green Shoots’ Growing Out Of COVID-19’s Scorched Earth

PYMNTS

PingPong did an exclusive survey of 500 merchants about their inventory level and sales expectation. More than half of respondents indicated that their total inventory in possession (FBA, in transit or received) will last less than two months, while close to 25 percent of those surveyed had inventory for less than a month.

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Social Shopping Struggles With The Burden Of Potential

PYMNTS

However, 8 percent of Cyber Monday visits did originate from social media, an increase of 17.5 At least one recent survey shows that the potential is awakening in 2020. It comes from WBR Insights , which credits customer engagement via social media. Brand advertisers, it says, need to justify social media ROI.

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Best Way to Drive In-Store Traffic? Facebook, Study Says

Bank Innovation

Facebook is the key to online traffic—but most small businesses run to the social media king to drive in-store traffic, too. More than 40% of SMBs will turn to Facebook for a boost in in-store traffic, according to a survey of 250 SMBs across the U.S., conducted by digital marketing technology company Netsertive.

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Mastercard Report: Nearly Half Of Consumers View Innovation As Purchase Driver

PYMNTS

And it might not go so far in payments and commerce in the coming decade, at least going by the results of a new Mastercard collaboration with Harvard Business Review Analytics on what really works when it comes to innovation, companies and executives. 2020 Innovation Sparks. The report, released Tuesday (Nov.