NEW DATA: Relevance Test: Majority Of Consumers Find Bank Web Content Lacking
PYMNTS
JANUARY 14, 2021
Forty-two percent of respondents report using mobile apps as their main source for financial education, and 36 percent report using social media to learn about financial products. Rich media content such as on-demand video, meanwhile, is an appealing tool for accessing relevant, targeted information for nearly half of consumers.
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