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NEW DATA: Relevance Test: Majority Of Consumers Find Bank Web Content Lacking

PYMNTS

Forty-two percent of respondents report using mobile apps as their main source for financial education, and 36 percent report using social media to learn about financial products. Rich media content such as on-demand video, meanwhile, is an appealing tool for accessing relevant, targeted information for nearly half of consumers.

Video 224
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New Study: Static Web Content Bad For Account Holder Engagement

PYMNTS

Researchers found that FIs offering “innovative options such as interactive and contextually relevant video content stand to improve engagement and customer experience, especially among younger generations like bridge millennials and millennials.”. Irrelevant, Ill-Suited Info.

Study 196
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Mobile Cards Key To Winning Bank Accounts

PYMNTS

One way that banks or ambitious social media platforms will win this combat for customers is through the use of mobile credit and debit cards, with a highly configurable nature and full range of card and spend management controls to please the most vacillating of customers. Follow the Smart(phone) Crowd.

Mobile 153
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Marketers Focus On Mobile Shopping For The Holidays

PYMNTS

According to the BDO Retail Compass Survey of CMOs, nearly 60 percent of marketers plan to leverage mobile in their marketing strategies this holiday season. Mobile coupons are still popular, especially among millennials. For millennials, that number is 90 percent. The BDO survey shows that CMOs are predicting a 4.7

Mobile 188
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The Buyers: Generation Z’s Shopping Preferences

PYMNTS

Yes, those born between 1994 and 2002 are starting to push millennials over in terms of shaping commerce and eCommerce trends. Just as millennials overtook Gen X, there’s another big buying group retailers need to plan for, and it’s even larger: Generation Z,” Shay said. Get ready, retailers.

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Why bank branches—and human contact—are not going away any time soon

Accenture

But as our latest UK banking consumer survey— Beyond Banking —confirms, there’s still plenty of life in the bank branch. A breakdown of the 2016 findings by age (see Figure 2) reveals what many might regard as a surprising outcome—with millennials being by far the heaviest users of branches, tapering down to OAPs as the lightest.

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The Buyers: Shift In Luxury Consumers

PYMNTS

Specifically, 59 percent of consumers surveyed said their spending on high-end items has increased over the past five years. Half of those surveyed by Deloitte said most of their luxury purchases are spent while out and about, rather than at local shops.