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Amex Study: Social Media Shout-Outs Could Pump $197B Into SMB Economy

PYMNTS

As the holidays grow closer, American Express says research has shown that social media promotions and engagement could be a big boost for this year's Small Business Saturday event, according to a press release. Last year, 110 million people participated in Small Business Saturday, with sales hitting a record $19.6

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Banks are active on social media, but struggle with measuring the impact

American Banker

The American Bankers Association found that 89% of the banks it surveyed feel that social media is important. But there is room for improvement in their practices.

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Deep Dive: Credit Unions Like And Subscribe To Social Media

PYMNTS

. Social media has become a cornerstone of everyday life over the last few decades, with 72 percent of Americans using social media today, a dramatic increase from the mere 5 percent that Pew Research Center first tracked in 2005. How credit unions leverage social media. million members and $106.1

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When It Comes To Paid Social Media, Facebook Leads The Way

PYMNTS

Retailers continue to rely on paid search and email marketing channels, but mobile marketing and social media are continuing to increase in popularity as a way for businesses to grow their customer acquisition, according to a new study.

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Will Our Love-Hate Relationship With Social Media Ever Break?

PYMNTS

consumers and social media. Data breaches, marketing so targeted and specific that it can feel creepy, lack of privacy and regrets over wasted time – people complain constantly about how social media causes or enables all of that. Yet those same people find it hard to quit the Facebook, Twitter and social media platforms.

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Email, Social Media King For Retail Marketers

PYMNTS

According to research from a survey by Yes Lifecycle Marketing as quoted in eMarketer , most retail marketers are counting on email and social media to help reach their goals. The data shows a significant amount of retail marketers selecting these channels, at 68 percent for email and 54 percent for social media.

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PYMNTS’ Daily Data Dive: Digital Wallets Take Front Seat In Social Media Conversations

PYMNTS

In today’s social media sphere, politics might seem to be the most talked-about topic, but that would be an incorrect assumption. In Mastercard’s 2017 Digital Payments Study , the credit card company found that digital wallets were the high topic of conversation among social media users. Here are the numbers: 3.5