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Why Citizens Bank Put a Special UX Team at the Heart of its Mobile App Revamp

Bank Innovation

Citizens Financial Group is about 18 months into an effort to put user experience design at the heart of the bank's digital products and services. The bank's Green Pixel Studios, a team of about 30 UX designers, data analysts and visual designers and artists spread out over three locations, is currently playing an integral role […].

UX 170
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Your Guide to Healthcare Personas

Perficient

What are marketing personas versus UX personas? UX personas expose your audience as complex and emotional human beings who don’t always follow a logical path in making their healthcare decisions. UX personas have a real name – John, Simone, Anita – so that you build a relationship with them. Who should use a healthcare persona?

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For Customers, UX = XOXO

Jack Henry

Team : The interns and junior members of the group. In software circles, UX (User Experience) is the new buzzword. It''s important to remember that UX is just an online extension of good, old fashioned customer service. When asked about UX, does the vendor maximize or minimize its importance?

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Design Lab Will Fuel USAA’s AI, UX Efforts, Exec Says

Bank Innovation

Labs – focus units tasked to tackle specific technologies and ideas – have been growing in popularity among banks lately. Most established banks already have “innovation labs” – which focus on identifying fintech trends and partnerships – in place, and many test distributed ledger technology applications in “blockchain labs.”

UX 150
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SCAD Team Mentored by Director of Experience Design Wins STARTUP Competition

Perficient

Joseph Willet, a Director of Experience Design at Perficient and alumni of Savannah College of Art and Design (SCAD), recently mentored a team of students that participated and won the Fan Favorite award at the 2021 STARTUP competition, the week-long yearly competition hosted by the Future Leaders of UX (FLUX) Club.

UX 539
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How Incorporating Motion Design on Websites Improves Overall Business

Perficient

According to Nielsen Norman Group , these notions are often clues about what is currently happening with the system, and when used appropriately, they can help your users feel more confident throughout their journey. To learn more about motion and website design, contact our UX design experts today.

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There’s No Secret Sauce: Put Financial Services Customer First, and You Too Will Grow

Perficient

TD Bank Group recently announced its Q4 2021 earnings were up 31% from Q4 2020, despite the challenges brought on by the COVID-19 pandemic. On its earnings call, the company elaborated that this in part was due to its dedicated, people-oriented approach to business.