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Lexus Gains A Partner In Online Reputation Management

PYMNTS

Unanswered customer complaints is one common example, particularly for companies that are new to amplifying their online channels. A new category is starting to grow around this area of online reputation management, with Lexus one of the latest brand names to embrace it.

Online 151
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Report: Social Commerce Market Reaches $89B

PYMNTS

Regardless of what happens with the sale of TikTok, social commerce could become a retail factor to reckon with in Q4, and is definitely ready for its close-up in 2021. In fact a new report puts the global market for social commerce at $89.4 billion this year and says it will reach $604.5

Marketing 209
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Paid social media’s place in your marketing strategy

Independent Banker

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. Social media has made it easier for community banks to nurture connections with prospects, customers and the community.

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Retail SMBs Face Up To Q4 Marketing Opportunities

PYMNTS

For example, Election Day in past years was not marked by anything but the hour or so that it took to cast a ballot. With so many companies giving their employees Election Day off, it could be an opportunity for a one-day sales event both online and in-store. Not this year. Now, the where.

Retail 169
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Luxury Retail Steps Up Its Offline And Online Game

PYMNTS

Nordstrom is one example of that. Social Retail. Meanwhile, luxury brand Burberry has teamed up with Tencent in China to offer a “social retail” store to take advantage of China’s online shopping trend and capture more of the luxury market in the country, according to a report by Reuters. Porsche Move.

Retail 131
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Market your community bank with first-party data

Independent Banker

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Andrew Catalano, Austin Williams While most community banks aren’t yet using first-party data for marketing purposes to grow revenue and retain customers, experts say those willing to invest in the effort can reap big rewards. “To

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Can Online Dating Keep Out Stalkers? Facebook Thinks So.

PYMNTS

Excuse the brief descent into heartbreak, but for every online dating success story — Aren’t they so cute?!! Can Facebook help bring more sanity — or, more accurately, a better sense of safety — to the world of online dating? That’s the social media platform’s aim. How nice of them to have an open bar at their wedding !

Online 154