Abrigo

APRIL 20, 2015

Much like peanut butter and jelly, social media and content marketing are two things that go together in the world of forward-thinking marketers and business owners. So how does a firm get started using social media to build their valuation practice? But they should.

social media 150

social media Marketing Groups Leadership 150

PYMNTS

FEBRUARY 9, 2017

While most retail marketers have similar goals in 2017 in terms of enhancing consumer engagement and increasing sales, the online realm of marketing outreach remains king. The data shows a significant amount of retail marketers selecting these channels, at 68 percent for email and 54 percent for social media.

social media 100

social media Retail Marketing Survey 100

PYMNTS

APRIL 5, 2019

consumers and social media. Data breaches, marketing so targeted and specific that it can feel creepy, lack of privacy and regrets over wasted time — people complain constantly about how social media causes or enables all that. It found that, in general, people think social media does more harm than good.

social media 128

social media Regulation Data Apple 128

Bank Innovation

APRIL 13, 2016

billion Facebook users (give or take a few million), it’s clear banks can’t keep their employees from social media. That opens bank systems to attacks via phishing and social engineering. But social media can also be useful for networking and tapping Read More.

social media 150

social media System Mobile Capital 150

PYMNTS

APRIL 23, 2019

On social media – specifically, on Facebook. As the CEO of Ondot Systems said to PYMNTS in an interview this week, the Apple news seems destined to change the “conversation” about how credit card companies come to market with new offers.). If the goal is to get younger consumers, the social media movement makes sense.

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social media Cards Apple Capital 116

Abrigo

NOVEMBER 15, 2014

Much like the internet was once considered a fad, the same was said not so long ago about social media. The social network truly connects people. Clearly, those in the “social media is a fad” camp were mistaken. Which banks and credit unions are doing social media well?

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social media Community United States America 171

Independent Banker

FEBRUARY 28, 2023

Photo by Radachynskyi/Adobe Using ICBA’s Marketing Communications Toolkit, your community bank can tell its story with intention and precision. For the banking industry, marketing can be finicky. It offers professional tips that will help fine-tune your approach and set your marketing strategy up for success. Here’s a preview.

Marketing 91

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PYMNTS

MAY 10, 2017

When it comes to growing a business, social media matters. Leveraged to a business’ advantage, social media can be a key to success in consumer adoption, conversion and retention. The online mom community represents a highly engaged and active base of consumers. Small Business Council. It makes sense.

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PYMNTS

MAY 27, 2020

Unanswered customer complaints is one common example, particularly for companies that are new to amplifying their online channels. A new category is starting to grow around this area of online reputation management, with Lexus one of the latest brand names to embrace it.

Online 151

Online Management social media Branding 151

PYMNTS

MAY 16, 2018

Perusing through social media platforms like Instagram, Jessie Zeng came to a realization: Followers wanted to know where they could buy the clothing worn by their favorite celebrities or influencers, but their requests often went unanswered.

social media 101

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PYMNTS

DECEMBER 15, 2020

15) extensive potential new regulations for digital services that would cover online marketplaces, social media and other platforms, offering first drafts for the Digital Markets Act (DMA) and the Digital Services Act (DSA) to the public. The European Commission released on Tuesday (Dec.

Marketing 210

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PYMNTS

APRIL 7, 2017

This week, the two countries were the only markets that landed on the B2B venture capital board, with funding landing at SaaS, Big Data and procurement startups across a range of industries, from corporate social media management to marijuana procurement. B2B FinTechs in the U.S. Software-As-A-Service (SaaS). Back in the U.S.,

social media 109

social media Big Data Capital Data 109

PYMNTS

SEPTEMBER 9, 2020

Regardless of what happens with the sale of TikTok, social commerce could become a retail factor to reckon with in Q4, and is definitely ready for its close-up in 2021. In fact a new report puts the global market for social commerce at $89.4 billion this year and says it will reach $604.5

Marketing 209

Marketing Report social media Course 209

South State Correspondent

JULY 19, 2022

What ensued was an out-of-the-box brand affinity marketing tactic that banks can use to promote their brand today. Creating a Brand Affinity Marketing Solution. The bank marketing lesson – figure out the persona of your customer base, who can influence them, and how to activate them. This is why influencers work in social media.

Branding 195

Branding Marketing social media Community 195

William Mills

JANUARY 9, 2020

Social media participation has evolved to become a necessary aspect of a successful fintech conference strategy. After all, why limit the impact of your attendance to fellow attendees when you can potentially reach exponentially more people online?

social media 52

social media Conference Strategy Fintech 52

PYMNTS

NOVEMBER 14, 2018

A new report from Interactive Advertising Bureau ( IAB ) shows that the online advertising business continues to grow at double-digit rates. You can then plow that profit back into your business … the digital advertising market is helping to fuel that growth,” he said. Year over year, social media revenue was up 37.5

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social media Online Video Mobile 144

PYMNTS

NOVEMBER 26, 2019

Social Retail. Meanwhile, luxury brand Burberry has teamed up with Tencent in China to offer a “social retail” store to take advantage of China’s online shopping trend and capture more of the luxury market in the country, according to a report by Reuters. The plan is to create a space that mixes physical with digital.

Retail 131

Retail Online social media United States 131

William Mills

MARCH 22, 2022

Key marketing strategies focus on member data, increasing online brand presence and leveraging social media. The proliferation of financial service channels has fundamentally changed the way credit unions approach marketing to members and prospects.

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social media Marketing Marketing Strategies Strategy 74

Independent Banker

DECEMBER 31, 2021

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. Social media has made it easier for community banks to nurture connections with prospects, customers and the community.

Marketing Strategies 91

Marketing Strategies Strategy Marketing social media 91

PYMNTS

SEPTEMBER 21, 2020

With so many companies giving their employees Election Day off, it could be an opportunity for a one-day sales event both online and in-store. Social media has always been the go-to media for retailers due to its ability to target locally, and retarget as well. Not this year. Now, the where.

Retail 169

Retail social media Marketing Branding 169

Bank Innovation

MAY 3, 2017

Facebook is the key to online traffic—but most small businesses run to the social media king to drive in-store traffic, too. conducted by digital marketing technology company Netsertive. More than 40% of SMBs will turn to Facebook for a boost in in-store traffic, according to a survey of 250 SMBs across the U.S.,

social media 239

social media Study Survey Online 239

PYMNTS

SEPTEMBER 14, 2018

How do consumers really want to search online ? DuckDuckGo does not track consumers’ browsing histories, nor does it sell consumer data to third parties for the purposes of ad targeting and precision marketing. Social media platforms and other digital operators are scrambling to stay a step ahead of the wave.

Online 148

Online social media Google Data 148

William Mills

MARCH 23, 2017

Social media has become an extension of an organization’s brand, and there are many aspects fintech organizations should consider as they build their online presence and brand identity. In our article, Social Media: The Basics , we offer best practices for addressing negative comments and increasing engagement.

social media 46

social media Fintech Branding Trends 46

William Mills

FEBRUARY 25, 2016

Social media is no longer the shiny new toy in the PR and marketing toy box. Today, financial providers and FinTech firms alike know they must integrate social media into their communications strategies. For many FinTech companies, social media serves primarily as a source for leads.

social media 40

social media Training Tools Video 40

PYMNTS

SEPTEMBER 21, 2018

Excuse the brief descent into heartbreak, but for every online dating success story — Aren’t they so cute?!! Can Facebook help bring more sanity — or, more accurately, a better sense of safety — to the world of online dating? That’s the social media platform’s aim. How nice of them to have an open bar at their wedding !

Online 154

Online social media Security Course 154

William Mills

JUNE 8, 2017

In just a short decade, social media has grown from a couple of platforms connecting music fans and college students to the de facto channel of communication for millions of people every day. How pervasive has social media become? Social Media is for Building Relationships, Not Spamming Ideas.

social media 50

social media Company Online Report 50

Independent Banker

OCTOBER 14, 2014

Husic: Originally, I had qualms about effective use of my time as an executive and the ROI of social media. After many discussions with my marketing firm—which has always led by example—I consented to start my Twitter journey. All that “owned media” sits on Google for the world to see and read.

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social media Leadership Community Community Bank 105

PYMNTS

FEBRUARY 13, 2020

Social media platforms are infested with phonies, and not just your best friend’s irritating co-worker (although he totally is). This is about the fact that fake identities comprise 25 percent of new social media accounts created every day, and that 53 percent of all social media logins are fraudulent , according to a recent study.

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social media Louisiana Colorado Samsung 150

SWBC's LenderHub

SEPTEMBER 15, 2015

Social media is everywhere, and everyone is using it; it is a part of everyday life. According to Pew Research Center , 74% of adults use social media of some form. Documents, pictures, personal and business information, videos, and music are common forms shared on the various social media platforms.

social media 60

social media Video Trends Online 60

Long Lasting Ideas

MARCH 9, 2016

Writing online on the American Bankers Association Bank Marketing page on LinkedIn, Kailyn Gallagher makes some critical points to ponder for community banks. Sometimes, businesses make a critical mistake when it comes to their entity’s social media presence, treating it as they would their personal Facebook or Twitter page.

social media 40

social media Community Bank Marketing Strategies Community 40

Long Lasting Ideas

AUGUST 7, 2014

The expansion of social media in the workplace and for personal use has made it vital for financial institutions to include a specific social media policy within its policies and procedures. 8 Steps to Create Your Social Media Policy. IBM Social Computing Guidelines. Social Media Policy Database.

social media 69

social media Policies How To Handbook 69

PYMNTS

JUNE 16, 2017

A byproduct of incorporating connectivity into just about any activity is how social media affects regular interactions. It can be difficult to discuss the digital effects without looping in social media. For the Chinese buyer in particular, social media engagement and online shopping activities takes on a unique avenue.

Study 119

Study Online social media Retail 119

Independent Banker

FEBRUARY 28, 2023

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Andrew Catalano, Austin Williams While most community banks aren’t yet using first-party data for marketing purposes to grow revenue and retain customers, experts say those willing to invest in the effort can reap big rewards. “To

Community Bank 129

Community Bank Community Marketing Data 129

PYMNTS

FEBRUARY 3, 2020

percent of online sales came from social channels. However, 8 percent of Cyber Monday visits did originate from social media, an increase of 17.5 It comes from WBR Insights , which credits customer engagement via social media. Brand advertisers, it says, need to justify social media ROI.

social media 144

social media Branding Survey Strategy 144

PYMNTS

DECEMBER 5, 2018

That’s what led him to Goodworld, an online platform that removes the friction from digital donations, making them possible (and secure) by using hashtags. When asked to explain the Goodworld model, Gossart told Webster that “we are a social payments platform, but really a payments facilitator.” online shoppers leave behind $1.79

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social media Online Maine Payments 187

PYMNTS

OCTOBER 16, 2019

The social media site faced accusations that its ad-targeting platform — which allows ad buyers to select what demographic groups they want to target with their advertisements — was allowing and encouraging financial institutions (FIs) to violate non-discrimination provisions of the Fair Housing and Truth in Lending Acts.

social media 110

social media Online Groups Video 110

NCR

APRIL 20, 2016

The promise of genuine engagement with customers through social media is drawing the attention of traditional businesses, like banks. However, their use of social media platforms has grown in recent years to include memes, unique content, and customer service elements. How Banks Should Operate on Social Media.

social media 40

social media Video America Course 40