Independent Banker

FEBRUARY 28, 2023

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Andrew Catalano, Austin Williams While most community banks aren’t yet using first-party data for marketing purposes to grow revenue and retain customers, experts say those willing to invest in the effort can reap big rewards. “To

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Community Bank Community Marketing Data 129

Independent Banker

DECEMBER 31, 2021

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. Social media has made it easier for community banks to nurture connections with prospects, customers and the community.

Marketing Strategies 91

Marketing Strategies Strategy Marketing social media 91

PYMNTS

SEPTEMBER 21, 2020

For example, Election Day in past years was not marked by anything but the hour or so that it took to cast a ballot. Social media has always been the go-to media for retailers due to its ability to target locally, and retarget as well. Not this year. Now, the where.

Retail 169

Retail social media Marketing Branding 169

PYMNTS

OCTOBER 16, 2020

The Competition and Markets Authority has been investigating hidden advertising on Instagram over concerns that too many social media influencers are posting content about businesses without making clear where they have been paid or incentivized to do so, and that the platform was not doing enough to tackle the problem,” the announcement explains.

social media 212

social media Branding Guidelines Regulation 212

Long Lasting Ideas

AUGUST 7, 2014

The expansion of social media in the workplace and for personal use has made it vital for financial institutions to include a specific social media policy within its policies and procedures. 8 Steps to Create Your Social Media Policy. IBM Social Computing Guidelines. Social Media Policy Database.

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social media Policies How To Handbook 69

PYMNTS

JUNE 29, 2020

The rise of online and contactless transactions in the European Union, for example, has meant that many merchants are making the bulk of their sales away from brick-and-mortar stores. from 30 euros to 50 euros ($33.67-$56.12), for example. Such transactions have been popular in the U.K.

How To 239

How To Payments Management social media 239

William Mills

FEBRUARY 25, 2016

Social media is no longer the shiny new toy in the PR and marketing toy box. Today, financial providers and FinTech firms alike know they must integrate social media into their communications strategies. For many FinTech companies, social media serves primarily as a source for leads.

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social media Training Tools Video 40

South State Correspondent

APRIL 19, 2023

In this article, we will look at deposit performance data related to high balances and show how banks can dramatically increase value by restructuring relationship-based products and better-allocating marketing/sales dollars more efficiently. This is over three times the life of a money market account that is over $1mm in balances.

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How To Examples Resources Community Bank 195

South State Correspondent

APRIL 23, 2023

Some blame the dilution of the Dodd-Frank provisions, others the lack of oversight by regulators, and others still blame social media for exacerbating the deposit run. The root cause of Silicon Valley Bank’s (SVB) failure is poor risk management – plain and simple.

Management 195

Management Security Risk Management social media 195

William Mills

DECEMBER 15, 2016

But with the sharp rise in social media, crises can leave a nasty scar if not handled appropriately. For a second consecutive year, WMA participated in a #BankOnSocial Twitter Chat, moderated by WMA-client Kasasa, to discuss how to effectively manage a social media crisis. Q: Sounds like a solid plan!

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social media How To Training Examples 40

FICO

JANUARY 6, 2022

As credit issuance, account management and collections enter the digital age, the opportunity for innovative experimentation is accelerated and made more complex by the wide range of data and decision points a digital platform enables. The Pillars of Experimentation. Learn and Adapt. Solve for the Problem, Not the Solution.

Management 52

Management social media Customer Experience Strategy 52

PYMNTS

JUNE 18, 2019

Pinterest has rebranded its third-party partner program Marketing Partners into Pinterest Partners to facilitate a greater number of shopping experiences on its platform, according to a report by Retail Dive. For example, Pinterest teamed up with WooCommerce to help businesses build eCommerce sites and unique customer experiences.

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social media Study Retail Customer Experience 115

South State Correspondent

MARCH 23, 2022

In 2021, Nubank spent around 4% of revenue, according to their financials, in marketing which is materially below the 7% target for most banks. Instead of marketing, the Bank strategically focuses on two areas – product development and customer service. The latest example of that was real-time payments (RTP).

Branding 221

Branding social media Strategy Data 221

PYMNTS

DECEMBER 10, 2020

“So it’s no surprise that Instagram is making moves to replicate TikTok’s most popular features — especially in areas where TikTok hasn’t already amassed a strong foothold, like Brazil,” says social media fan site Later. “In In practice, that means turning customers into influencers via a social selling technology platform.

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social media Video Branding Online 257

Perficient

OCTOBER 7, 2020

In this series, hear from two of Perficient’s healthcare thought leaders – Chief Strategist and General Manager of Healthcare, Juliet Silver , and General Manager of Digital Health Solutions, Paul Griffiths – as they discuss healthcare’s future. Our conversation will come to you via a series of four weekly blogs.

Cleveland 309

Cleveland social media System Tools 309

Long Lasting Ideas

FEBRUARY 22, 2016

She wanted badly to work for this well-known company, and managed to impress the right person in another area of the firm. And what in the name of holy matrimony does a rejection letter have to do with bank marketing? It’s about old-school “social media’. And as for phone calls and e-mails, an example: One Pensacola, Fla.,

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social media United States Branding Meeting 40

Abrigo

AUGUST 14, 2017

Accountants may be extremely comfortable offering expertise on tax-related savings or advice on expense and cash management, but they may be less accustomed to steering clients to take specific steps to grow revenue, she adds. It used the relevant hashtags in its social media postings and was able to tap into the interest in the topic.

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social media eBook Taxes Examples 150

PYMNTS

OCTOBER 17, 2016

Advertisers know that social media is a cost-effective way to reach potential customers they never could have reached before, and ever since Facebook introduced new targeting options, it became even easier for brands and advertisers to get their products directly in the face of the consumer. Facebook has more than 1.5

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social media How To Branding Examples 100

Abrigo

DECEMBER 17, 2019

Both established markets and emerging vendors on the Dark Web have been actively promoting fresh inventory and steep discounts for holiday sales, including Black Friday and Cyber Monday. Another popular category in the underground is account markets. Cyber Complications for Vendor Risk Management. Fraud Prevention. Fraud Trends.

Fraud 307

Fraud Tools social media Cards 307

PYMNTS

JANUARY 31, 2018

That’s a metaphor, of sorts, and a caution for treasury management professionals as they navigate their swivel chairs, swiveling between spreadsheets on their desks, computer screens on desktops and even apps on their phones and tablets. That expectation has been driven, in part, by various market segments. But embrace integration.

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Management Data social media System 116

South State Correspondent

JULY 24, 2023

Film quality aside, there have been few movies in the history of the World that have done a better job at marketing than Barbie. This article highlights these lessons and applies them to marketing deposits. We will also stipulate that you don’t have $100mm to spend on a marketing budget. Marketing made it so.

Marketing 195

Marketing social media Branding Apple 195

PYMNTS

MAY 26, 2017

Fortunately, it appears the recreational market is getting some much-needed innovation to help organizations and associations process payments and participant registration. One company that is innovating in the sports and recreation industry is Amilia, an online registration and membership management platform. In the U.S., In the U.S.,

Marketing 115

Marketing Payments Community Millennials 115

PYMNTS

JUNE 19, 2020

Hot Head Burritos relied heavily on social media marketing efforts as many states rolled out stay-at-home orders. The QSR’s customer service team processes feedback from its service line, website and social media pages before communicating information to its supervisory teams. Lessons Learned.

Customer Experience 141

Customer Experience social media Ohio Operations 141

Abrigo

MARCH 6, 2017

The ABA has a new report out on how banks are using social media, and much of the report focuses on using Twitter, Facebook, LinkedIn and the like to boost customer service, make connections in the community and recruit staff. It often Tweets columns tied to breaking news and statistics. Learn more here.

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social media Lending Community Community Bank 150

Independent Banker

OCTOBER 1, 2022

Each generation interacts, understands and uses technology differently, and fraudsters are triggering customers based on this understanding, says Glenn Fratangelo, director of product marketing and strategy at NICE Actimize based in Hoboken, N.J. Continually balancing investment in technology with education is critical.”.

Fraud 133

Fraud social media Millennials Examples 133

PYMNTS

APRIL 10, 2020

The social media service for professionals was already the established, favored digital hub for professional networking, job hunting, talent scouting and corporate content. For example, Prasad noted, in some sections of the professional world, demand has crashed and burned due to the full-scale economic slowdown brought on by COVID-19.

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social media Community Course How To 284

PYMNTS

APRIL 2, 2020

Big Data analytics reached a market valuation of $29.87 Banks can even harness external regulatory, trading and social media engagement data, all of which can be processed and analyzed to benefit their operations. One of the most powerful tools in the financial sector is data analytics. Data Analytics Behind the Scenes.

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Analytics Data Big Data social media 237

PYMNTS

FEBRUARY 21, 2020

In a market ecosystem where Instagram influencers are a new norm in advertising, and where corporate sponsorships are diversifying throughout the digital ether, businesses’ vast network of strategic B2B partnerships is getting even bigger, and more complex. Slashing The AP Ambiguity. Driving Automation, Cutting Risk.

Payments 163

Payments social media Management Examples 163

PYMNTS

FEBRUARY 6, 2020

And while enthusiasm for expanding opportunities to access the Chinese market and its billion-plus consumers is as avid as it’s ever been — as evidenced by last week’s announcement of PayPal and UnionPay’s global payments partnership — the bigger commerce story has expanded beyond China in the last few years.

Regional 154

Regional Marketing social media Online 154

PYMNTS

MARCH 12, 2020

The uncertainty injected into the market, as Ning Wang, co-founder and chief business officer at PingPong , told Karen Webster in a recent conversation, is having undeniable effects worldwide – which are not likely to wear off anytime soon. The weak ones that move slowly will probably suffer tremendously.”.

Innovation 283

Innovation Policies social media Examples 283

PYMNTS

MARCH 12, 2018

Austin Burkett, global head of Quant and Feeds at Thomson Reuters, said, “News and social media are driving the investment and risk management process more than ever with the continuing rise of passive and quant-driven trading.”. The recent declines also came as the U.S.

Bitcoin 102

Bitcoin social media cryptocurrency Austin 102

Insights on Business

FEBRUARY 13, 2019

For example, there are teams focusing on: Onboarding and Enchantment. Financial management. Social-based marketing. For example, by partnering with movie theaters and ride-sharing services like Uber, Bradesco is able to generate relevance, frequency and importance with a social-based marketing strategy.

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Albuquerque Digital Banking Millennials social media 152

PYMNTS

APRIL 24, 2018

The world’s largest social media company published its “community standards” guidebook on its website yesterday, providing more detail on how the network’s 7,500 moderators decide what text, pictures and video are removed. A Facebook management group meets every two weeks to discuss content policy, according to a Reuters report.

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social media Policies Video Guidelines 122

Perficient

JULY 13, 2022

I gave the exam by reading just the syllabus, didn’t have any sample questions & was very bad at time management. Total – 15/20 Questions (Sample case study example: Contoso, Lit ware &, etc.). & In Addition, You can also access Microsoft learn documentation for further details. & Rest 40-35 MCQ Question.

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Case Study Data Study Analytics 493

PYMNTS

JUNE 22, 2020

The days of stopping by brick-and-mortar establishments to check out menus and sample food are long gone, replaced by scanning social media accounts, hashtags, user reviews and digital images before selecting where to spend hard-earned money. The digital push is beneficial for both sides of the equation.

Operations 156

Operations social media Online Survey 156

PYMNTS

DECEMBER 20, 2017

This means making yourself available where your audience is comfortable, whether that’s the phone, a certain form of social media, or face-to-face. For example, well-known companies like Zappos and Amazon have a unique voice through which they deliver their brand message. The less steps required of them, the better.

Branding 142

Branding social media Customer Experience Training 142

Abrigo

MAY 24, 2016

Did you know that many of the daily maintenance and management activities in your firm can be handled more effectively with technology? For example, from the time the telephone was first invented, it took almost 70 years for 80 percent of Americans to have one in their homes, based on data from the Federal Communications Commission.

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Technology social media Software Leadership 150