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Why Augmented Reality is Crucial to Improving the Ecommerce Customer Experience

Perficient

We’ve typically seen that this lends itself to focus on areas such as ratings, reviews, and online price shopping, but trends are now showing there are other effective methods for online, as shoppers want to engage with products both at an experiential level and to ensure the best fit for their needs. Giving the Consumer Control.

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Trending: Meeting The Millennial Need For AI-Powered Visual Shopping

PYMNTS

In the August edition of the Payments And The Platform Economy Playbook , PYMNTS examines how marketplaces are using technologies such as artificial intelligence (AI) and mobile payments to innovate the customer experience. For more on this and other news in the platform economy, visit the Playbook’s News and Trends section.

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Deep Dive: Safeguarding B2B eCommerce And The Corporate Customer Experience

PYMNTS

B2C trends are bleeding into the B2B space and forcing corporate sellers to become digitally savvy — and fast. The trend is unlikely to abate as younger generations gain greater influence in corporate buying. Balancing robust security and seamless B2B purchasing experiences will allow ambitious vendors to get ahead.

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Klarna: Financing Better Customer Experiences

PYMNTS

As for Klarna’s power users, the two biggest consumer populations are millennials and females in their mid-30s who are usually in charge of their family’s purchases. This makes millennials much more willing to use a payment option that allows them to break up payments over time for major purchases.

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Enticing Millennials With Experiences Using ?Neighborhood Goods?

PYMNTS

The old model of opening a retail store with merchandise as a main focus of the space may not appeal to today’s consumers – millennials in particular. This generation values experiences, not just tangible goods. In terms of customer experiences, Alexander doesn’t think that customers are looking to “traverse huge amounts of space.”

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Varo drops goals feature from app, citing low user uptake

Bank Innovation

In a sea of sameness among digital-only banks, Varo is taking a bold move in pulling the plug on a feature that millennials supposedly hold dear: goals-based savings envelopes. ” […].

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New Study: Static Web Content Bad For Account Holder Engagement

PYMNTS

Researchers found that FIs offering “innovative options such as interactive and contextually relevant video content stand to improve engagement and customer experience, especially among younger generations like bridge millennials and millennials.”. Irrelevant, Ill-Suited Info.

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