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Why Augmented Reality is Crucial to Improving the Ecommerce Customer Experience

Perficient

With the expanded success of ecommerce in the last twelve months, brands have more opportunities than ever to engage in digital channels with their consumers and stand out from the competition. It seems that businesses and customers truly are at a new inflection point with this technology and opportunities are available for brands.

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Klarna: Financing Better Customer Experiences

PYMNTS

Billingsley noted that the financing solution also works without any redirect to an external URL, so the consumer remains on the merchant site and within the brand experience when signing up. This makes millennials much more willing to use a payment option that allows them to break up payments over time for major purchases.

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Retail Pulse: Floravere Opens NYC Store; Target Debuts Everspring Brand

PYMNTS

Direct-to-consumer wedding brands are opening stores in real life — and personalizing the customer experience within them through digital technology. At the same time, the brand seeks to create personalization through every one of its touchpoints. In Other Brick-and-Mortar News. percent and 1.0 percent, respectively.

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Millennials Now Trust Fintechs as Much as Banks

The Financial Brand

The post Millennials Now Trust Fintechs as Much as Banks appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Skyrocketing adoption of fintech is not only changing the way consumers bank, it’s changing how they live, think, and interact with money.

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Enticing Millennials With Experiences Using ?Neighborhood Goods?

PYMNTS

The old model of opening a retail store with merchandise as a main focus of the space may not appeal to today’s consumers – millennials in particular. This generation values experiences, not just tangible goods. In terms of customer experiences, Alexander doesn’t think that customers are looking to “traverse huge amounts of space.”

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How Financial Institutions Can Improve Banking for Hispanic Millennials

The Financial Brand

The post How Financial Institutions Can Improve Banking for Hispanic Millennials appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Younger LatinX consumers are struggling financially for several unique reasons. Banks and credit unions can help (and profit) by stepping in.

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Staying on brand: How to humanize virtual agents, just enough

Insights on Business

A growing number, starting with millennials, would even prefer doing business through a VA, or chatbot. According to recent research by Forrester , the #1 trend for customer service in 2017 is “smarter”, “self-served” and more automated customer service. This is a field that is still very new and the research is limited.

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