Cross-Selling and Upselling – 2 Drivers of Relationship Profitability
South State Correspondent
MARCH 19, 2024
In a future article we will discuss how community bankers may structure their commercial loan products to maximize cross-selling and upsell opportunities. In banking, those numbers are markedly different. The average community bank has thousands of customers, and the vast majority (close to 90%) earn zero or negative ROE.
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