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How to Use RFM Customer Segmentation Analysis in Banking

South State Correspondent

Many advanced bank marketers use RFM as a basis for marketing campaigns, while product managers use RFM to drive engagement, and bank executives use RFM to determine the overall health and quality of their customer base. Advanced banks can get as granular as needed here, and weighting can be refined depending on the data.

Analysis 195
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Kount Named No. 1 eCommerce Fraud Detection Solution

PYMNTS

Mercator analysts graded fraud-prevention providers on five criteria: engagement, detection/action, identification, delivery and value-add differentiators. 1 in the detection/action and delivery categories and had the highest score overall — 4.58 Kount placed No. out of a possible five.

Fraud 130
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Bain Capital Nets $800M For Business Impact Funding

PYMNTS

Bain Capital has raised $800 million for a social impact fund — a category of investment vehicles whose stated objectives are to advance social or corporate governance policies in addition to turning profits, the Wall Street Journal reported. billion through Nov. 20 compared with $76.2 billion through the same date in 2019.

Capital 188
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A Digital Mindset: The Key to an Enhanced Strategy for Insurance Commerce

Perficient

The entire insurance value chain will need to continue its digital evolution to drive operations, increase personalization, and improve experiences where expectations are set by marketplace leaders, not just industry category leaders. . Data sharing relies on trust between a brand and the consumer willing to share it.

Strategy 332
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Updated PPP 3508S, EZ Forms, Guidance; New 3508S Not Quite ‘Blanket Forgiveness’

Abrigo

Aside from the change to EIDL advance deductions, most of the other revisions to the forgiveness process in the new guidance apply to new loans or loans for which the SBA hadn’t remitted forgiveness payments as of Dec. Managing Loan Workouts: 10 Lender Action Items. CRE Lending. Credit Risk Management. Lending & Credit Risk.

Lending 195
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Advanced Tech Fuels Dash To Speed Supply Chains In D2C Age

PYMNTS

In the bid to make supply chains more efficient, to track goods from raw material to final delivery — and ensure streamlined progression along the last mile — machine learning and other advanced tech can play a pivotal role. The shift online is inexorable, and so will the pressure to speed up the movement from factory to consumers’ doorsteps.

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FTC Takes Aim at “Commercial Surveillance”

CFPB Monitor

The FTC’s announcement does not come as a surprise, as Chair Lina Khan has been hinting for months that action would be forthcoming. In an active week for federal regulators, the Federal Trade Commission (FTC) joined the CFPB in announcing important initiatives that may change privacy and data security practices in major ways.

Data 78