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Commerce Principal Quoted in ForresterNow Report

Perficient

B2B firms want to invest in effective methods to strategize and market products, serve new and existing customers through the digital purchasing experience and focus more on e-channels as means of significantly gaining business revenue. Tailoring a Specialized Marketplace Strategy. Would you put up the same signs? Probably not.”.

Report 495
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More Than a Brand Steward: The Redefined Role of CMO

Perficient

There is no doubt that the role of the Chief Marketing Officer (CMO) has changed significantly in the past decade. CMOs are still expected to be big brand and creative thinkers and organizations will always need this kind of talent to drive awareness, interest, and excitement in a brand. The short answer is No. How to Get There.

Branding 378
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StockX Report Affirms Resale Market Acceleration

PYMNTS

The apparel and footwear resale market is seeing record-setting growth during the pandemic. The trend was reinforced this week by a half-year status report from footwear resale marketplace StockX. The company announced in its report that it has reached $2.5 The sneaker market is changing, too, according to the report.

Report 185
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Create Successful Marketing Automation Campaigns for Healthcare

Perficient

When most people think about marketing automation, they think about sending emails to contacts. But, what can you really do with the right marketing automation tool? With that being said, how can marketing automation benefit the healthcare industry? Why is it important for healthcare companies?

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Going to Market Smarter in the New Economy

Technology will continue to play a part in fostering buyer allegiance and building brands in the “new normal.” Download the report today to discover more! To succeed, you must change the way you conceive and build new products as a digital business.

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Sensory Branding: Right Scent, Right Time?

PYMNTS

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers.

Branding 202
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Designer Brands Reports 44.7 Pct Drop In Net Sales Amid Pandemic

PYMNTS

Designer Brands Inc. reported that net sales plunged by 44.7 Designer Brands Chief Executive Officer Roger Rawlins said in the announcement, “As we said last quarter, the effect of COVID-19 on our industry has been unprecedented and has created many significant near-term challenges. percent to $482.8

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