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Commerce Principal Quoted in ForresterNow Report

Perficient

Mike Rabbior, Perficient’s Principal and Commerce Chief Strategist, was quoted in two separate sections of the ForresterNow Marketers: Make Sure B2B Marketplaces Are On Your Radar report. Tailoring a Specialized Marketplace Strategy. Would you put up the same signs? Probably not.”. Conditional Promotional Factors.

Report 495
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Were online customers more satisfied during the COVID-19 pandemic?

Perficient

Other companies who were late to creating digital customer experiences suffered as people stayed away from traditional stores and shopped online. Some might think that online stores would have done better than brick and mortar stores during the pandemic. .” Digital transformation isn’t just having an online store.

Online 421
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Stetson Revamps Online Shopping Website, Brand Identity

PYMNTS

With its first visual update in more than two decades, iconic American lifestyle brand Stetson is sporting a new online shopping experience and modern identity revamp. The revamped brand identity comes with a refreshed website, which is made optimal for mobile and chockful of product history.

Branding 151
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Brands Stretch Their Legs Online

PYMNTS

One of the most recent experiments for direct-to-consumer eCommerce is taking place on Instagram , and, if successful, could forge a path for brands that want to sell directly to online consumers. This format created urgency and exclusivity for would-be shoppers — a key tactic for brands and retailers alike to increase conversion.”.

Branding 108
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Going to Market Smarter in the New Economy

Technology will continue to play a part in fostering buyer allegiance and building brands in the “new normal.” In 2022, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses.

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NEW DATA: The Six Reasons Why More Consumers Are Buying Directly From Brands

PYMNTS

The use of online direct-to-consumer (D2C) channels to purchase consumer-packaged goods (CPG) has grown by 50.1 percent since the pandemic began, surpassing the growth of online marketplace use in key product categories like food and clothing. These shifts are reflected in consumers’ growing tendency to try new brands.

Branding 245
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Designer Brands Reports 44.7 Pct Drop In Net Sales Amid Pandemic

PYMNTS

Designer Brands Inc. reported that net sales plunged by 44.7 Designer Brands Chief Executive Officer Roger Rawlins said in the announcement, “As we said last quarter, the effect of COVID-19 on our industry has been unprecedented and has created many significant near-term challenges. percent to $482.8

Branding 141