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Are There Digital Strategy Lessons Financial Institutions Can Learn From Other Industries?

Perficient

I presented on this topic, along with my colleague Scott Albahary – Chief Strategist for Financial Services here at Perficient and Jim Marous – Co-Publisher of The Financial Brand , to approximately 500 financial services industry folks. Well one of the biggest challenges right now is humanizing the digital experience.

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Why Instagram’s New Shopping Icon Is Changing Ecommerce Forever

Perficient

Here’s why: Traditionally users weren’t able to purchase items through social media platforms. Social influencers could promote brands through their channels and direct users to “swipe up” or click a link in their bio to purchase. 70% of people will trust a recommendation from someone they don’t know.

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Addressing the Need for Personalization in the Financial Services Industry

Perficient

Your brand is the beacon of authenticity for a personal experience. What does your brand portray to the market? In the financial services industry, security, stability, and protection are foundational brand values from which to deliver customer experiences. Learn – Preferences and Interactions.

Industry 294
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The Past, Present And Future Of Voice Banking

PYMNTS

Santander’s Head of Technology Innovation, Ed Metzger, was quoted as saying: “The worlds of technology and banking continue to evolve at pace, working hand in hand to deliver a friction-free user experience. More than two-thirds believed AI could become the face of their brand. We are excited to be the first U.K.

Security 156
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What Quibi’s Flameout Teaches Us about Behavior Change

Perficient

To bring about behavior change, these factors must be present in sufficient quantity, and must converge at the same time. For any brand that promises to entertain, motivation should center on pleasure. Quibi also needed to motivate users based on belonging and acceptance. Quibi needed to move users above the FBM action line.

US 294
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Retail’s 2020 Digital-First Payments Roadmap

PYMNTS

But the lines of commerce have blurred, presenting both challenges and opportunities for merchants to engage with their targeted shoppers. Issuers sent cards to consumers and providers sent point-of-sale (POS) devices and terminals to merchants. In the webinar scheduled for Jan.

Payments 151
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Telehealth Service Puts A Retail Spin On Its Business Model

PYMNTS

Now, with the Purple Carrot partnership and the need presented by the COVID-19 crisis , a new bundled offering of its services and the Purple Carrot meal plans are available for $19.99 As a direct-to-consumer (DTC) brand, Fruit Street constantly conducts A/B testing across its website and advertising campaigns to improve the user experience.

Retail 242