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Are There Digital Strategy Lessons Financial Institutions Can Learn From Other Industries?

Perficient

I presented on this topic, along with my colleague Scott Albahary – Chief Strategist for Financial Services here at Perficient and Jim Marous – Co-Publisher of The Financial Brand , to approximately 500 financial services industry folks. Well one of the biggest challenges right now is humanizing the digital experience.

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Addressing the Need for Personalization in the Financial Services Industry

Perficient

Your brand is the beacon of authenticity for a personal experience. What does your brand portray to the market? In the financial services industry, security, stability, and protection are foundational brand values from which to deliver customer experiences. Learn – Preferences and Interactions.

Industry 294
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Retail’s 2020 Digital-First Payments Roadmap

PYMNTS

But the lines of commerce have blurred, presenting both challenges and opportunities for merchants to engage with their targeted shoppers. For example, 40 percent of Generation Z shoppers would rather have a fast, effortless checkout experience than a coupon. In the webinar scheduled for Jan.

Payments 151
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How J.Crew Is Dipping Into Amazon’s Waters

PYMNTS

Big brands have a complicated relationship with Amazon : The eCommerce retailer serves both as a potential competitor and as a retail partner that could open up new sales channels. Among others, J.Crew has joined the likes of Nike and Party City to become the latest brand to offer its products through the eCommerce site.

Branding 101
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In Retail, Are Rewards Their Own Reward?

PYMNTS

Rewards can help lure customers to a brand and keep them there. I think merchants and issuers alike see the value of rewards in creating a storyline for customers, enhancing the relationship with the brand and driving stronger loyalty,” he added. Retail is a dog-eat-dog world, operating at times on the thinnest of margins.

Retail 137
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Taking The Party (City) To Amazon

PYMNTS

Amazon and its ever-expanding marketplace of goods presents a problem that looms large in retail: try to beat ’em or try to join them. For some retailers and brands, the risks outweigh the rewards: Sears, Best Buy, Nike and Chico’s are all big names that have added their shops to the Amazon digital marketplace.

Retail 100
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Want To Reach Millennials? Embrace Digital Creativity

PYMNTS

Is there a secret sauce for merchants to capture the evolving millennial? One formula that offers engaging consumer experiences, and doesn’t insult the intelligence of millennials, is a combination of private-label debit and rewards or loyalty programs. Reaching Millennials. Many Screens. The Appeal Of Surprise.