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Addressing the Need for Personalization in the Financial Services Industry

Perficient

Your brand is the beacon of authenticity for a personal experience. What does your brand portray to the market? In the financial services industry, security, stability, and protection are foundational brand values from which to deliver customer experiences. Learn – Preferences and Interactions.

Industry 294
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What Quibi’s Flameout Teaches Us about Behavior Change

Perficient

Last week mobile TV platform Quibi announced plans to shut down operations, just seven months after a promising debut. To bring about behavior change, these factors must be present in sufficient quantity, and must converge at the same time. For any brand that promises to entertain, motivation should center on pleasure.

US 294
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Personalization And Contextual Banking Will Drive The Consumerization Of B2B Payments

PYMNTS

They’ve gotten used to what Shields termed “ease of use and delightful user experience” — being able to find and buy what they want using any number of payments options. Along the way, they expect to be presented with relevant promotions and products that match their profile and interests.

Payments 237
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The New Financial Paradigm

Cisco

Some of the most representative messages were based on: Banking in Latin America: Its challenges and opportunities, mainly around cybersecurity and the digital experience. Successful business resilience: How it ensures employee safety, operational continuity, and excellence in customer service.

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Retail Gets Even More Personal As The Year Winds Down

PYMNTS

There, Dynamic Yield , the artificial intelligence (AI)-powered personalization platform operator, is being absorbed by fast-food chain McDonald’s. Dynamic Yield now enables more than 300 brands in six continents, spanning retail, gaming, finance, travel and publishing.

Retail 131
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How J.Crew Is Dipping Into Amazon’s Waters

PYMNTS

Big brands have a complicated relationship with Amazon : The eCommerce retailer serves both as a potential competitor and as a retail partner that could open up new sales channels. Among others, J.Crew has joined the likes of Nike and Party City to become the latest brand to offer its products through the eCommerce site.

Branding 101
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Enabling Innovation in Customer Experience while Optimizing the Multi-Cloud: Part Two

Cisco

As you read in part one of this blog, due to the pandemic and the resultant exponential increase in digital transactions, Customer Experience is far more paramount than ever before, across all demographics. Streamline your operations: Will you be enabling developers to deploy infrastructure on demand? On multiple clouds?