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Yum! Brands Adapts To COVID-19 With Contactless Delivery And Digital Technology

PYMNTS

Amid a focus on off-premise dining and digital technology, Yum! Brands CEO David Gibbs said the firm saw early signs of recovery in markets first impacted by the coronavirus and stabilization in other places. As was the case with all of its brands, Gibbs said, “Taco Bell responded quickly across all fronts to adapt to COVID-19.”

Branding 141
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How Brands Can Avoid Direct-To-Consumer Pitfalls

PYMNTS

Brands looking to sell directly to end users need a vision for what their omnicommerce experience should be, and a plan for how they’re going to deliver something to complement their existing business instead of merely complicating it. Bhatia said there are parts of that effort that brands should focus on and others they should outsource.

Branding 215
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Figure CEO: Figure Pay, National Bank Charter Will Boost Financial Inclusion

PYMNTS

While many digital-first companies springboard from payments into lending, Figure Technologies , a FinTech focused on home improvement, debt consolidation and retirement products that leverage blockchain protocols, is branching out from lending into payments. But a national charter would allow for a uniformity of presence and market scope.

National 215
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Indian Gov’t Drafts Plan For National Blockchain Applications

PYMNTS

India’s Minister of state for electronics and IT (MeitY) has announced that the government is drafting a national framework to expand the deployment of blockchain use cases. Dhotre added that the government is drafting an approach paper on the National Level Blockchain Framework. India has been embracing blockchain technology.

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Will Giving Brands A Voice Boost Conversation Commerce?

PYMNTS

While the concept of a brand having a “voice” is not a terribly new idea, before this month it was more metaphorical and mostly a synonym for “style.” As of a few weeks ago, however, Amazon announced that Polly is now taking its offering up a level, and allowing brands the opportunity to customize text-to-speech voices for their Alexa skills.

Branding 161
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Fleet Feet: Running Shoe Retailer Sprints With Technology

PYMNTS

The Carrboro, North Carolina-based chain has used its technology-first strategy to get, keep and grow its customer base – even while its stores were shut down early in the pandemic. Fleet Feet has come up with proprietary technology to address that. More than one million Fleet Feet customers have used the technology.

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BankBazaar Turns Profitable With New Co-Brand Strategy

BankBazaar

BankBazaar Turns Profitable With New Co-Brand Strategy; Exits FY22 With Rs.156 National, April 07, 2022: BankBazaar.com , India’s largest fintech co-branded credit card issuer and online platform for free credit score, reported that it is profitable in March 2022. Success of Co-brand Model.