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Building Brand Awareness: How to Transform Your Local Presence Into a National Brand

William Mills

A key goal for many growing companies is to expand beyond local recognition to become a well-known national brand. This is where a comprehensive, strategic PR and marketing plan can come in, helping to boost visibility and awareness. Here are a few key areas to focus on.

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How Brands Can Avoid Direct-To-Consumer Pitfalls

PYMNTS

Brands looking to sell directly to end users need a vision for what their omnicommerce experience should be, and a plan for how they’re going to deliver something to complement their existing business instead of merely complicating it. Bhatia said there are parts of that effort that brands should focus on and others they should outsource.

Branding 215
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Yum! Brands Digital Sales Reach Record $3.5B Amid Pandemic

PYMNTS

Brands, Inc. The brand has served nearly 20 million contactless digital orders as of March 2020. “We’ve Brands’ worldwide system sales excluding foreign currency translation dropped 12 percent, with a 15 percent same-store sales decline. Brands recently acquired , opened two gross new restaurants in the United States.

Branding 140
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Figure CEO: Figure Pay, National Bank Charter Will Boost Financial Inclusion

PYMNTS

He pointed to brands and merchants like Dunkin and Dollar General, marked by underserved populations that could benefit by better economics than has been seen with prepaid cards or payday lending. But a national charter would allow for a uniformity of presence and market scope. Looking Toward The Blockchain . The Charter Advantage .

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Cosmetics Brand Natura Exposes Customer Data

PYMNTS

Around 90 percent of users were Brazilian customers, although other nationalities were also present, including customers from Peru,” Sen told The Hacker News. The leaked information includes name, mother’s maiden name, date of birth, nationality, gender, username and nicknames, recent purchases, phone number, and email and home addresses.

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Will Giving Brands A Voice Boost Conversation Commerce?

PYMNTS

While the concept of a brand having a “voice” is not a terribly new idea, before this month it was more metaphorical and mostly a synonym for “style.” As of a few weeks ago, however, Amazon announced that Polly is now taking its offering up a level, and allowing brands the opportunity to customize text-to-speech voices for their Alexa skills.

Branding 161
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Southwest National Bank Has Nationally Available Kasasa Products

BankDeals

Southwest National Bank (KS) offers its Kasasa brand products nationwide, including Kasasa Cash checking account and the companion Kasasa Saver savings account.