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PYMNTS Study Tracks COVID-19 Changing Life In America

PYMNTS

The first study in the series went into the field on March 6-7 and revealed that the public had moved with greater speed than government health officials by engaging in protective behavior that was more stringent than official guidance in the early weeks. Most consumers said a vaccine — not discounts — would get them traveling again.

Study 150
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Will Giving Brands A Voice Boost Conversation Commerce?

PYMNTS

While the concept of a brand having a “voice” is not a terribly new idea, before this month it was more metaphorical and mostly a synonym for “style.” As of a few weeks ago, however, Amazon announced that Polly is now taking its offering up a level, and allowing brands the opportunity to customize text-to-speech voices for their Alexa skills.

Branding 161
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Banks can take cues from challengers on digital customer acquisition: Gartner

Bank Innovation

While large banks may not feel threatened by personal finance apps or digital-only challengers, they can learn from them on the digital onboarding front, a recent Gartner study observed. It examined 1,200 data […].

Regional 273
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The Buyers: Studying Chinese Consumers’ Online Interactions

PYMNTS

When it comes to the ramifications for the retail industry, a Deloitte study found that 56 cents of every dollar spent in retail stores today is influenced by digital interactions. Brands must understand how this mobile connection shapes Chinese personal networks, content consumption and buying behavior,” Koenig said.

Study 119
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A brand new Clearing Bank for Britain

Chris Skinner

As Nick pointed out, historically clearing payments through BACS, CHAPS and the other national networks were controlled by a range of banks but, through consolidation, mergers and acquisitions, we have ended up in a position where only the Big 4 banks offer clearing services.

Branding 206
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Frugal Consumers Buying More Off-Brand, Off-Price Products

PYMNTS

This newfound cost consciousness is reshaping the retail industry in everything from spurring the rise of fast fashion at the expense of mall “anchor stores,” to the increasing popularity of off-brands or store brands in the supermarket, to the shift in the apparel business, to off-price retail outlets over full-priced department stores.

Branding 100
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Amazon’s Unusual Brand Of Celebrity Endorsements

PYMNTS

Mashable reported that Amazon produced two 30-second TV spots to air during the Thursday (May 26) night finals of the Scripps National Spelling Bee. ” The winner of the national spelling bee is awarded a $40,000 cash prize, but if they parlay their newfound fame into sneaker or Pepsi deals, their fortunes are just beginning.

Branding 100