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The Buyers: Studying Chinese Consumers’ Online Interactions

PYMNTS

A byproduct of incorporating connectivity into just about any activity is how social media affects regular interactions. It can be difficult to discuss the digital effects without looping in social media. For the Chinese buyer in particular, social media engagement and online shopping activities takes on a unique avenue.

Study 119
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Lexus Gains A Partner In Online Reputation Management

PYMNTS

A new category is starting to grow around this area of online reputation management, with Lexus one of the latest brand names to embrace it. The company announced yesterday (May 26) that it will partner with Widewail, an automotive reputation management and social media engagement solution.

Online 151
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NBCUniversal TV Launches Shoppable Ads

PYMNTS

NBCUniversal , owned by Comcast , will allow consumers to buy products from branded TV advertisements, articles and videos without going to a new website, according to a CNBC report. In addition, ads can receive more boosts on social media. One such show to be added will be the Alec Baldwin vehicle “Dr.

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The Buyers: Generation Z’s Shopping Preferences

PYMNTS

The buying power of Gen Z comes out to $44 billion, according to an IBM and National Retail Federation study. In one of Accenture’ s recent studies, it further compounded Gen Z’s interest in online commerce interests. Its research showed that 69 percent of Gen Zers are interested in making purchases trough social media.

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Opening Day: 10 Brand Mistakes to Avoid When Launching on Social Media

Social Assurance

The start of a new season should herald that start of new things for your brand – particularly launching on social media. We all know that social media is critical for a brand’s awareness. However, as with everything, there are certain codes of conduct for every brand to follow.

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Why Brands Should Pay Attention To Enormously Popular Chinese Parenting Platforms

CB Insights

While the immediate impact is on the parenting and baby tech space, CPG and food brands looking to enter China have an opportunity here as well. Approximately 40% of Chinese consumers still feel that food safety is a “very big problem,” according to a 2016 study by the Pew Research Center.

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They Grow Up So Fast: Gen Z Starts Taking Consumer Power

PYMNTS

Brands, retailers and payment providers are already preparing for the arrival of Gen Z as adult consumers. The retail chain recently launched three house brands geared toward its teen and young adult customers. Two brands will focus on clothing, while another will focus on electronics. And for the U.S. Consider Target.