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Study: Who Has the Largest Index of Links?

Perficient

In addition to the SEO benefits, getting linked to by third parties is also a great way to build your brand and stay highly visible across the web. Today’s post will talk about the outcome of a study that addresses this topic. Disclosure : My employer, Perficient, was contracted by Moz to perform this study.

Study 529
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Banking on brand purpose: Three ways to unlock ROI

Accenture

Great brands aim to make an impact on the world. And according to a recent Accenture Song study on North American banking customers, “brand purpose” is no longer a nice-to-have factor—it’s an imperative. For banks, we define “brand purpose” as the action-oriented articulation of your mission and values, and….

Branding 221
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[Podcast] What If? So What? Episode 4: What if Every Brand Went Direct to Consumer?

Perficient

In a world where retail has changed and consumers remain at home, how do brands reimagine the task of getting products to customers? podcast , we interview Jon Bostock, best-selling author, innovator, co-founder and CEO of Truman’s and learn how brands that innovate will win in a rapidly changing digital-first economy.

Branding 441
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Sensory Branding: Right Scent, Right Time?

PYMNTS

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers. And sensory branding isn’t limited to sound.

Branding 202
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NEW DATA: The Six Reasons Why More Consumers Are Buying Directly From Brands

PYMNTS

These are among the key findings that have emerged from PYMNTS’ latest research study, D2C And The New Brand Loyalty Opportunity , a collaboration with sticky.io. The study is based on a survey of almost 2,200 U.S. PYMNTS research reveals some dramatic shifts in how consumers are obtaining CPG brands both online and offline.

Branding 245
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Authentic experiences: How your brand can reach Gen Z for success and customer loyalty

ATM Marketplace

The APC Gen Z study found that Gen Z has five top demands from businesses and brands: 1. Authenticity. PhysiDigital. Experiential.

Branding 119
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Brand Differentiation – How One Bank Is Producing 132% Profit Growth

South State Correspondent

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. Brand Differentiation Step 1: Build an Employee-Centric Culture. Nubank is an example of what happens when you invest in your products in order to differentiate your brand.

Branding 221