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Brand Differentiation – How One Bank Is Producing 132% Profit Growth

South State Correspondent

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. Brand Differentiation Step 1: Build an Employee-Centric Culture. Nubank is an example of what happens when you invest in your products in order to differentiate your brand.

Branding 221
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Using The French Defense in Deposit Management

South State Correspondent

Banks can use the French Defense in deposit management. The French Deposit Management Defense. First, it reinforces its training to its employees with a message that underscores the problem of marketing with rates. Now, Bank B uses its bishops, knights, and rooks for enhanced deposit management. The Counterattack.

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Using Communication To Make Your Brand Unforgettable in 2018

PYMNTS

This means making yourself available where your audience is comfortable, whether that’s the phone, a certain form of social media, or face-to-face. This makes for a strong brand image that’ll remain on their minds. Your brand should exist everywhere your audience does and engage them wherever they’re comfortable.

Branding 142
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St. Louis Colleagues Rank Perficient a Top Workplace in 2020

Perficient

” Jason Hudnall , general manager. Louis Local Business Unit who each do a tremendous job supporting their teams,” shares Jason Hudnall , general manager. Colleagues now engage in philathropic and social activites through technology like video calls, Microsoft Teams , and social media.

St. Louis 530
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How to Write a Social Media Policy for Your Financial Institution

Long Lasting Ideas

The expansion of social media in the workplace and for personal use has made it vital for financial institutions to include a specific social media policy within its policies and procedures. 8 Steps to Create Your Social Media Policy. IBM Social Computing Guidelines. Social Media Policy Database.

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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

Not understanding your customer can lead to a brand and products misaligned with the customer’s needs resulting in an erosion of a bank’s competitive position. Like everyone is a risk officer in banking, everyone should be trained to be a customer experience officer in banking. Who is not your customer? Study Customers.

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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

Not understanding your customer can lead to a brand and products misaligned with the customer’s needs resulting in an erosion of a bank’s competitive position. Like everyone is a risk officer in banking, everyone should be trained to be a customer experience officer in banking. Who is not your customer? Study Customers.