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Luxury Fashion Brands Outspend Smaller Rivals On Social Media

PYMNTS

Luxury fashion brands like Christian Dior, Louis Vuitton and Gucci are upping their social media game, especially on Instagram, and pouring real money into efforts to court young shoppers, according to a report by Reuters. With cash to spend, luxury brands are flying ahead of the competition.

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How Tech Innovators Are Enabling Contextual Commerce Experiences

PYMNTS

In the highly connected digital age, consumers are interacting with a multitude of social media sites as well as apps and connected devices. Simply said, contextual commerce occurs when a consumer sees a product on a smart device or social media feed (and even a recommendation from a friend) and buys the product.

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Progressive Advocacy Groups Want Facebook Broken Up

PYMNTS

A group of progressive advocacy groups, including MoveOn and Demand Progress, is calling on the Federal Trade Commission (FTC) to break up Facebook in the wake of the Cambridge Analytica data scandal. But Facebook and Mark Zuckerberg have amassed a scary amount of power,” wrote the groups on the Freedom From Facebook website.

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Big Tech Faces Regulation Reckoning As 2021 Dawns

PYMNTS

As reported in this space , the DSA and DMA cover online marketplaces, social media and other platforms. The outcome, should it come in 2021, would shape how app store and other platforms operate, and whether they promote or hinder competition and innovation in various tech marketplaces.

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Social Shopping Struggles With The Burden Of Potential

PYMNTS

However, 8 percent of Cyber Monday visits did originate from social media, an increase of 17.5 It comes from WBR Insights , which credits customer engagement via social media. Brand advertisers, it says, need to justify social media ROI. percent from the prior year. That’s up from 34 percent in 2018.

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Apple Card’s gender-bias claims look familiar to old-school banks

Bank Innovation

But for the card’s overseers at Goldman Sachs Group Inc., Social media postings in recent days by a tech entrepreneur […]. pitches its new card as a model of simplicity and transparency, upending everything consumers think about credit cards.

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The Innovative ‘Green Shoots’ Growing Out Of COVID-19’s Scorched Earth

PYMNTS

An Opportunity for Innovation . As the situation evolves, Wang told Webster, the innovative responses are doing the same. One example is a publicly-traded real estate developer called Evergrande Real Estate Group. The opportunities are numerous and emerging – even if they are still a bit unpredictable.