article thumbnail

[Webinar Recording] What Financial Institutions Can Learn From Top Brands in Other Industries

Perficient

Financial institutions that want to remain ahead of their competition must adopt new business processes and implement fresh digital strategies and technologies. Below are three examples of outstanding customer engagement campaigns that were launched by well-known brands (not discussed in our webinar!):

Branding 294
article thumbnail

How Brands Can Avoid Direct-To-Consumer Pitfalls

PYMNTS

Brands looking to sell directly to end users need a vision for what their omnicommerce experience should be, and a plan for how they’re going to deliver something to complement their existing business instead of merely complicating it. Bhatia said there are parts of that effort that brands should focus on and others they should outsource.

Branding 215
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Brand Differentiation – How One Bank Is Producing 132% Profit Growth

South State Correspondent

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. Brand Differentiation Step 1: Build an Employee-Centric Culture. It would do that by using technology, design, and data science to provide a customer experience that would generate its publicity.

Branding 221
article thumbnail

Social Commerce And Livestreaming Attract Big Brands In Southeast Asia

PYMNTS

That’s the current state of play in Southeast Asia where social commerce is growing rapidly as brands try to find new ways to sell during the pandemic. Social commerce will continue to evolve, and retailers who adapt quickly and experiment with a growing array of social technologies will emerge strongest.”.

Branding 221
article thumbnail

Augmented Reality Adds 3D Technology To Boost Retail Conversions

PYMNTS

Take weddings, for example. Vince Cacace , CEO of Vertebrae, told PYMNTS that AR in 3D has become a high-demand technology for all kinds of products and retailers. “We Another example of AR working in a retail application can be seen at the direct-to-consumer (D2C) sunglasses retailer goodr. How does it work on me?

Retail 261
article thumbnail

Pandemic Accelerates Social Commerce; Gives Brands New Selling Option

PYMNTS

For example, Levi’s has gone public with its participation in TikTok’s “Shop Now” program, which gives consumers the option to purchase items on TikTok videos. For example, fashion brands have found success on Instagram and its visual strength. Interior design brands have found the most engagement on Pinterest.

Branding 148
article thumbnail

Will Giving Brands A Voice Boost Conversation Commerce?

PYMNTS

While the concept of a brand having a “voice” is not a terribly new idea, before this month it was more metaphorical and mostly a synonym for “style.” As of a few weeks ago, however, Amazon announced that Polly is now taking its offering up a level, and allowing brands the opportunity to customize text-to-speech voices for their Alexa skills.

Branding 161