PYMNTS

NOVEMBER 27, 2020

That influx of users new to digital paths and processes has created pressure in the market for brands to leverage video content. We [can] use data within the video itself to help even further explain things — like their bill, their statement, their benefits — that can actually give examples from their real life,” he said.

Video 209

Video Branding Examples Cards 209

PYMNTS

AUGUST 13, 2020

These are among the key findings that have emerged from PYMNTS’ latest research study, D2C And The New Brand Loyalty Opportunity , a collaboration with sticky.io. PYMNTS research reveals some dramatic shifts in how consumers are obtaining CPG brands both online and offline. percent bought new retail product brands.

Branding 245

Branding Data Study Survey 245

PYMNTS

OCTOBER 9, 2020

That’s the current state of play in Southeast Asia where social commerce is growing rapidly as brands try to find new ways to sell during the pandemic. Case in point: Luxury fashion and auto brands in Thailand are now selling their products on Japanese chat app Line. Line charges brands for sending messages and livestreaming.

Branding 221

Branding social media Video Strategy 221

PYMNTS

OCTOBER 5, 2020

The first example of such a move comes from Kellogg’s. 20 for its Special K brand. The flavors were “inspired” by Twitter conversations the brand had with consumers. Its Objective wellness brand, according to the website Glossy , is being redesigned and rebranded about a year after it was first introduced. found that 54.6

Branding 183

Branding Millennials Resources Marketing 183

PYMNTS

MARCH 26, 2020

For retailers, especially those deemed non-essential and struggling with revenue, branding may be on the back burner right now. Big mistake, say several branding experts. And who you were was your brand. “A Your brand attributes are the ones you fall back on when you have to make difficult decisions. “A

Branding 145

Branding Retail social media Customer Experience 145

PYMNTS

JUNE 20, 2020

To dance their way to deliciousness, users must follow the BK brand on TikTok and post their dance/order video on the social media app using a specialized BK soundtrack and #WhopperDance hashtag. Consumer brands are signing onto the platform as well. Will TikTok attract more and more big brands?

Branding 222

Branding social media Video Examples 222

South State Correspondent

OCTOBER 20, 2015

Yesterdays’ article on branding loans generated many comments. The most common question we received is to give finite examples of how to create a unique product in the marketplace to garner above average pricing.

Examples 150

Examples Branding How To 150

PYMNTS

MAY 11, 2020

For example, Levi’s has gone public with its participation in TikTok’s “Shop Now” program, which gives consumers the option to purchase items on TikTok videos. For example, fashion brands have found success on Instagram and its visual strength. Interior design brands have found the most engagement on Pinterest.

Branding 148

Branding social media Video Miami 148

PYMNTS

JANUARY 21, 2019

Amazon has been heavily courting some direct-to-consumer (DTC) brands – inviting them to its headquarters , paying for dinner and letting them fill their carts with gear from Amazon Go shops. Brands also seem to dislike the general Amazon experience online, specifically how it is faceless and lacks customer service. “The

Branding 139

Branding Retail US Examples 139

PYMNTS

MARCH 17, 2020

But while Brady won’t win any more titles for New England, his branding story is just getting started. By contrast, the Patriots’ branding problems are just beginning, experts say. People don’t see the distance between the brand and the person. People don’t see the distance between the brand and the person.

Branding 146

Branding Kansas City Kansas social media 146

PYMNTS

JULY 24, 2020

a lifestyle brand that offers apparel, accessories and fragrances as well as spirits and hand-rolled cigars. Registering And Extending Brand Appeal . Williform said he conceived BlackCool as a brand inspired by the Harlem Renaissance of the 1920s that brings about a positive change for Black culture. This is a win-win.” .

Branding 187

Branding Los Angeles Atlanta New York City 187

PYMNTS

FEBRUARY 25, 2020

While the concept of a brand having a “voice” is not a terribly new idea, before this month it was more metaphorical and mostly a synonym for “style.” As of a few weeks ago, however, Amazon announced that Polly is now taking its offering up a level, and allowing brands the opportunity to customize text-to-speech voices for their Alexa skills.

Branding 161

Branding Google National Study 161

PYMNTS

NOVEMBER 13, 2020

Subscription brands, for example, are looking good. The Washington Post has seen its global subscriptions increase by 60 percent since 2019, for example. We found that every Top 20 merchant provides access to real-time help on their site, for example, while this feature is present in only 88.2

Branding 184

Branding Mobile Examples Study 184

PYMNTS

DECEMBER 28, 2020

Direct-to-consumer (D2C) brands came in two flavors during 2020. The second flavor were the brands that had seen traction before the pandemic and flourished during it with innovative marketing, fresh business models and cool packaging. The seven-year-old D2C hybrid brand has received $4.7

Branding 162

Branding Retail Philadelphia Marketing 162

Perficient

FEBRUARY 16, 2021

These are just two examples of major companies transforming their digital experiences. We’ve helped many of the world’s most innovative and customer-focused brands, including automotive companies, transform how they serve, engage, and support their customers. How to apply similar tactics in the automotive industry.

Customer Experience 489

Customer Experience Arizona Branding Examples 489

PYMNTS

MAY 18, 2018

There is no shortage of direct-to-consumer mattress brands as mattress sales move from brick-and-mortar retail to eCommerce. One brand, though, saw a market opportunity as brands like Casper and Leesa took off. But the brands currently on the market were a useful learning experience for Nectar. A Thicker Mattress.

Branding 128

Branding Retail Strategy Mobile 128

PYMNTS

MARCH 16, 2018

What does it take for a fashion brand to stay on top of the trends? But not all brands excel at crawling the web for information relevant to their businesses. “A Brands and retailers work on a global scale, after all. For multinational brands, this functionality could help perfect their local pricing.

Analytics 162

Analytics Branding Retail Trends 162

PYMNTS

JUNE 25, 2020

million new subscribers in the first quarter for example), sundry box services, and newer offerings like veterinary telemedicine subscriptions. Involuntary churn, for example, can happen when a card-on-file expires.

Branding 194

Branding Strategy New York Software 194

PYMNTS

AUGUST 9, 2018

The problem with loyalty to price is that it isn’t the same thing as loyalty to brand,” McCrary noted — and because gasoline is such a commodity good for consumers, it is hard to build brand loyalty. McCrary noted that examples of those modes are popping up all over the industry.

Branding 100

Branding Mobile Data Study 100

PYMNTS

MAY 12, 2020

told Karen Webster that retailers and other firms are going to need to consider “cleanliness as a brand value.”. That’s because many firms look to Walmart (where the scrubbers have already been adopted) as an example and typically act as fast followers when eyeing the retail giant’s new business practices.

Retail 247

Retail Branding Software Technology 247

PYMNTS

AUGUST 6, 2018

Digitally native brands are trying on a new brick-and-mortar model for size: Instead of opening the doors to cavernous stores, they are opting to create smaller-format locations. In turn, brands such as Indochino can benefit by not having to stock many items. More broadly, the showrooms are a destination. The Omnichannel Advantage.

Branding 119

Branding Examples Retail Comparison 119

PYMNTS

NOVEMBER 19, 2019

Two famous North American-based quick-service restaurant (QSR) brands are preparing to duke it out in China for chicken-meal supremacy, the most recent sign of how Western brands are trying to increase their footholds in that massive country. The news comes as more Western brands – including those based in the U.S. –

Branding 100

Branding Retail social media Video 100

PYMNTS

OCTOBER 13, 2017

It can’t be easy for a brand that has literally made its name on the notion of brandless-ness, as a pure-play cosmetics supplier. The secret to what brandless offers, according to CEO Tina Sharkey, is the company’s elimination of what she calls the “brand tax.” But Brandless thinks it has a good handle on what customers really want.

Branding 100

Branding Taxes Millennials Retail 100

PYMNTS

JUNE 12, 2018

Borrowing from the strategy of fast food restaurants, Dine Brands is working on a new order-ahead technology. It’s like converting casual dining to fast food,” Dine Brands CEO Stephen Joyce told The Post. At QSRs such as McDonald’s , for example, electronic kiosks take orders and payments from customers.

Branding 122

Branding New York Technology Study 122

PYMNTS

APRIL 1, 2019

Some of the minds behind direct-to-consumer (DTC) brands are inspired by their personal experiences. Yardbird’s concept, which has grown into a brand with an eCommerce website and a showroom in Minnesota, offers 10 furniture collections. Higher-end retailers, however, were charging $4,000 to $5,000 for a set of outdoor furniture.

Branding 123

Branding Minnesota Marketing Company 123

PYMNTS

JULY 2, 2018

More than a store or a brand, The Sharper Image was the traditional mecca of the husbands, fathers and boyfriends along for mall trips they didn’t really want to be on, offering consolation in the form of a session in the vibro-massaging leather recliner and the opportunity to touch a plasma globe.

Branding 101

Branding Retail New York Groups 101

PYMNTS

MAY 29, 2018

Walmart , for example, brought a small-format supermarket to the city of Shenzhen as the popularity of “small retail” grows in China. Brands from L Brands — which counts Victoria’s Secret in its portfolio — and Ralph Lauren , as well as Starbucks , are bullish on China. Last, it planned to add the China.cn Ralph Lauren.

Branding 101

Branding Retail Conference Regional 101

PYMNTS

FEBRUARY 8, 2018

Brands is buying a 3 percent ownership stake in Grubhub and is teaming up with the company to provide delivery from two of its brands. The partnership comes as fast food chains have increased their appetite for delivery: McDonald’s, for example, has rolled out delivery to 5,000 of its approximately 14,000 U.S.

Branding 108

Branding Boston Online Examples 108

Perficient

JANUARY 22, 2021

I will tell you my preferred brands, and you and your partner will get the same revenue and purchase history. For example, if I trade my credit card points for cash, the organization knows that I might have some immediate needs that money can help solve. For example, imagine an airport with a hamburger restaurant. Case Study.

Analytics 309

Analytics Industry Chicago Payments 309

PYMNTS

JULY 30, 2019

Co-branded credit cards are rooted in the early days of retail, when retailers began to work with banks instead of issuing their own cards. In the 1980s, for example, American Airlines and Citibank paired up for AAdvantage credit card.

Branding 129

Branding Cards Community Analytics 129

PYMNTS

AUGUST 31, 2016

How consumers interact and respond to celebrities pitching branded products in China is very different than the way consumers in the U.S. do, but a new study takes a look at how brands are using popular Chinese celebrities as influencers to reach potential customers. A celebrity in China will have relationships with 10 to 20 brands.

Branding 100

Branding Study social media Millennials 100

PYMNTS

DECEMBER 20, 2017

This makes for a strong brand image that’ll remain on their minds. Your brand should exist everywhere your audience does and engage them wherever they’re comfortable. For example, well-known companies like Zappos and Amazon have a unique voice through which they deliver their brand message.

Branding 142

Branding social media Customer Experience Training 142

PYMNTS

JULY 9, 2019

“We decided to use this separate brand name to help set the appropriate expectations with users that NPE Team apps will change very rapidly and will be shut down if we learn that they’re not useful to people.”. For example, the company recently launched an app called Lasso, which mimics the popular video app TikTok.

Branding 100

Branding Video Google Community 100

PYMNTS

JUNE 14, 2018

And though this market presents brands with a large audience of potential customers, will digitally native millennials tune in to a shopping network? For brands, Gravy provides an alternative to traditional advertising such as pre-rolls and banners that can’t hold customers’ attention as long as shows like Gravy. The Road Ahead.

Millennials 118

Millennials Branding Mobile Apple 118

PYMNTS

AUGUST 22, 2018

is expanding the Sapphire credit card brand into new areas of personal finance, including checking accounts. The new checking account is just the latest example of how the bank has been courting younger customers. JPMorgan Chase & Co. Chase Premier Platinum accounts have a $75,000 minimum for deposits.

Branding 100

Branding Samsung United States Cards 100

Jeff For Banks

MARCH 27, 2019

So, if you are asking, “what does brand get you?”, Ask the Experts My firm is not a marketing or branding firm. Tim had great insights for banks on brand. And in our discussion, he mentioned how great brands tend to drive more value than firms operating in the same industry. The best brand, Apple, was valued at $182.8

Branding 60

Branding Nashville Los Angeles Conference 60

PYMNTS

FEBRUARY 16, 2018

Enter Shping , an Australian startup seeking to change the way consumers research products — and the way brands market them. But the product evolved into a mobile product search engine for consumers and a marketing tool for brands. In those cases, brands pay a website for access to their audience. particularly in malls.

Branding 102

Branding social media Google Retail 102