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How Brands Can Avoid Direct-To-Consumer Pitfalls

PYMNTS

Brands looking to sell directly to end users need a vision for what their omnicommerce experience should be, and a plan for how they’re going to deliver something to complement their existing business instead of merely complicating it. Bhatia said there are parts of that effort that brands should focus on and others they should outsource.

Branding 215
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Social Commerce And Livestreaming Attract Big Brands In Southeast Asia

PYMNTS

That’s the current state of play in Southeast Asia where social commerce is growing rapidly as brands try to find new ways to sell during the pandemic. Social commerce will continue to evolve, and retailers who adapt quickly and experiment with a growing array of social technologies will emerge strongest.”.

Branding 221
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Augmented Reality Adds 3D Technology To Boost Retail Conversions

PYMNTS

Take weddings, for example. Vince Cacace , CEO of Vertebrae, told PYMNTS that AR in 3D has become a high-demand technology for all kinds of products and retailers. “We The amount of use cases has really expanded, as customers want to be able to answer simple questions when shopping online that aid in the consideration process. “The

Retail 261
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eBay: Offline Payment Preferences Are Changing Online Habits

PYMNTS

The pandemic is proving to be a tough loyalty test for retailers, as they are competing for customers’ attention in an environment where competition is still present in both online and in stores. They are beginning to value placing more emphasis on being able to pay however they like, for example. One recent study found that 51.7

Online 241
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How Can Automakers and Suppliers Win Over Customers With Digital?

Perficient

Customer expectations have evolved drastically due to the impact that digital technology has placed on the customer experience. Adidas went all in with their digital experience because they noticed online sales were increasing. These are just two examples of major companies transforming their digital experiences.

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Pandemic Accelerates Social Commerce; Gives Brands New Selling Option

PYMNTS

For example, Levi’s has gone public with its participation in TikTok’s “Shop Now” program, which gives consumers the option to purchase items on TikTok videos. Stewart admitted that the social channels are still nascent compared to more traditional eCommerce channels such as Levi’s own website or other online stores.

Branding 148
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Salesforce Unveils Loyalty Management Platform For Businesses As Online Sales Boom 

PYMNTS

Salesforce is rolling out a new product to let B2C and B2B companies easily add loyalty programs at a time when the company says online holiday retail sales grew 50 percent to top $1 trillion. consumers have tried new brands since the pandemic began, with 80 percent of them planning to stick with the new products even after the crisis passes.

Online 279