Gonzobanker

MARCH 28, 2024

Fiserv has worked to consolidate multiple digital platforms, and after disappointments from previous aspirations of its Corillian, Retail Online Banking and Architect platforms, the company is now working to build credibility with its “Experience Digital” strategy. Due diligence is your friend.

Digital Banking 148

Digital Banking Customer Experience Strategy Exercises 148

PYMNTS

DECEMBER 5, 2019

Quick-service restaurants (QSRs) have heard the call for innovative digital ordering capabilities, with several major brands stepping up their investments in this area. The company will deploy delivery-focused kitchen management solutions from ConnectSmart to more than 900 locations in these two global markets.

Innovation 131

Innovation Houston Metro Mobile 131

Perficient

JULY 20, 2020

What are marketing personas versus UX personas? Marketing personas define broad audience demographics. Marketing personas pinpoint the demographics of who to target, their affinities, and one key message that might resonate. Marketing persona: “women, ages 35-50, married with kids, income over $60K”.

UX 332

UX Meeting Groups Data 332

PYMNTS

JANUARY 11, 2021

Whether businesses were establishing their modernization roadmaps for the first time or simply accelerating the plans they already had in place, the COVID-19 crisis drove organizations to embrace technology at unprecedented levels in order to manage a remote workforce, supply chain disruptions and economic uncertainty.

Payments 198

Payments Strategy Fintech Tools 198

Perficient

SEPTEMBER 29, 2020

In August, we surveyed 154 marketing executives to find out what they think is likely to happen this holiday season and how they’re preparing for it. What will be different this holiday season and how to adjust your strategy accordingly. I’m the Principal for the Digital Marketing Solutions Business Unit here at Perficient.

Marketing 294

Marketing Branding Data Industry 294

Insights on Business

MARCH 6, 2019

“AI is not going to replace managers, but managers who use AI will replace the managers who do not,” Rob Thomas, IBM General Manager of Data and AI predicted at IBM Think 2019. [1] Gartner credits this to the “maturation” of AI capabilities and how rapidly AI has become an “integral part” of digital strategies. [2]

Customer Experience 195

Customer Experience System Management Digital Strategies 195

Social Assurance

JUNE 21, 2021

– Social Assurance, a software and marketing solutions leader in the financial services industry, has announced that Jaime Falkner, CFMP, has joined its team as their Client Growth Manager. After sitting in the seat of the bank marketing director, I find so much joy to be a strategic partner with those bank marketers.

Marketing 15

Marketing social media Community Branding 15

Abrigo

MARCH 6, 2017

3) @JohnRBarlow – John Barlow is president of Barlow Research, which provides market research for commercial banks. His Tweets mix news about middle market, small business and business internet banking with occasional pop culture references. It often Tweets columns tied to breaking news and statistics. Learn more here.

social media 150

social media Lending Community Community Bank 150

Insights on Business

MAY 12, 2017

To further complicate the landscape, customer expectations continue to evolve, as they anticipate seamless service and experience across brand touchpoints. The cultural strategy, nimble operating models, and traction with niche customer bases mean that emerging fintechs can help established firms penetrate new and adjacent markets.

Customer Experience 154

Customer Experience Fintech Analytics New York 154

PYMNTS

OCTOBER 11, 2019

This week the big headline generator wasn’t anything that either brand was selling, or doing in service or sales, but instead what a spokesperson said — specifically what they said about the current controversy over Amazon’s place in claiming the consumer’s whole paycheck. Big Plays of the Week: The Digital Brand Reshuffles .

Leadership 100

Leadership Apple Branding Retail 100

PYMNTS

OCTOBER 31, 2016

billion Mastercard and Maestro branded cards out in the field, up six percent year over year. One is the “digital by default strategy” through which issuers are able to auto enroll cardholders through their banking applications, a process that Banga said “drives scale for us.” How fares the global economy?

Digital Strategies 100

Digital Strategies Strategy US Cards 100

PYMNTS

SEPTEMBER 10, 2019

But it is important that ATMs are embedded in the digital strategy of the bank, too.”. That multi-faceted strategy, he said, embraces services that are necessary not only for individual consumers, but also for small businesses that operate in cash-intense verticals, he told Webster. “In

ATM 158

ATM Examples Course Strategy 158

PYMNTS

JANUARY 21, 2020

Chipotle Vice President of Digital Strategy and Product Management Nicole West said in an announcement at the time, “We always strive to introduce additional access points in the Chipotle ordering experience and overall digital ecosystem. DoorDash commands 35 percent of the third-party delivery market.

Tampa 134

Tampa Detroit Philadelphia Technology 134

Gonzobanker

SEPTEMBER 4, 2018

Customers love digital self-service—right up until they don’t, and then they want a live person. In our work with banks and credit unions around the country, an unavoidable truth comes up again and again: Even the flashiest digital strategy falls flat without the backing of a strong contact center. Phone menus dead-end.

Technology 117

Technology Resources Fraud Strategy 117

PYMNTS

JUNE 26, 2017

The move comes as part of the reset in digital strategy that PayPal first began rolling out last year when deal Visa and Mastercard aimed at enhancing future cooperation and interoperability were first announced. (Which is pretty much everywhere.). The Walmart/Amazon Bidding War That Wasn’t. So what did we learn this week?

Arizona 116

Arizona Data Portland Cards 116

ForwardBanker

JUNE 13, 2016

Managing a financial institution’s marketing campaigns is a lot like standing in the middle of a maze. Others will lead to dead ends, traps or even a dragon that enjoys his marketers with a side of fava beans and. The post Your Roadmap for Navigating the Marketing Maze: An Omni-channel Approach appeared first on Deluxe FI.

Marketing 28

Marketing Management Digital Strategies Branding 28

Cisco

APRIL 7, 2019

It’s clear retail banks need to adapt to emerging trends to stay relevant in today’s market. Mobile-first banking is an immediate driver of digital strategy. How Chatbots and Voice are Shaping the Future of Banking (The Financial Brand). According to Joe Sullivan, CEO of Market Insights, Inc., “We

Trends 64

Trends Cyber Security Big Data Analytics 64

Independent Banker

SEPTEMBER 1, 2016

The panel of judges include: Jessica Wallace, former digital strategy/marketing engagement, ICBA; Sarah Elbert, executive editor of Delta Sky magazine; Carly Ferry, senior digital strategist, MSP-C; and Patrick Dix, vice president of public relations at SHAZAM Inc. 2016 IB Social Media Leaders is sponsored by SHAZAM.

social media 96

social media Community Community Bank Michigan 96

Independent Banker

OCTOBER 31, 2021

Demand for digital banking products and services is on the rise across different geographic markets and customer demographics. “In In order to stay competitive, we thought it was important to have various digital loan offerings available for our customers,” Jundt says.

Lending 91

Lending Community Bank Community North Dakota 91

Gonzobanker

NOVEMBER 26, 2018

Rapid consolidation in the banking industry is creating a growing band of regional banks that find themselves stuck in a solution provider market that isn’t fully capable of serving them. As banks have consolidated, so have the technology partners serving them.

Regional 101

Regional Strategy Technology Innovation 101

NCR

APRIL 16, 2018

What this means is that any bank hoping to succeed in the region must have not only a strong brand, but a clear plan to distinguish itself by achieving high standards in customer experience. The United Arab Emirates (UAE) is one key market where this trend of overbanking is particularly notable. Image: mdgomes via iStock.

Digital Banking 49

Digital Banking Regional Customer Experience Industry 49

Cisco

APRIL 7, 2019

It’s clear retail banks need to adapt to emerging trends to stay relevant in today’s market. Mobile-first banking is an immediate driver of digital strategy. How Chatbots and Voice are Shaping the Future of Banking (The Financial Brand). According to Joe Sullivan, CEO of Market Insights, Inc., “We

Trends 48

Trends Cyber Security Big Data Analytics 48

NCR

JUNE 16, 2017

However, tackling these problems is vital, as a strong digital strategy plays a vital role in building an effective omni-channel business. From an omni-channel perspective, one of the key benefits of digitization is its ability to greatly improve outcomes for end-users – both employees within the business and customers. .

Big Data 65

Big Data Data Analytics Strategy 65

CB Insights

MAY 10, 2018

Before BCG and McKinsey and Bain, most business people dismissed “strategy” as something for generals and political campaigns. From one perspective, the position of management consulting as an industry has never seemed more secure. According to estimates, McKinsey makes about $8.8B Each one is still growing. ” —Michael Porter.

Strategy 78

Strategy Management Analytics Tools 78

Perficient

NOVEMBER 20, 2020

As all marketers know, visual content creation can be a long and expensive process. Stock footage and photography exists, but they don’t always quite fit the bill when you are wanting to create powerful, on-brand digital experiences. For example, let’s say you sell pickup trucks.

Video 322

Video Tools Digital Strategies Marketing 322

Perficient

FEBRUARY 25, 2021

Our story so far has explored the gap between what customers expect and what brands deliver. When CX responsibility is divvied up across functional areas, brand consistency is likely to suffer. Customers expect dependable, connected experiences from brands. Perficient: Digital Strategy Experts. Maybe not just yet.

Meeting 309

Meeting Customer Experience Branding Leadership 309

Cisco

MAY 5, 2021

Earlier this year Cisco completed its acquisition of imimobile, adding an enterprise-grade, digital-first client interaction management platform to Cisco’s industry-leading collaboration and contact center solution portfolio. You already have a CRM, a Marketing Automation platform, or Call Center software. Social channels.

Customer Experience 129

Customer Experience Branding Tools Strategy 129

PYMNTS

JUNE 7, 2017

Born shortly before the turn of the century in Rio de Janeiro by Eduardo Ourivio and Mário Chady, the chain today, almost 20 years down the line, is a much bigger brand than even its founders ever expected it would be. The partnership with NCR continues to drive the digital platforms of our brand.

Mobile 108

Mobile Branding Digital Strategies Maine 108

CB Insights

JANUARY 6, 2019

From supply chain and inventory improvements to new payment options, these brands are going all in on digital. Key People: Anthony Gregorio, Innovation Lab Senior Manager; Prat Vemana, VP Online; Albert Vita, Director of Strategy Insights. You can see our list of 30 fintech-focused corporate innovation labs here.

Innovation 77

Innovation Retail Branding Technology 77

PYMNTS

APRIL 7, 2016

Recently, a group of writers at the content marketing site Contently — inspired by last month’s NCAA March Madness — put together its own “Social Media Championship Bracket.”. What’s currently working better than social media for retailers in the digital space in turning marketing into immediate sales?

social media 100

social media Retail Study Branding 100

FICO

JUNE 21, 2022

A similar number (30%), will also turn to AI-assisted next best action programmes across all channels, driving even greater demand for ever-more complex customer management and customer service solutions delivered via decision platforms. Key Steps on the Digital Decision Platform Journey.

Management 52

Management Customer Experience Regional Strategy 52

PYMNTS

DECEMBER 15, 2017

The card network is hoping that’s the case, as it rolls out the first use case stemming from its recently launched global prepaid money management platform. Rather, Cozzo said, Mastercard’s research shows they are cobbling together a financial management system across many different platforms and apps. What Millennials Want.

Millennials 134

Millennials Management Cards Security 134

FICO

MARCH 28, 2023

While most marketers were comfortable using data and had access to a wide variety of data types, there was an interesting disconnect. This helps improve consistency and productivity with a full view to dependency management, so the impact of every change is fully understood, 100 percent of the time. This points to a bigger issue.

How To 52

How To Analytics Data Strategy 52

Independent Banker

AUGUST 25, 2016

For instance, she calls Facebook “the pub” for its accessibility to connect with clients, stay top of mind for promotional events and share stories to humanize a bank’s brand. Today, more than 10 million people and businesses use Hootsuite as their chosen social media management tool. Everything in one place. Expand your reach.

social media 70

social media Community Bank Community Video 70

FICO

JULY 11, 2022

Digital omnichannel communication acts as a “virtual agent” that guides the customer through simple self-service which will result in increased account resolutions. This shift in communication preference is causing companies to rethink the customer experience with their brand. Introduce an Omnichannel Strategy.

Strategy 52

Strategy Analytics Operations Digital Strategies 52

Gonzobanker

JUNE 11, 2018

But what’s concerning me more than the gulf between big banks’ and community/regional banks’ digital adoption is the growing disconnect between bank strategy and digital strategy in community and regional banks. See you can align your business and digital strategy. Just wish D3 could come down market a bit.

Conference 72

Conference Digital Banking Austin Digital Strategies 72

CB Insights

MAY 15, 2019

Visa — One Market Center. Key people: Chris Curtin, Chief Brand & Innovation Marketing Officer; Shiv Singh, Senior Vice President of Innovation & Strategic Partnerships. Key people: Annie Ye, Head of DAX, Senior Vice President, DBS Innovation Group; Neal Cross, Managing Director & Chief Innovation Officer.

Innovation 78

Innovation blockchain Technology Groups 78