Perficient

SEPTEMBER 29, 2020

In August, we surveyed 154 marketing executives to find out what they think is likely to happen this holiday season and how they’re preparing for it. What will be different this holiday season and how to adjust your strategy accordingly. I’m the Principal for the Digital Marketing Solutions Business Unit here at Perficient.

Marketing 294

Marketing Branding Data Industry 294

Perficient

NOVEMBER 12, 2020

Digital agencies merged decades-old creative and marketing experience with emerging user experience and interactive technology expertise to accelerate the dot com boom and give countless brick and mortar companies their digital start. But, as brands commoditize digital offerings, creative is not enough.

How To 508

How To Branding Customer Experience Industry 508

Gonzobanker

APRIL 24, 2019

Hosting marketing and sales execs at Caesars Palace is kinda asking for it, isn’t it? In five short years, The Financial Brand Forum has grown from startup to become the preeminent financial industry event. Tip of the hat to The Financial Brand’s Jeffry Pilcher. Let’s just call it. Powerful and inspiring stuff, GonzoBankers!

Branding 144

Branding Conference Strategy Oregon 144

Perficient

NOVEMBER 6, 2020

For brands and companies, it’s not always easy to deliver on these customer expectations, but it’s well worth it. Perficient’s Digital Strategy and Experience Design teams are missioned with helping our clients deliver the best possible customer experience with their digital investments.

Customer Experience 427

Customer Experience UX User Experience Branding 427

Independent Banker

DECEMBER 31, 2021

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. Although posting organically is an authentic way to build customer relationships, it requires time and patience to reach marketing goals.

Marketing Strategies 91

Marketing Strategies Strategy Marketing social media 91

Perficient

NOVEMBER 20, 2020

As all marketers know, visual content creation can be a long and expensive process. Stock footage and photography exists, but they don’t always quite fit the bill when you are wanting to create powerful, on-brand digital experiences. For example, let’s say you sell pickup trucks.

Video 322

Video Tools Digital Strategies Marketing 322

Digital Growth Institute

MAY 4, 2023

"A consumer is going to need to touch a brand at least 10 to 15 times before they make a decision. Alana Levine , Chief Revenue Officer at Fintel Connect , joined the Banking on Digital Growth Podcast to tell us why your financial brand or should consider influencer and affiliate marketing for your digital strategy.

Branding 15

Branding Marketing Digital Strategies Strategy 15

The Financial Brand

MAY 3, 2021

Demand is soaring but so is competition, making digital marketing tools and capabilities – including mobile, chat and social – essential. The post 5 Digital Strategies to Boost Mortgage Lending in a Red Hot Market appeared first on The Financial Brand.

Digital Strategies 17

Digital Strategies Strategy Lending Marketing 17

PYMNTS

AUGUST 10, 2018

The company also launched a new co-branded Visa rewards card with Alliance Data. The center will bring about 200 jobs to the area, serving the Miami, Tampa and Orlando markets, and will also serve as a parcel fulfillment center for the entire southeastern United States.

Digital Strategies 104

Digital Strategies Retail Strategy Los Angeles 104

Perficient

FEBRUARY 25, 2021

Our story so far has explored the gap between what customers expect and what brands deliver. When CX responsibility is divvied up across functional areas, brand consistency is likely to suffer. Customers expect dependable, connected experiences from brands. Perficient: Digital Strategy Experts. Maybe not just yet.

Meeting 309

Meeting Customer Experience Branding Leadership 309

PYMNTS

FEBRUARY 25, 2016

The lingerie business is booming, thanks in part to Adore Me — a startup that has posted double- and triple-digit growth over the past few years and has shaken the lingerie industry to the core with its fast-fashion model, savvy digital strategies and inclusive “customer-first” mentality. Experts are starting to say yes.

Branding 100

Branding New York City Retail Online 100

PYMNTS

MAY 12, 2020

The digital shift, to paraphrase Gil Scott-Heron , will not be televised – but it will be measured. Retailers and direct-to-consumer (D2C) brands that are now seeing their eCommerce sales take flight would be remiss to ignore the data being generated by the digital shift and the potential marketing opportunities.

Retail 130

Retail How To Branding Strategy 130

The Financial Brand

JULY 12, 2020

The role of marketing has increased at financial institutions as consumer expectations increase and as digital strategies pay off. The post Financial Marketing Grows in Importance During COVID-19 Crisis appeared first on The Financial Brand.

Marketing 40

Marketing Digital Strategies Strategy Branding 40

Perficient

SEPTEMBER 26, 2022

We also know that a robust digital strategy and API development plan are required to be successful: Partnerships and experiences will be an extension of carrier brands, so they must be carefully cultivated. The digital experience requires real-time and frictionless interaction delivered by robust cloud and API programs.

Data 275

Data Conference Analytics Industry 275

Gonzobanker

OCTOBER 13, 2020

With megabanks spending billions on digital investments each year, regional and community bank executives understand they cannot compete on resources. Instead, these players are focusing on specific niches, brand strategies and community connections to differentiate themselves. Appoint Digital Ambassadors.

Strategy 158

Strategy Digital Banking Digital Strategies Mobile 158

PYMNTS

SEPTEMBER 3, 2019

CellPoint Mobile, which specializes in digital commerce and payment solutions for airlines and travel companies, today rebranded as CellPoint Digital with a new website and product offerings, the company said in a press release on Tuesday (Sept. We started out with a radical, mobile-first solution.

Mobile 129

Mobile Payments Branding User Experience 129

PYMNTS

FEBRUARY 28, 2019

Also, Farfetch will get a “Level 1” entry point on the JD app, giving the 300 million JD customers access to upwards of 1,000 luxury brands and boutiques. We are delighted to build on our relationship with JD.com, and bring to market an unrivaled solution for luxury brands to succeed in the Chinese market.

Branding 123

Branding Digital Strategies Strategy Operations 123

PYMNTS

OCTOBER 6, 2019

ModCloth offers exclusive indie and vintage-inspired women’s clothing, shoes, handbags and accessories for 18- to 35-year-old women, while Go Global Retail is a brand investment platform for strategic investors in the consumer sector. Go Global Retail announced its plans to acquire the assets of ModCloth from Walmart.

Retail 129

Retail Branding Strategy Digital Strategies 129

The Financial Brand

APRIL 2, 2023

This article Digital Marketing Is Still Falling Short, But How to Do Better Is Clear appeared first on The Financial Brand. And what must banks and credit unions do to finally show better results from their digital marketing efforts? What's the holdup? Our research offers some insight.

How To 34

How To Marketing Branding Digital Strategies 34

PYMNTS

JANUARY 20, 2021

On a conference call with analysts , P&G Vice Chairman, Chief Operating Officer and Chief Financial Officer Jon Moeller said the mid- to long-term impacts of the pandemic are accelerating top and bottom-line growth as the quality and relevance of its many brands resonates with consumers. “We Constructive Disruption.

Online 292

Online Report Strategy Trends 292

The Financial Brand

APRIL 2, 2023

This article Digital Marketing Maturity Still Lags in Spite of More Tools in the Toolbox appeared first on The Financial Brand. Regulatory compliance, legacy technology and lack of expertise prevent banks and credit unions from achieving maturity in their digital market efforts. What's the hold-up?

Tools 31

Tools Marketing Compliance Branding 31

PYMNTS

OCTOBER 7, 2019

These decisions are not taken lightly, but we believe they are necessary to set the brand and business up for long term success,” a spokeswoman said. In 2018, it bought Elloqui, a plus-size women’s fashion brand. The Wall Street Journal is reporting that a few dozen are being laid off in the company, which has about 600 employees.

Online 100

Online Retail Digital Strategies Branding 100

PYMNTS

MAY 22, 2018

In a press release , the company said it has named JJ Fleeman as president of Peapod Digital Labs and chief eCommerce officer. Peapod Digital Labs will power growth in digital and personalization capabilities for local brands of Ahold Delhaize USA and will serve as the innovation lab for the U.S.

Branding 100

Branding Innovation America Strategy 100

PYMNTS

JUNE 5, 2019

“Together, we are uniquely positioned to offer consumers in Russia and neighboring countries an innovative shopping experience by combining social platforms with commerce, as well as enabling regional brands and [small businesses (SMBs)] to sell their products locally and globally.”. Group ,” said Gevork Vermishyan, CEO of MegaFon.

Digital Strategies 122

Digital Strategies Groups Mobile Regional 122

Gonzobanker

MARCH 28, 2024

Fiserv has worked to consolidate multiple digital platforms, and after disappointments from previous aspirations of its Corillian, Retail Online Banking and Architect platforms, the company is now working to build credibility with its “Experience Digital” strategy.

Digital Banking 155

Digital Banking Customer Experience Strategy Exercises 155

Perficient

JULY 20, 2020

What are marketing personas versus UX personas? Marketing personas define broad audience demographics. Marketing personas pinpoint the demographics of who to target, their affinities, and one key message that might resonate. Marketing persona: “women, ages 35-50, married with kids, income over $60K”.

UX 332

UX Meeting Groups Data 332

PYMNTS

DECEMBER 15, 2017

Today, it’s also about telling a story and building an experience that makes customers want to shop with the brand again. Yet luxury brands have been slower than most other retailers to embrace digital innovation – for storytelling or for anything else. If they’re not there, they’re losing out to other brands who are.

Retail 129

Retail Branding Mobile Tools 129

PYMNTS

DECEMBER 5, 2019

Quick-service restaurants (QSRs) have heard the call for innovative digital ordering capabilities, with several major brands stepping up their investments in this area. The company will deploy delivery-focused kitchen management solutions from ConnectSmart to more than 900 locations in these two global markets.

Innovation 131

Innovation Houston Metro Mobile 131

Filene

DECEMBER 21, 2017

They are not just about measuring how many visitors you get, but about the performance of the content and how your visitors are interacting with your brand. They are in the market for a loan or want to open a checking account or apply for a credit card. Moreover, metrics will help you understand how users are behaving on your site.

Digital Strategies 28

Digital Strategies Strategy How To Branding 28

PYMNTS

MARCH 27, 2019

To present brands that allow them to stand out from retail competitors, merchants in the hospitality space are turning to innovations. Restaurant Brands International CEO Jose Cil told CNBC , “We thought the coffee subscription would be a good way to bring people in, raise some excitement at Burger King.” More than half — or 54.2

Innovation 130

Innovation Branding Retail Meeting 130

The Financial Brand

MARCH 31, 2021

Banking providers need to up their digital marketing game in a post-COVID world and recalibrate strategies in the ever-changing 'new normal.'. The post 10 Digital Marketing Tips for Banks & Credit Unions to Implement ASAP appeared first on The Financial Brand.

Marketing 33

Marketing Strategy Branding Marketing Strategies 33

Independent Banker

SEPTEMBER 1, 2021

Take Your Digital Strategy to the Next Level. Optimize your digital banking experience. Differentiate your brand in a highly competitive market. Account Advisor’s IQ Analytics dashboard alerts you to market trends and product-related issues. Exceed consumer expectations. Eye candy for analytics geeks.

Analytics 91

Analytics Digital Strategies Analysis Meeting 91

Social Assurance

JUNE 21, 2021

– Social Assurance, a software and marketing solutions leader in the financial services industry, has announced that Jaime Falkner, CFMP, has joined its team as their Client Growth Manager. After sitting in the seat of the bank marketing director, I find so much joy to be a strategic partner with those bank marketers.

Marketing 15

Marketing social media Community Branding 15

PYMNTS

JANUARY 11, 2021

Digitization was no longer simply a benefit, but a necessity — and according to Georgakopoulos, treasurers had an important seat at the leaders' table to guide the enterprise toward greater agility, expansion into new markets and customer segments, and an overall optimized financial strategy.

Payments 198

Payments Strategy Fintech Tools 198

PYMNTS

NOVEMBER 1, 2017

Mastercard came out ahead of Wall Street’s forecasts when its Q3 earnings report hit the wires before the markets opened yesterday – notching a beat on both earnings and revenue, with significant growth in transaction volume and global market share. Markets rewarded the good news with a 1.8 Earnings per share came in at $1.34

Cards 122

Cards Security Branding Florida 122

PYMNTS

MARCH 6, 2020

For example, say you’re in the market for a new car. Rizvi has retained a marketing company to focus on brand awareness and customer acquisition. “We We have a good digital strategy around social media, YouTube and a couple of other channels. They will accept 76 floats at $500.00

Hawaii 141

Hawaii social media Innovation Digital Strategies 141

PYMNTS

NOVEMBER 1, 2017

Mastercard came out ahead of Wall Street’s forecasts when its Q3 earnings report hit the wires before the markets opened yesterday – notching a beat on both earnings and revenue, with significant growth in transaction volume and global market share. Markets rewarded the good news with a 1.8 Earnings per share came in at $1.34

Retail 112

Retail Cards Security Branding 112