South State Correspondent

MARCH 23, 2022

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. In 2021, Nubank spent around 4% of revenue, according to their financials, in marketing which is materially below the 7% target for most banks. Brand Differentiation Step 1: Build an Employee-Centric Culture.

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PYMNTS

NOVEMBER 1, 2020

Inspire Brands will acquire Dunkin' Brands , the parent of Dunkin' and Baskin-Robbins , for $11.3 By joining Inspire, these brands will add complementary guest experiences and occasions to our current portfolio. Also, Dunkin' has been engaged in a significant shift to expand digital marketing since the summer.

Branding 171

Branding Operations Trends Industry 171

PYMNTS

OCTOBER 3, 2020

Brands have flocked to social media in an attempt to meet their consumers where they are and display a different side of themselves. Social media can be a terrific place to build bonds with one’s customers and show off a clever, avant-garde sense of humor – if a brand is good at it. And this week, Burger King was that brand.

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PYMNTS

SEPTEMBER 3, 2019

Capital Park Holdings has formed Prestige Value Brands, and has used it to acquire Joy Hand Dish Retail Brands from Procter & Gamble, according to a release by the company. These brands include Joy Hand Dish and Cream Suds. The newly formed company said it is going to focus on mid-market brands that bring value to customers.

Branding 108

Branding Capital Operations Innovation 108

PYMNTS

NOVEMBER 15, 2020

Mobile-first fiscal management solution Fiskl has joined up with Samsung Appstack to help keep small- to medium-sized businesses (SMBs) competitive through collaborations and project management, according to a press release. Joining up with bigger-name apps can be a boon for startups.

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PYMNTS

JUNE 25, 2020

It may have a faithful teen following, but the fast-growing video-sharing platform wants users to know it’s not just for antsy 14-year-olds, but also for adults in general and marketing specialists in particular. Brands are an important part of the TikTok experience,” Puris noted. A smaller number, 15 percent, are 35 and older.

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Marketing social media Video Case Study 207

PYMNTS

OCTOBER 28, 2020

“Plus casual is obviously a more challenged segment that's facing greater headwinds, but the Maggiano's team is doing a great job managing their cost structure and flow through,” CEO, President and Non-Independent Director Wyman T. Roberts noted that the brand is garnering high satisfaction ratings and formidable repeat business.

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Branding Marketing Dallas Texas 100

Perficient

SEPTEMBER 28, 2020

Integrated marketing campaigns can be challenging to execute, however, when they are done well, these synergies can lead to marketing success. Here’s Why digital marketing video series,?Brian Brian Weiss explains why and how integrated marketing campaigns can be superior to single-channel efforts. ? ? ?. Transcript.

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Marketing Video Examples Branding 309

PYMNTS

FEBRUARY 25, 2020

While the concept of a brand having a “voice” is not a terribly new idea, before this month it was more metaphorical and mostly a synonym for “style.” As of a few weeks ago, however, Amazon announced that Polly is now taking its offering up a level, and allowing brands the opportunity to customize text-to-speech voices for their Alexa skills.

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Branding Google National Study 161

PYMNTS

DECEMBER 14, 2020

has entered into a definitive deal to sell Cost Plus World Market to Kingswood Capital Management, while Authentic Brands is reportedly in discussions with Arcadia Group and Debenhams. Bed Bath & Beyond Strikes Deal To Sell Cost Plus World Market. Authentic Brands Could Buy Arcadia Group And Debenhams.

Branding 131

Branding Groups Retail New York 131

PYMNTS

MAY 27, 2020

A new category is starting to grow around this area of online reputation management, with Lexus one of the latest brand names to embrace it. The company announced yesterday (May 26) that it will partner with Widewail, an automotive reputation management and social media engagement solution.

Online 151

Online Management social media Branding 151

PYMNTS

JANUARY 14, 2019

PayPal appointed Allison Johnson , a marketing veteran with over two decades of experience in her field, as the company’s new executive VP and chief marketing officer (CMO) on Monday (Jan. Johnson brings a vast knowledge of marketing to her position. 14), according to a release by the company.

Marketing 168

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PYMNTS

OCTOBER 10, 2018

Today, she noted, things are quite good, as she is the rare internet celebrity who has turned a social brand into a bankable retail venture. Today, throwing digital marketing dollars at influencers seems like such a common and obvious move for a brand trying to tap into millennial consumers that it’s barely a news event at this point.

Branding 184

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PYMNTS

JANUARY 12, 2021

12) in unveiling the company’s new Loyalty Management product. Loyalty Management allows companies across industries to evolve their loyalty programs from transactional to human-centric by delivering personalized, relationship-building moments to each customer,” Schmaier said. Online Holiday Sales Topped $1 Trillion . On Tuesday (Jan.

Online 279

Online Management Retail Study 279

PYMNTS

JUNE 11, 2019

Citigroup is teaming up with Grab , the ride-hailing startup out of Singapore, to roll out co-branded credit cards. In May Citigroup launched a co-branded credit card with Paytm, the Indian digital payments company, and with Qantas a couple of years back.

Branding 145

Branding Cards Lending Report 145

PYMNTS

APRIL 22, 2019

To reach consumers on the hunt for offerings that are “clean and natural,” Target rolled out its Everspring household brand. Christina Hennington, a senior vice president and general merchandise manager at the retailer, said per the report that it had “taken over a year” to bring the household brand to fruition.

Branding 109

Branding Millennials Retail Report 109

PYMNTS

MAY 28, 2019

To reportedly build a licensing empire with the Sports Illustrated name, Authentic Brands Group LLC has agreed to buy the storied magazine from Meredith Corp. The move comes over a year after it was put on the block and Meredith will still manage its website and publish its print magazine, The Wall Street Journal reported.

Branding 122

Branding New York Report Groups 122

PYMNTS

DECEMBER 30, 2019

Luxury brands like Mercedes and Tiffany & Co. The restaurant’s deputy general manager, Eva Liu, said the restaurant was so busy that she couldn’t even get a table for her friends on both Christmas Eve and Christmas Day. The move seems to be working, as many restaurants have lengthy waiting lists, and are popular on social media.

Branding 131

Branding social media Trends Retail 131

PYMNTS

JANUARY 26, 2020

The software-driven platform Life House said the investment will support its growth into new markets and its drive for profitability by 2021. Among the fastest-growing hotel brands, Life House has over 800 beds and 25 hotels that are expected to be operational by early next year. .

Branding 130

Branding Software Operations Capital 130

PYMNTS

JULY 24, 2019

An Indonesian startup that provides consumer brands with omnichannel marketing and sales products, including cash-back rewards, has raised $3 million in a Series A-2 funding round, according to a report by TechCrunch. The funding round for Pomona was led by Vynn Capital.

Marketing 122

Marketing Branding Capital Software 122

PYMNTS

NOVEMBER 1, 2017

Walmart will no longer carry Danskin brand apparel products in its stores or on its website, according to New York Post reports from Tuesday (Oct. Danskin is a 135-year-old brand owned by parent company Iconix Brand Group and generating $15.5 The retailer will remove the products from its shelves in 15 months. . On Monday (Oct.

Branding 104

Branding New York Retail Capital 104

PYMNTS

JUNE 24, 2019

Luxury brands are increasingly using chat app WeChat in China to reach customers and sell big-ticket items, according to a report by TechCrunch. Brands like Bulgari, Cartier and Louis Vuitton are on the platform and connecting with millions of customers. Part of the appeal is that customers can create relationships with brands.

Branding 100

Branding social media Course Strategy 100

PYMNTS

JANUARY 27, 2020

Despite increased attendance and a spike in the fitness industry , some middle-market fitness gyms are struggling with debt, according to a report by Bloomberg. Luxury brands like Equinox Holdings Inc. The owner of Flywheel, Kennedy Lewis Investment Management, would bring about $50 million to the transaction.

Marketing 140

Marketing Branding Millennials Groups 140

PYMNTS

DECEMBER 30, 2019

Corporate profits are at all-time highs and the markets are mad bullish. At least those flames are casting light on flawed, outdated (even paper-based) expense management practices, as reported in the latest PYMNTS Workforce Spend Playbook. It’s not as if corporate travel managers don’t get it. Paper Receipts?

Management 130

Management Policies Cards Software 130

PYMNTS

DECEMBER 26, 2019

Businesses of all sizes are slowly phasing manual expense tools out of spend management strategies. The latest Workforce Spend Playbook analyzes how expense management tools are shifting to provide quicker and more convenient services to small and medium-sized businesses (SMBs) in all markets. The L atest Workforce Spend News.

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Management Cards Tools Software 132

PYMNTS

DECEMBER 22, 2020

The automotive market continues to fire on all cylinders despite the pandemic as online and offline sales have either remained flat or trending up for Q3. It also announced that it will increase its ad spend during the fourth quarter with its branding campaign that will be driven by heavier broadcasting.

Marketing 165

Marketing Online Trends Branding 165

PYMNTS

APRIL 30, 2019

Shopify and Snap have formed a partnership that will allow Shopify merchants to buy and manage Snapchat Story ad campaigns on Shopify’s platform. “Last year, we launched a new section dedicated to helping merchants with marketing, right alongside store, inventory and sales management.

Marketing 109

Marketing Branding Google Management 109

PYMNTS

SEPTEMBER 21, 2020

Some have transitioned to using platforms that can aggregate and manage local content and advertising across locations and external sites in one platform, but few have been successful, despite 79% of multi-location marketers believe customers are more inclined to engage with brands that establish a personal connection with them.”.

Retail 169

Retail social media Marketing Branding 169

Bank Innovation

DECEMBER 28, 2017

These posts are representative of our blog’s mission to be the go-to resource for marketing information and best practices for both clients and prospects. 7 B2B Marketing Trends to Watch in 2018. As we approach the end of 2017, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. Unsubscribe.

Marketing 268

Marketing Leadership Trends Branding 268

The Financial Brand

APRIL 16, 2024

This article How to Fight for Your Bank’s Marketing Budget Today … and All Year appeared first on The Financial Brand. Here are 6 strategies proactive financial marketers can use to parry the budget ax — and 5 responses to common management objections to maintaining marketing spend.

How To 30

How To Marketing Branding Strategy 30

PYMNTS

APRIL 22, 2020

percent for some brands as dealerships were shut down due to concerns over the personal contact inherent in the auto sales process. Because, post-coronavirus, automotive marketing within the auto industry will most likely change in the following three ways: First, there will be an acceleration of the shift to digital shopping and purchasing.

Marketing 195

Marketing Online Video Industry 195

PYMNTS

JUNE 17, 2020

To provide small companies with accounts payable (AP) automation, Medius is bringing its MediusGo invoice automation product to the American market. Introducing MediusGo to the US market marks another important milestone on the Medius growth journey,” Medius Chief Executive Per Åkerberg said in the announcement. “I

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US Marketing Resources Management 130

Bank Innovation

SEPTEMBER 21, 2016

A new report released today by Roubini ThoughtLab holds quite a few insights about the future of wealth management, the future of fintech, and the future of technology, most notably the conclusion that financial institutions with strong brand awareness will be the last ones standing by 2021–not fintechs.

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Branding Fintech Management Technology 150

PYMNTS

APRIL 28, 2020

The indirect spend management company also rebranded its products and technology platform to better show its capabilities throughout sourcing, procurement, spend analytics and data enrichment, according to an announcement.

Data 136

Data Management User Experience Maine 136

Jeff For Banks

JUNE 25, 2014

Lance Kessler introduced a new subject to the ABA School of Bank Marketing Management (SBMM) this week. Marketing Leadership. A few months ago, he asked me and two other marketing experts to be on a panel for the class. I rejected the moniker "marketing expert". Key takeaways for marketing leadership: 1.

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Leadership Marketing Management social media 138

Perficient

JANUARY 5, 2021

Perficient’s AVPs represent a cross-section of the firm’s end-to-end digital consulting portfolio, and will provide leadership and strategy for areas including management consulting, cloud platform solutions and integration technologies, custom software development and mobile solutions, and optimized global delivery capabilities.

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Leadership Denver Charlotte Ohio 531

BankBazaar

APRIL 11, 2023

National, March 30, 2023: BankBazaar.com , India’s leading fintech co-branded Credit Card platform and online provider of free Credit Scores, closed FY23 with net revenue of ₹160 crore. There is a tremendous opportunity for profitable and sustainable digital businesses to capture market share.”

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Branding Capital Cards Fintech 78