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Brand Differentiation – How One Bank Is Producing 132% Profit Growth

South State Correspondent

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. Brand Differentiation Step 1: Build an Employee-Centric Culture. It would do that by using technology, design, and data science to provide a customer experience that would generate its publicity.

Branding 221
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Data Democratization in Financial Services (Part 1 of 4)

Perficient

In my 30-plus years of leading and supporting data programs for major financial brands, data democratization has gone from wish lists to a must-have. Over the next few blog posts, I will discuss the concept of data democratization and why it’s critical for financial institutions, from banks to insurance companies, to embrace it.

Data 294
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Real-Time Data Strategy: Three Steps to Start Investing

Perficient

Real-time data strategy is on every organization’s roadmap. In the past year, I have spoken to many organizations planning “real-time” data systems. The Graspers: Know they need “real-time data” for personalization, but are unable to explain or understand the “why.”

Strategy 322
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InsureTech Connect 2022 Recap: Key Themes Include Data, Personalization, and Embedded Insurance

Perficient

Roaming the convention floor, I found several exciting paths the industry is headed down and how it aligns with our view of digital modernization: Data is everywhere. Data and analytics remain key investment areas for insurance operations. Breakout sessions on the topic and embedded platform technologies abound.

Data 275
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How Brands Can Avoid Direct-To-Consumer Pitfalls

PYMNTS

Chief Operating Officer Ro Bhatia told PYMNTS in a recent conversation. Brands looking to sell directly to end users need a vision for what their omnicommerce experience should be, and a plan for how they’re going to deliver something to complement their existing business instead of merely complicating it. He also noted that sticky.io

Branding 215
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Paytronix CEO: Why Restaurants Want To Operate Their Own Ghost Kitchens

PYMNTS

billion deal hours later to merge Grubhub into its growing global brand. But Robbins added that ghost kitchens were an early solution for closing the gap because of their lower operational costs. Cheese has created its own ghost-kitchen brand, known as Pasqually’s Pizza. percent per day, Robbins said.

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Agency, Interrupted: Insourcing, Digital Consultancies, and How to Work With Agencies

Perficient

Digital agencies merged decades-old creative and marketing experience with emerging user experience and interactive technology expertise to accelerate the dot com boom and give countless brick and mortar companies their digital start. But, as brands commoditize digital offerings, creative is not enough. Data + Marketing.

How To 508