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How Brands Can Avoid Direct-To-Consumer Pitfalls

PYMNTS

Chief Operating Officer Ro Bhatia told PYMNTS in a recent conversation. Brands looking to sell directly to end users need a vision for what their omnicommerce experience should be, and a plan for how they’re going to deliver something to complement their existing business instead of merely complicating it. He also noted that sticky.io

Branding 215
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Brand Differentiation – How One Bank Is Producing 132% Profit Growth

South State Correspondent

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. Brand Differentiation Step 1: Build an Employee-Centric Culture. It would do that by using technology, design, and data science to provide a customer experience that would generate its publicity.

Branding 221
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Perficient Interviewed for Forrester: The Future Of Insurance

Perficient

With new risks, shifting market dynamics, and the unstoppable march of technology, the insurance industry finds itself at a crossroads. A robust digital strategy and API development plan are imperative for success : Partnerships and experiences serve as extensions of carrier brands, necessitating careful cultivation.

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Project Verte Launches Blockchain Marketplace For DTC Brands

PYMNTS

Project Verte has launched the MyVerte blockchain -based marketplace for direct-to-consumer brands. According to a press release , MyVerte will launch with over 100 brands, including new brands like Foreo, Temporary Forevers and La Luna Rose. The platform will also highlight new brands on a weekly basis.

Branding 115
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Retail Pulse: Chef’d Halts Operations; Gymboree Updates Brand

PYMNTS

The situation seemed to recently come to a head, as the company told employees that it was shuttering its operations. And, while the struggles of Chef’d shine a light onto the difficulty of operating in the meal kit industry, some observers think there is a successful recipe for the meal kit business.

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Rho Technologies Raises $15 Million For AP Integration

PYMNTS

Rho Technologies , the FinTech behind Rho Business Banking, has raised $15 million in a Series A round, according to a press release.

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Life House Tech-Focused Hotel Brand Closes $30M Fundraise

PYMNTS

Among the fastest-growing hotel brands, Life House has over 800 beds and 25 hotels that are expected to be operational by early next year. . According to the company, its platform is producing revenue increases topping 40 percent while lowering expenses for operations 45 percent.

Branding 130