PYMNTS

MAY 26, 2017

Millennials are never, ever going to buy homes. Why millennials are never going to buy homes is more of a jump ball. According to the National Federation of Retailers, 81 percent of millennials report at least aspiring to homeowners as hip, even if they aren’t there yet.

Millennials 109

Millennials Marketing Data Taxes 109

PYMNTS

APRIL 7, 2020

market for retail credit was largely occupied by store-branded cards and revolving credit accounts. But as millennials’ and Gen Z consumers’ enthusiasm for store cards has cooled, a host of startups have stepped into the market to offer installment financing at the point of sale (POS) as an alternative product. “We’re

Marketing 138

Marketing Branding Millennials Retail 138

PYMNTS

FEBRUARY 8, 2019

When the brand is a well-known luxury provider like Dolce Gabbana, it can charge whatever it wants for a T-shirt, since the customer is arguably not purchasing the shirt so much as the cache of the logo on it. And Raf noted, for the founders, it was important that their brand felt good to wear in ways that went beyond the physical.

Branding 124

Branding Los Angeles Community Millennials 124

PYMNTS

MAY 6, 2017

It’s been chronicled in these virtual pages that millennials are the driving force behind change – change in how payments are done, how banking is banked, how social media influences commerce (or doesn’t) and how shopping may become a hybrid of high touch across the digital and physical realms. Now that seems to be true even in fashion.

Millennials 101

Millennials Branding social media Operations 101

PYMNTS

NOVEMBER 1, 2016

This is also the case for the drinking habits of millennials vs. baby boomers. According to PYMNTS research, millennials of drinking age drank 42 percent of the wine that was drunk in 2015, with the average millennial downing just over three glasses in a sitting. Either way, millennials want their beverages to speak to them.

Millennials 100

Millennials Trends Survey Course 100

South State Correspondent

JANUARY 10, 2024

The Better Way to Calculate Value: Customers and Product If you lower deposit rates in this market, you will likely lose customers to competition that may be paying 5% or greater. If you know the cumulative lifetime value of each customer and each product, you are on the precipice of having one of the most profitable banks in the market.

Management 195

Management Examples Marketing Millennials 195

PYMNTS

JUNE 5, 2018

However, for SSENSE (pronounced essence), at its first retail location, the Canadian eCommerce brand turned physical retailer has opted for a slightly different flavor. That approach has followed the brand into its physical hub in Montreal, where buyers are likely to see streetwear-brands like A-COLD-WALL* alongside Givenchy wear.

Branding 116

Branding Millennials Retail Online 116

PYMNTS

JUNE 14, 2019

The offering itself is somewhat familiar to apparel market watchers who have watched the evolution of the rental clothing box industry over the last half-decade. What customers have been showing interest in, he noted, are subscription and sharing economy business models — among all our brand’s demographics.

Marketing 116

Marketing Branding Retail Millennials 116

PYMNTS

JANUARY 27, 2020

Soft drinks can be plenty refreshing, but they come packed with all kinds of artificial flavors, coloring and, of course, sugar. I’ve always been in trading and markets, and I have always been a trend follower,” O’Grady said. It can now be found in 1,500 retail locations nationwide and counting.

Louisville 131

Louisville Marketing National Millennials 131

PYMNTS

AUGUST 28, 2019

Forget millennials – well, at least for a moment. To reach consumers on the hunt for offerings that are “clean and natural,” the retail chain rolled out its Everspring household brand. The items are sold in small quantities to catch the interest of Generation Z and millennial consumers who aren’t interested in buying in bulk.

Retail 148

Retail Trends Millennials Survey 148

PYMNTS

DECEMBER 26, 2018

The firm chose a Kenyan brand, Huddah Cosmetics , as the first social commerce merchant on its Mula service to roll out the platform. According to Cellulant, Huddah Cosmetics was an interesting brand to launch for the platform. In addition, the company said that her brand is well-known and capable of generating buzz.

social media 180

social media Payments Millennials Regional 180

PYMNTS

JANUARY 31, 2018

Detractors can slow progress, of course, but stopping or reversing the trend seems unlikely. Which means the team at Eaze is ready to innovate for the next phase of the market: when cannabis becomes just like any other consumer good. We’re investing the money now in what’s clearly going to be a very big market.”.

Marketing 110

Marketing California Millennials Branding 110

PYMNTS

DECEMBER 30, 2020

This year will not only go down in history as “the year of the pandemic,” but for consumer packaged goods brands, it will also be known as “the year of direct to consumer.”. 1 reason cited involves loyalty to well-known brands. This suggests that D2C does well in areas where consumers have strong brand preferences.

Branding 257

Branding Millennials Retail social media 257

PYMNTS

JUNE 18, 2018

Summer means all kinds of things: trips to the beach, visits to national parks, road trips and, of course, Disneyland — the classic. Of course, with all the mobile fun in the sun, it is always worth it to keep an eye out for the hackers in the shadows , who sadly do not go on vacation for summer.

Mobile 100

Mobile Millennials Course National 100

PYMNTS

DECEMBER 13, 2019

It’s a world that has sprung up around the spending power and tastes of millennials and Gen Zers, and it’s getting hard to keep track of all the available options. According to one Mastercard study , about one-third of millennials and Gen Zers would let a bot plan their next trip in an automated fashion using data from their travel history.

Fraud 130

Fraud Millennials Comparison Online 130

PYMNTS

AUGUST 3, 2018

Millennials, on average, are less brand-loyal than their parents or older siblings. They tend to like quality, have a strong preference for shopping online and enjoy a good bargain – but when it comes to buying from a specific brand? Not so much. They are packaged to limit waste and labeled for maximum transparency.

Branding 103

Branding Millennials Taxes Seattle 103

PYMNTS

JANUARY 10, 2018

When Gap bought Athleta in 2008 for $150 million, the move didn’t cause much of a stir — beyond being considered a hedge play by the retailer against the exploding popularity of Canadian athleisure brand lululemon , which debuted its initial public offering (IPO) in 2007. We’re not like, ‘Oh, it’s all about millennials.’

Millennials 105

Millennials Branding Retail Marketing Strategies 105

PYMNTS

APRIL 14, 2016

How long should it take a brand to get its message across in a video advertisement? Of course, in the digital world, the concept of “a lot of time” is relative. A predominant finding of the IAB study is that when it comes to mobile advertising (on both smartphones and tablets) for millennials, shorter is better.

Video 100

Video Millennials Study Mobile 100

PYMNTS

SEPTEMBER 19, 2018

Model and social media celebrity Chrissy Teigen is, in many ways, the perfect brand partner for Target, as evidenced by her recent review of her new kitchen and cookware lines. Unlike her competitor for the title of Generations X’s Martha Stewart, Gwyneth Paltrow, Teigen has built a brand around being accessibly aspirational.

Millennials 138

Millennials Montana social media Branding 138

PYMNTS

OCTOBER 5, 2018

The brand largely focuses on (and sells to) younger shoppers — particularly millennials and Gen Z. The site in total offers 500 brands for consumers to choose from, of which only 19 are its own label (a little over 4 percent). million unique visitors come to shop its wares each month — and make a move on the public markets.

social media 135

social media Branding Course United States 135

PYMNTS

MARCH 11, 2016

The use of humor was, of course, nothing new, but rather than featuring a protagonist similar in age to the targeted consumer group of the product — young adult males — the titular hero was a man well into his 60s, with the TV spots doling out his fictional (and patently absurd) exploits that occurred over a lifetime.

Millennials 100

Millennials Branding Course Marketing 100

PYMNTS

JUNE 19, 2020

The e-commerce industry as a whole got a bit shell-shocked in the first few weeks of March in the wake of COVID-19, with marketers dialing back ad spend,” says Paul H. It’s never been a better time to be a retail app marketer.”. The growth for mCommerce of course depends on global smartphone ownership and mobile internet access.

Meeting 175

Meeting Mobile Retail Maine 175

PYMNTS

MAY 2, 2018

Millennials love to share. They are proportionally comfortable using gig economy services that provide these things, with about a third of millennials working some sort of gig position themselves. and Canada, with 250 trusted partners (independent contractors and mom-and-pop stores) providing gear in those markets.

Millennials 144

Millennials Training Miami Leadership 144

PYMNTS

JULY 23, 2018

The company decided to create the team after research showed that many consumers in the local market would not want to assemble furniture on their own, The Wall Street Journal reported. Beyond assembly services, the new location will also stock products that are geared toward the preferences of the local market.

San Francisco 100

San Francisco New York City Millennials New York 100

PYMNTS

SEPTEMBER 19, 2019

That popularity made the market appealing to STEM-inspired children’s toy and media brand GoldieBlox , and to JOANN (formerly JOANN Fabrics) — but also daunting. Clearly there is a hunger in the market for these kinds of products, Rob Will, SVP eCommerce, GMM Craft at JOANN noted in an interview.

Millennials 116

Millennials Branding Marketing Resources 116

PYMNTS

JANUARY 27, 2020

In fact, interest in such games “has soared in the past year, with some companies aggressively targeting collectors from more established markets,” according to the report. No doubt millennials will be blamed for some of this, as they have been scapegoated for the decline of diamonds and certain fast-casual restaurant chains.

Video 226

Video Trends New York Report 226

PYMNTS

SEPTEMBER 12, 2018

A lifestyle brand for millennial buyers with an eye for design – but perhaps not the pocketbook for designer prices – the watch and accessories startup MVMT started on its path in 2013. After doing some research on suppliers, the duo found quite a staggering gap between wholesale and retail prices in watch brands.

social media 101

social media Branding Millennials Groups 101

PYMNTS

DECEMBER 9, 2019

The goal is not to wholly replace credit but to find methods that connect with credit- or debt-shy consumers during the holidays, noted Nick Kaplan, president of fashion brand Fashion To Figure. Fashion To Figure caters to the $21 billion plus size women’s clothing market. Cutting through the holiday buzz .

Millennials 131

Millennials Branding Retail Payments 131

PYMNTS

APRIL 23, 2019

One might argue that the shifts have been better or for worse (when was the last time one could separate a millennial from their iPhone for a decent conversation?), Apple gets its shine from the fact that, per BV, it “makes innovation accessible, and uses its brand to viscerally connect with its consumers and establish a new normal.

Apple 200

Apple Cards Payments Course 200

PYMNTS

FEBRUARY 25, 2020

The highest interest is among “bridge millennials” whose card spend averages $40,000 annually. They are the world’s most sought-after banking customers, aside from the wealthy of course. A lot of banking customers are going to switch brands this year, and services like mobile cards will be decisive for them.

Mobile 153

Mobile Cards social media Survey 153

PYMNTS

JANUARY 8, 2019

By 2016, Chime was in the market with the full suite of features that digital banks offer today. As a pure-play digital bank, Chime offers as its primary product an entirely mobile/digital banking application that gives customers access to a network-branded debit card and a savings account. ”

Digital Banking 160

Digital Banking Tools Cards Millennials 160

PYMNTS

MAY 29, 2018

If one were trying to come up with the most millennial-sounding product imaginable, it would be hard to do much better than an artisanal marshmallow. And, for the brand’s increasingly avid fans attest, the artisanal marshmallow is not a joke: It is an innovation the world was waiting for but did expect.

Millennials 101

Millennials Chicago Branding Study 101

PYMNTS

APRIL 19, 2016

” Retailers have come to recognize the incredible marketing opportunity presented by the multi-weekend music festival in Southern California. Todd Smith, president and CMO at Sonic, told MarketWatch that this campaign comes from the company’s long experience with the millennial demographic. Is it though?

social media 100

social media Millennials San Francisco California 100

PYMNTS

NOVEMBER 11, 2016

We finally have a definitive answer to the mysterious, canary-yellow marketing campaign Snapchat launched earlier this year. But there was no clear branding on any of them unless you were in on the reference. It’s not just millennials and post-millennials using a free service any longer. And just what are Spectacles?

Millennials 143

Millennials Video Retail Regional 143

PYMNTS

MAY 25, 2018

Following the quarterly check-in with parent firm L Brands , which also owns Bath & Body Works and the youth-oriented PINK lingerie brand, the reviews have not been kind. L Brands slashed its earnings estimates by 8 percent. For fiscal 2018, L Brands now expects earnings per share to fall within a range of $2.70

Branding 108

Branding Retail Cards Online 108

PYMNTS

SEPTEMBER 17, 2019

According to the 2019 edition of the PYMNTS How We Will Pay Study , the average consumer does about 12 activities over the course of a day, and makes a purchase during about four of them. For younger consumers – bridge millennials in particular – the effect is even more strongly pronounced.

Course 147

Course Branding Data Retail 147

PYMNTS

APRIL 8, 2020

Remote workout brands like Bowflex and Peloton were well-positioned for COVID-19’s social distancing order from the get-go, with preexisting menus of live-streaming classes and, of course, their eponymous home gym hardware. “The costs involved in these investments is enough to stop such plans in their tracks, however.”.

Exercises 173

Exercises Payments Millennials Retail 173