PYMNTS

JULY 17, 2020

One of the more notable subscription success stories to emerge out of the pandemic is Peloton , the fitness brand known for its connected exercise bikes and, more recently, its subscription class offerings. The company saw revenues grow by 66 percent in the fiscal third quarter to $524.6 million, fueled by a surge in new subscribers.

Course 141

Course Marketing Survey Millennials 141

Perficient

FEBRUARY 18, 2021

The answer is yes, of course there are. I presented on this topic, along with my colleague Scott Albahary – Chief Strategist for Financial Services here at Perficient and Jim Marous – Co-Publisher of The Financial Brand , to approximately 500 financial services industry folks. Perficient: Digital Strategy Experts.

Digital Strategies 383

Digital Strategies Strategy Industry Case Study 383

PYMNTS

MAY 6, 2017

It’s been chronicled in these virtual pages that millennials are the driving force behind change – change in how payments are done, how banking is banked, how social media influences commerce (or doesn’t) and how shopping may become a hybrid of high touch across the digital and physical realms. Now that seems to be true even in fashion.

Millennials 101

Millennials Branding social media Operations 101

PYMNTS

MAY 26, 2017

Millennials are never, ever going to buy homes. Why millennials are never going to buy homes is more of a jump ball. According to the National Federation of Retailers, 81 percent of millennials report at least aspiring to homeowners as hip, even if they aren’t there yet.

Millennials 109

Millennials Marketing Taxes Data 109

PYMNTS

FEBRUARY 8, 2019

When the brand is a well-known luxury provider like Dolce Gabbana, it can charge whatever it wants for a T-shirt, since the customer is arguably not purchasing the shirt so much as the cache of the logo on it. The hoodies feature the brand’s unique hand stitching — which according to Madhappy means that no two hoodies are ever exactly alike.

Branding 124

Branding Los Angeles Community Millennials 124

PYMNTS

NOVEMBER 1, 2016

This is also the case for the drinking habits of millennials vs. baby boomers. According to PYMNTS research, millennials of drinking age drank 42 percent of the wine that was drunk in 2015, with the average millennial downing just over three glasses in a sitting. Either way, millennials want their beverages to speak to them.

Millennials 100

Millennials Trends Survey Course 100

PYMNTS

JUNE 5, 2018

However, for SSENSE (pronounced essence), at its first retail location, the Canadian eCommerce brand turned physical retailer has opted for a slightly different flavor. That approach has followed the brand into its physical hub in Montreal, where buyers are likely to see streetwear-brands like A-COLD-WALL* alongside Givenchy wear.

Branding 116

Branding Millennials Retail Online 116

PYMNTS

DECEMBER 26, 2018

The firm chose a Kenyan brand, Huddah Cosmetics , as the first social commerce merchant on its Mula service to roll out the platform. According to Cellulant, Huddah Cosmetics was an interesting brand to launch for the platform. In addition, the company said that her brand is well-known and capable of generating buzz.

social media 180

social media Payments Millennials Regional 180

PYMNTS

AUGUST 28, 2019

Forget millennials – well, at least for a moment. To reach consumers on the hunt for offerings that are “clean and natural,” the retail chain rolled out its Everspring household brand. The items are sold in small quantities to catch the interest of Generation Z and millennial consumers who aren’t interested in buying in bulk.

Retail 148

Retail Trends Millennials Survey 148

PYMNTS

DECEMBER 30, 2020

This year will not only go down in history as “the year of the pandemic,” but for consumer packaged goods brands, it will also be known as “the year of direct to consumer.”. 1 reason cited involves loyalty to well-known brands. This suggests that D2C does well in areas where consumers have strong brand preferences.

Branding 257

Branding Millennials Retail social media 257

PYMNTS

SEPTEMBER 16, 2019

In the payments ecosystem, we need look no further than the bridge millennial for how the connected purchasing experience will evolve over the next decade. Bridge millennials own slightly more devices than the average consumer in our study: six devices compared to the roughly five that most consumers own. This group of 60 million U.S.

Millennials 222

Millennials Study Course Trends 222

PYMNTS

JUNE 18, 2018

Summer means all kinds of things: trips to the beach, visits to national parks, road trips and, of course, Disneyland — the classic. Of course, with all the mobile fun in the sun, it is always worth it to keep an eye out for the hackers in the shadows , who sadly do not go on vacation for summer.

Mobile 100

Mobile Millennials Course National 100

PYMNTS

DECEMBER 13, 2019

It’s a world that has sprung up around the spending power and tastes of millennials and Gen Zers, and it’s getting hard to keep track of all the available options. According to one Mastercard study , about one-third of millennials and Gen Zers would let a bot plan their next trip in an automated fashion using data from their travel history.

Fraud 130

Fraud Millennials Comparison Online 130

PYMNTS

JANUARY 22, 2020

The webinar featured Karen Webster from PYMNTS and Amy Parsons, senior vice president of global acceptance at Discover Financial Services and its payments brand, Discover Global Network. Of course, that also means, as Parsons pointed out, that when such consumers are ready to buy something, they are ready to buy it, no matter where they are.

Retail 137

Retail Millennials New York City social media 137

South State Correspondent

JANUARY 10, 2024

Long-term fixed-rate loans, for example, often (and should) have prepayment provisions, so a customer that takes a ten or 15-year loan out not only usually doubles their expected life with the bank because of the product but also sends the signal that they believe in the bank’s brand and will stay with them well into the future.

Management 195

Management Examples Marketing Millennials 195

PYMNTS

APRIL 14, 2016

How long should it take a brand to get its message across in a video advertisement? Of course, in the digital world, the concept of “a lot of time” is relative. A predominant finding of the IAB study is that when it comes to mobile advertising (on both smartphones and tablets) for millennials, shorter is better.

Video 100

Video Millennials Study Mobile 100

PYMNTS

FEBRUARY 6, 2020

What brand doesn’t want to sit next to Beyonce or Kim at a fashion show? “I I see a couple of reasons why so many retailers have such a focus on fashion, and I do think that the primary reason is, of course, that’s where so many of our consumers show where they spend their disposable income,” Sykes said. “But

Retail 142

Retail New York Branding Millennials 142

PYMNTS

AUGUST 3, 2018

Millennials, on average, are less brand-loyal than their parents or older siblings. They tend to like quality, have a strong preference for shopping online and enjoy a good bargain – but when it comes to buying from a specific brand? Not so much. They are packaged to limit waste and labeled for maximum transparency.

Branding 103

Branding Millennials Taxes Seattle 103

PYMNTS

DECEMBER 4, 2018

As depicted over the summer in our Innovation Readiness Playbook , FIs are focusing efforts across digital wallets, P2P payments and, of course, loyalty programs. The Millennials Cometh. We are talking here, of course, about millennials. Webster noted that along with technology, the demographics picture is shifting a bit.

Payments 191

Payments Millennials Cards Course 191

PYMNTS

JANUARY 10, 2018

When Gap bought Athleta in 2008 for $150 million, the move didn’t cause much of a stir — beyond being considered a hedge play by the retailer against the exploding popularity of Canadian athleisure brand lululemon , which debuted its initial public offering (IPO) in 2007. We’re not like, ‘Oh, it’s all about millennials.’

Millennials 105

Millennials Branding Retail Marketing Strategies 105

PYMNTS

MAY 24, 2019

Our customer wants something different,” explains Mullett of the company’s millennial audience. She wants something that that feels branded, that feels special – that evokes joy.”. They are also a form of branding for the company – and an effective one at that. Because the problem with fitness in the U.S.

Exercises 139

Exercises Video Millennials Branding 139

PYMNTS

OCTOBER 15, 2020

Extend also announced on Thursday new partnerships with Peloton, iRobot, Harman/JBL, Advance Auto Parts and other brands to offer their customers extended warranties. It's the Autumn season and golf courses are closing soon. That’s a big change for an industry that Levin said hadn’t changed much in a half-century.

Online 334

Online Exercises Retail Capital 334

PYMNTS

APRIL 7, 2020

market for retail credit was largely occupied by store-branded cards and revolving credit accounts. But as millennials’ and Gen Z consumers’ enthusiasm for store cards has cooled, a host of startups have stepped into the market to offer installment financing at the point of sale (POS) as an alternative product. . —

Marketing 138

Marketing Branding Millennials Retail 138

PYMNTS

DECEMBER 20, 2019

The customer would then pay off the purchase over the course of a few weeks or months until the full purchase price had been paid. but after almost 50 years, it began to fade out in the 80s, disrupted by the emergence of store-branded credit cards. After its birth in the 1930s, layaway had a long run in the U.S.,

Millennials 137

Millennials Retail Tools Branding 137

PYMNTS

NOVEMBER 2, 2020

consumer seems happy to test the waters — and none more so than the coveted bridge millennials. According to PYMNTS survey data, nearly three times as many bridge millennials are Amazon Prime members as Walmart+ members. But three in 10 bridge millennials already report having both, just a month in. Those are the 47 million U.S.

Millennials 246

Millennials Retail Online Report 246

PYMNTS

MARCH 11, 2016

The use of humor was, of course, nothing new, but rather than featuring a protagonist similar in age to the targeted consumer group of the product — young adult males — the titular hero was a man well into his 60s, with the TV spots doling out his fictional (and patently absurd) exploits that occurred over a lifetime.

Millennials 100

Millennials Branding Course Marketing 100

PYMNTS

DECEMBER 9, 2019

The goal is not to wholly replace credit but to find methods that connect with credit- or debt-shy consumers during the holidays, noted Nick Kaplan, president of fashion brand Fashion To Figure. Fashion to Figure has not completely let go of credit, of course. Such connections could include buy now pay later (BNPL) solutions.

Millennials 131

Millennials Branding Retail Payments 131

PYMNTS

SEPTEMBER 19, 2018

Model and social media celebrity Chrissy Teigen is, in many ways, the perfect brand partner for Target, as evidenced by her recent review of her new kitchen and cookware lines. Unlike her competitor for the title of Generations X’s Martha Stewart, Gwyneth Paltrow, Teigen has built a brand around being accessibly aspirational.

Millennials 138

Millennials Montana social media Branding 138

PYMNTS

JANUARY 9, 2020

Attendees will learn that younger generations – Generation Zers and millennials among them, who wield significant (and growing) spending power – care more about payment flexibility (and options) than merchants might realize. In the webinar scheduled for Jan.

Payments 151

Payments Case Study User Experience Millennials 151

PYMNTS

SEPTEMBER 12, 2018

A lifestyle brand for millennial buyers with an eye for design – but perhaps not the pocketbook for designer prices – the watch and accessories startup MVMT started on its path in 2013. After doing some research on suppliers, the duo found quite a staggering gap between wholesale and retail prices in watch brands.

social media 101

social media Branding Millennials Groups 101

PYMNTS

OCTOBER 5, 2018

The brand largely focuses on (and sells to) younger shoppers — particularly millennials and Gen Z. The site in total offers 500 brands for consumers to choose from, of which only 19 are its own label (a little over 4 percent). the site added over 1,000 new styles each week in 2017, from emerging, established and owned brands.

social media 135

social media Branding Course United States 135

PYMNTS

OCTOBER 8, 2020

The pandemic has of course accelerated concerns over touchscreens. Outdoor and hiking brand Merrell thinks it can solve the problem. Where many brands try to make everything for everyone, Merrell identified one of many moments in the customers life where they could be useful and built an experience for it.”. Bad trail maps.

Google 161

Google Branding Millennials Technology 161

PYMNTS

FEBRUARY 21, 2020

“We are excited by the crossover of both our existing NYC customers and an international audience that may not have the exposure to the brands that we currently showcase.”. The ultra-high-end spa launched a new retail brand last week called Sway. It is unashamedly aimed at millennials. Then there’s Spavia.

Retail 141

Retail Miami Millennials social media 141

PYMNTS

MAY 2, 2018

Millennials love to share. They are proportionally comfortable using gig economy services that provide these things, with about a third of millennials working some sort of gig position themselves. Match.com is one of the only brands of its era that still exists.

Millennials 144

Millennials Training Miami Leadership 144

PYMNTS

MAY 22, 2018

This challenge is seen across the spectrum of consumers, but it’s most acutely noticeable among older or bridge millennials — consumers between the ages of 30 and 40 who are buying houses, having children and beginning to settle into their roles as the drivers of commerce in the U.S. So, what’s a brand to do?

Millennials 109

Millennials Branding Retail Online 109

PYMNTS

MAY 29, 2018

If one were trying to come up with the most millennial-sounding product imaginable, it would be hard to do much better than an artisanal marshmallow. And, for the brand’s increasingly avid fans attest, the artisanal marshmallow is not a joke: It is an innovation the world was waiting for but did expect.

Millennials 101

Millennials Chicago Branding Study 101

PYMNTS

FEBRUARY 25, 2020

The highest interest is among “bridge millennials” whose card spend averages $40,000 annually. They are the world’s most sought-after banking customers, aside from the wealthy of course. A lot of banking customers are going to switch brands this year, and services like mobile cards will be decisive for them.

Mobile 153

Mobile Cards social media Survey 153