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Deep Dive: Charting The Course Of An Evolving Subscription Market

PYMNTS

This brings new urgency to challenges that have long faced subscription providers in a crowded and competitive market, including onboarding, conversion hurdles and the need to offer flexible and customizable plans and pricing options, particularly for users considering ending their subscriptions. The Pandemic Effect.

Course 141
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The Rapid Rise of Mobile Marketing Trends in Millennial Consumers

Bank Innovation

The face of banking and financial education has changed how we market in the course of a few short years. Digital media usage has nearly tripled since 2010, with the prevalence of smartphones responsible for more than 90% of this growth. Smartphones have become the device of choice for well over half of digital media […].

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Reynolds CEO: Recreating Grocery’s Home Goods Aisle For The Millennial

PYMNTS

It is difficult to ask for market penetration much better than 90 percent. However, he noted, that doesn’t mean Reynolds can kick back, rest and feel confident that it has gotten this market locked down. That’s because the market is always moving, and the consumer is always changing. Moving On Millennials .

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Millennials Are Facing Their Second ‘Once-in-a-Lifetime’ Financial Crash

PYMNTS

The data on millennials’ lifetime earnings potential were already fairly grim long before the word “coronavirus” became part of everyone’s daily conversations – and before the U.S. A 2016 paper led by Stanford University Economist Raj Chetty found that millennials were in deeper economic trouble than a quick look at the U.S.

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Accounts Of Millennial Sobriety May Be Oversold

PYMNTS

Have millennials started starving a segment of commerce in a socially positive way? Added to the list of things millennials are killing — along with homeownership, the institution of marriage and diamond jewelry — is apparently alcohol. Folks in the millennial generation have maybe a better sense of balance. Data from U.S.

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Why Millennials Want To Crowdfund Their Mortgage Down Payments

PYMNTS

When one tries to Google the phrase “millennials and mortgages,” something curious happens. Two different – and in some cases, mutually exclusive sounding – accounts of millennials and their home-buying habits, or lack thereof, emerge. Those consumers are buying houses, and are a driving force in some markets.

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Charting A Sharing Economy Course For Boat Rentals

PYMNTS

Baumgarten spent eight months hitting the global insurance market to learn everything she could about the top claim reasons for recreational boating. When it comes to the company’s market, Baumgarten says one of its fastest-growing segments are GenXers and millennials. sandbar hopping?). This is a game changer,” Baumgarten said.

Course 121