PYMNTS

OCTOBER 13, 2017

It can’t be easy for a brand that has literally made its name on the notion of brandless-ness, as a pure-play cosmetics supplier. The secret to what brandless offers, according to CEO Tina Sharkey, is the company’s elimination of what she calls the “brand tax.” But Brandless thinks it has a good handle on what customers really want.

Branding 100

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PYMNTS

JUNE 18, 2018

One of the most recent experiments for direct-to-consumer eCommerce is taking place on Instagram , and, if successful, could forge a path for brands that want to sell directly to online consumers. This format created urgency and exclusivity for would-be shoppers — a key tactic for brands and retailers alike to increase conversion.”.

Branding 108

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PYMNTS

NOVEMBER 2, 2020

In today’s top news, Inspire Brands is buying Dunkin’ for $11.3 That Its Brands Can Run on Dunkin’. After speculations last week, private equity-backed Inspire Brands will buy Dunkin' and bring it private for $11.3 After speculations last week, private equity-backed Inspire Brands will buy Dunkin' and bring it private for $11.3

Branding 131

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PYMNTS

JUNE 24, 2019

Luxury brands are increasingly using chat app WeChat in China to reach customers and sell big-ticket items, according to a report by TechCrunch. Brands like Bulgari, Cartier and Louis Vuitton are on the platform and connecting with millions of customers. Part of the appeal is that customers can create relationships with brands.

Branding 100

Branding social media Course Strategy 100

PYMNTS

FEBRUARY 8, 2019

When the brand is a well-known luxury provider like Dolce Gabbana, it can charge whatever it wants for a T-shirt, since the customer is arguably not purchasing the shirt so much as the cache of the logo on it. And Raf noted, for the founders, it was important that their brand felt good to wear in ways that went beyond the physical.

Branding 124

Branding Los Angeles Community Millennials 124

Perficient

FEBRUARY 18, 2021

The answer is yes, of course there are. I presented on this topic, along with my colleague Scott Albahary – Chief Strategist for Financial Services here at Perficient and Jim Marous – Co-Publisher of The Financial Brand , to approximately 500 financial services industry folks.

Digital Strategies 383

Digital Strategies Strategy Industry Case Study 383

PYMNTS

MARCH 20, 2019

A powerful experience that Armoire didn’t invent, of course — Gwynnie Bee and Rent the Runway both offer similar services for professional women in terms of unlimited wardrobe rental. Armoire is a young brand, about three years old, and a little under half of its customer base comes from its hometown of Seattle.

Branding 135

Branding Seattle Data Course 135

PYMNTS

JANUARY 29, 2019

The privately-held appliances brand sells vacuum cleaners under the Shark logo, while its line of food processors, coffee makers, pressure cookers and blenders are sold under the Ninja branding. In the United States, Shark vacuums run the market — it’s the top selling upright brand and owns 35 percent of the market.

Marketing 129

Marketing Branding Massachusetts United States 129

PYMNTS

FEBRUARY 5, 2018

As department stores reconsider their real estate and business models, Macy’s is testing out pop-up stores in 10 cities — from Las Vegas to New York — in a new concept named “The Market @ Macy’s,” CNBC reported. Compared to traditional pop-up stores, Macy’s own staff services the brands.

Las Vegas 116

Las Vegas Marketing Branding Retail 116

PYMNTS

APRIL 7, 2020

market for retail credit was largely occupied by store-branded cards and revolving credit accounts. But as millennials’ and Gen Z consumers’ enthusiasm for store cards has cooled, a host of startups have stepped into the market to offer installment financing at the point of sale (POS) as an alternative product. “We’re

Marketing 138

Marketing Branding Millennials Retail 138

Perficient

DECEMBER 1, 2022

Across industries, so much of marketing effectively comes down to timing — appealing to the right person, at the right place, at the right time. Timing for marketing financial services and products as a financial advisor is especially crucial, as many financial needs follow the timeline of milestones in an individual’s life.

Taxes 294

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PYMNTS

JUNE 22, 2019

It seems every firm is trying to find a way into the expansive — and ever-growing — “health and wellness” market. In the last few years, wellness has become a dominant lifestyle value that is profoundly changing consumer behavior and changing the markets.”. Well, with innovation of course. The industry now represents 5.3

Innovation 153

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PYMNTS

AUGUST 8, 2018

There are brands that claim to take the customer experience to the max — and then there are brands that redefine what exactly the max means. Chubbies takes its customer community seriously, and it makes it very clear that this is well beyond a marketing ploy. inch inseam has been making a comeback in middle market retailers.

Branding 107

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PYMNTS

JUNE 14, 2018

And though this market presents brands with a large audience of potential customers, will digitally native millennials tune in to a shopping network? There is, of course, the game show element in which each player has a chance to win a cash prize by guessing what percentage discount will cause a particular product to sell out.

Millennials 118

Millennials Branding Mobile Apple 118

Perficient

JUNE 7, 2023

Of course, one reason that deposits have left the banking system is that while the Federal Reserve raised rates throughout the four quarters shown above, banks have lagged in raising deposit rates. Uses social media and market sentiment analytics to assess market sentiment and generate prescriptive insights on threats to brand reputation.

social media 221

social media FDIC Analysis System 221

Perficient

NOVEMBER 21, 2023

With nearly three decades of experience directing commercial lending, corporate finance, and insurance for leading brands, Perficient’s Insurance Principal, Brian Bell, stands at the forefront of our financial services practice.

Industry 221

Industry Conference Meeting Maine 221

South State Correspondent

APRIL 19, 2023

In this article, we will look at deposit performance data related to high balances and show how banks can dramatically increase value by restructuring relationship-based products and better-allocating marketing/sales dollars more efficiently. This is over three times the life of a money market account that is over $1mm in balances.

How To 195

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PYMNTS

JUNE 5, 2018

However, for SSENSE (pronounced essence), at its first retail location, the Canadian eCommerce brand turned physical retailer has opted for a slightly different flavor. That approach has followed the brand into its physical hub in Montreal, where buyers are likely to see streetwear-brands like A-COLD-WALL* alongside Givenchy wear.

Branding 116

Branding Millennials Retail Online 116

Perficient

MARCH 8, 2023

Consider women more mindfully in marketing efforts. Firms must more thoughtfully consider the different assets, behaviors, and financial needs of women when executing their marketing tactics. One-size-fits-all marketing is no longer sufficient to remain competitive.

Innovation Strategies 275

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PYMNTS

JUNE 14, 2019

The offering itself is somewhat familiar to apparel market watchers who have watched the evolution of the rental clothing box industry over the last half-decade. What customers have been showing interest in, he noted, are subscription and sharing economy business models — among all our brand’s demographics.

Marketing 116

Marketing Branding Retail Millennials 116

Abrigo

NOVEMBER 4, 2014

If your accounting firm doesn''t have a formal marketing plan in place, you''re not alone. Six out of seven accounting firms represented at a recent webinar hosted by Sageworks said their firms lack such a plan to guide their efforts to attract new business and bolster their reputation or brand. Market specifically to your niche.

Marketing 191

Marketing Industry Case Study Groups 191

Perficient

OCTOBER 26, 2022

Financial firms cannot singlehandedly control inflation, of course, but they can position themselves as knowledgeable partners that customers can depend on to be in their corner. They can use data to make decisions on the types of products they should build, as well as to figure out whom to market certain products towards.

Data 275

Data Tools Training Cards 275

PYMNTS

JUNE 2, 2016

brands like apparel retailer Austin Reed, though, the weight of all that financial baggage is too much to crawl out from under. According to Mars Super Markets, whatever the odds are, they aren’t in its favor. For some U.K.

Austin 100

Austin Course Baltimore Branding 100

PYMNTS

FEBRUARY 7, 2019

Brands , moves that serve as a good reflection of overall trends in the quick service restaurant (QSR) space. The company last year announced it would buy a 3 percent stake in Grubhub, and that it was teaming up with the company to provide delivery from two of its brands — Taco Bell and KFC. Marketing is only part of the story.

Branding 122

Branding Conference Management Trends 122

PYMNTS

JANUARY 31, 2018

Detractors can slow progress, of course, but stopping or reversing the trend seems unlikely. Which means the team at Eaze is ready to innovate for the next phase of the market: when cannabis becomes just like any other consumer good. We’re investing the money now in what’s clearly going to be a very big market.”.

Marketing 110

Marketing California Millennials Branding 110

PYMNTS

JULY 22, 2016

No, the only way you can get your hands on these “exclusive” bad boys is if you follow Warby Parker on Snapchat , where the brand shared a Snapchat story with its followers containing a URL taking users to a page where they could purchase the super-limited edition frames, according to TechCrunch. This is a Snapchat exclusive, after all.)”.

Branding 100

Branding social media Video Retail 100

PYMNTS

JANUARY 27, 2020

Soft drinks can be plenty refreshing, but they come packed with all kinds of artificial flavors, coloring and, of course, sugar. I’ve always been in trading and markets, and I have always been a trend follower,” O’Grady said. It can now be found in 1,500 retail locations nationwide and counting.

Louisville 131

Louisville Marketing National Millennials 131

South State Correspondent

JANUARY 10, 2024

The Better Way to Calculate Value: Customers and Product If you lower deposit rates in this market, you will likely lose customers to competition that may be paying 5% or greater. If you know the cumulative lifetime value of each customer and each product, you are on the precipice of having one of the most profitable banks in the market.

Management 195

Management Examples Marketing Millennials 195

South State Correspondent

FEBRUARY 22, 2024

Of course, the situation gets worse as most banks, other than real estate, don’t invest with a ten-year or longer horizon. Research & development, product design, human capital and brand building is usually a next year item when it should be a next decade exercise. These banks have all taken a longer view.

How To 195

How To Strategy Capital Lending 195

Perficient

SEPTEMBER 20, 2020

That’s not unlike the journey many of our customers have taken – the senior decision-makers and C-level executives we partner with and advise have demonstrated a similar attitude and aptitude over the course of their careers. First of all, we’re big believers in the power of sports marketing – we have great partnerships with MLB’s St.

St. Louis 340

St. Louis Dallas US Course 340

PYMNTS

MAY 9, 2017

While none of the runners were successful, the marketing and product innovation centered around the event was one for the record books. Of course, competitors are also jumping on the bandwagon, with Adidas planning its own sub-2:00 run, as well as a shoe launch. million views on Facebook.

Innovation 101

Innovation Marketing Course National 101

PYMNTS

JUNE 8, 2020

UPI , of course, has been gaining traction, as the real-time payments system recently processed more than 1.25 In recent weeks, Prime Minister Narendra Modi said India’s consumers should seek to be “ vocal about local ” goods and brands, with a focus by consumers on buying domestically made goods from smaller merchants.

Mobile 130

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PYMNTS

JULY 13, 2017

Dogs like bully sticks of course – but Meeker felt a lacking. And that enthusiasm for their first product pushed BarkBox to expand more than its user base in its early days; it’s also shifted its brand. That service made a fleeting market appearance in 2013-14 before quietly fading out. BarkBox has since become Bark&Co.,

Branding 100

Branding San Francisco New York City New York 100

PYMNTS

DECEMBER 18, 2020

What brands and merchants want – particularly after 2020’s great digitization of consumers and the shift to omnichannel – is the ability to engage consumers where they are and on their terms, seamlessly and without friction, explained Tinsley. And the brand typically gets very little data out of the interaction.

Branding 251

Branding Retail Maine Course 251

PYMNTS

JANUARY 24, 2020

In 2020, it is estimated that Chinese citizens will make roughly 3 billion trips over the course of the holiday period to see family and friends or simply travel, with more than 7 million expected to visit destinations abroad. Brands have responded avidly.

Branding 142

Branding Marketing Apple Trends 142

Perficient

FEBRUARY 13, 2021

These predictions are in light of the five themes I see for 2021: Telehealth as a competitive advantage, New insurance markets, More self-service digital triage tools, Mega-mergers of vertically integrated health delivery models, and. Multi-dimensional, socially-driven contract tracing. Consistent Experiences Matter in Virtual Health, Too.

Tools 520

Tools Marketing System Strategy 520

PYMNTS

DECEMBER 17, 2020

Brands that will be featured include Champion, Jordache, Kendall + Kylie and Walmart private label brands, including Free Assembly, Scoop and Sofia Jeans. Livestreaming for marketers is no longer a novelty — live video is changing the way brands interact with their audiences,” New York based video platform Vimeo said.

Trends 203

Trends Video social media Los Angeles 203