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[Podcast] What If? So What? Episode 4: What if Every Brand Went Direct to Consumer?

Perficient

In a world where retail has changed and consumers remain at home, how do brands reimagine the task of getting products to customers? podcast , we interview Jon Bostock, best-selling author, innovator, co-founder and CEO of Truman’s and learn how brands that innovate will win in a rapidly changing digital-first economy.

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Mastercard On Helping Retailers Strike The Right Innovation Balance

PYMNTS

And nowhere is that aphorism better illustrated over the last decade than with the statistic that more than 90 percent of all retail sales took place at brick and mortar stores. It gave retailers the illusion that digital was the retail cart driven by the physical store horse. Testing Innovation .

Retail 168
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How Clothing Stores Are Driving Retail Innovation

PYMNTS

To learn more about their customers and increase foot traffic, retailers are testing out new business ideas. In some cases, retailers are dedicating small spaces to brands inside their brick-and-mortar stores. The vast majority of retailers believe in trying new business approaches.

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Sensory Branding: Right Scent, Right Time?

PYMNTS

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers. And sensory branding isn’t limited to sound.

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Beautycounter Embraces D2C Innovation With Purpose

PYMNTS

No matter how innovative they are, companies still need to get paid. And not many companies this year have combined business model creativity with payments innovation more than Beautycounter. We’ve listened to our community and their requests for different payment options – more and more retailers are offering this as an option.

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Retailers Find New Innovation Fuel Against Amazon

PYMNTS

No, that doesn’t mean that PYMNTS takes sides in the struggle for retail supremacy, but only that we like to note when someone or some organization mounts a challenge to the eCommerce and logistical behemoth. High-End Retail. Not only that, but “Verishop is launching with roughly 150 brands — and growing — already signed on.”

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How Experiential Retail Is Giving Physical Stores An Edge

PYMNTS

As 2020 unfolds, the retail business has been dramatically altered. But with consumer spending holding steady, it’s important for retailers to grasp the opportunity to create innovative ways to get, keep and grow customers. So, what constitutes experiential marketing for retailers? Wine and cheese for the shoppers?

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