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Embedded Finance: Bolstering Brand Experiences

Perficient

When a non-financial firm offers embedded banking, they offer a branded checking account to hold funds and make payments for the betterment of the company and its clients or workers. As a baseball card collector since childhood, I remember when eBay opened its URL back in 1995. Baseball card heaven for both buyer and seller.

Branding 472
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Apple Card Users Can Now Make Online Card Payments

PYMNTS

With a new website Apple has launched, Apple Card holders will be able to check balances and do business online, the company said, according to MacRumors. The site, card.apple.com , allows users to sign in and see their balance, their next payment due date and the total limit of their card.

Apple 233
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How Brands Can Turn B2B Buying Into A Positive Experience

PYMNTS

As more manufacturers and other sellers migrate their sales strategies online, they're seeking to please online shoppers the same way Amazon has done for individual consumers. For brands and their manufacturers, Amazon can be a powerful influence. But B2B eCommerce is not the same beast as B2C. It is their job. 1 priorities.

Branding 269
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Sensory Branding: Right Scent, Right Time?

PYMNTS

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers. Mastercard also has its own sound.

Branding 202
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Through travel and e-commerce perks, N26 is pitching itself as a lifestyle brand

Bank Innovation

N26 is building out its perks ecosystem, adding partnerships with new brands at a rapid clip. This month, the company partnered with scooter rental company Lime and online travel platform Booking.com to offer added rewards to customers who transact using their N26 debit cards.

Branding 221
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Branding your accounting firm online

Abrigo

Many of the world’s biggest brands have interesting back stories to their famous names and slogans. Pepper was created in a drugstore and the brand got their household name from the father of a girl the owner of the store was once in love with. Your online first impression begins with your website. Is it easy to navigate?

Branding 170
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Google At Work On App-Connected Smart Debit Card

PYMNTS

To reportedly help it compete with Apple Pay and the Apple Card, Google is creating its own tangible and virtual debit cards. The tech company’s debit card will have the brand of Google along with its partnered financial institution; however, it is not known what the offering’s name will be.

Google 229