Perficient

SEPTEMBER 8, 2020

Use Gifs to Increase Your Marketing Efforts. For our second installment of the Visual Storytelling series, let’s examine how creating and using gifs can enhance your message and impact your marketing strategy. The Rise of Gifs in Social Marketing. Adding Gifs to Your Brand Strategy. How to Pronounce Gif.

social media 348

social media Branding Video Marketing 348

Perficient

MAY 2, 2022

Last week, we introduced our blog series on insurance commerce. For insurance commerce, desired outcomes should consider converting the customer to a policyholder and delivering a journey that makes them confident in their purchase and more likely to become loyal to your brand. First, You’ll Need a Strategy.

Strategy 491

Strategy Company Marketing Strategies Marketing 491

PYMNTS

JUNE 18, 2018

One of the most recent experiments for direct-to-consumer eCommerce is taking place on Instagram , and, if successful, could forge a path for brands that want to sell directly to online consumers. This format created urgency and exclusivity for would-be shoppers — a key tactic for brands and retailers alike to increase conversion.”.

Branding 108

Branding Online social media Retail 108

Chris Skinner

MAY 20, 2019

I would call them the iGen but that’s too branded, so marketers call them Gen Z. appeared first on Chris Skinner's blog. Another few articles I’ve picked up this week have focused upon the new generation of consumer: Gen Z. Who are the Z Gen?

Branding 372

Branding Marketing 372

Perficient

JULY 12, 2022

Your brand is the beacon of authenticity for a personal experience. What does your brand portray to the market? In the financial services industry, security, stability, and protection are foundational brand values from which to deliver customer experiences. Tell – Authentic, Relevant Brand Messages and Experiences.

Industry 294

Industry Branding Customer Experience Marketing Automation 294

William Mills

SEPTEMBER 25, 2018

Cashoff enhances customer engagement with its loyalty program offering cash back by big-name brands. Cashoff integrated with global brands. While this is true everywhere, this is a particular challenge in a market like India. MuniRisk solves information fragmentation for municipal market participants. 09:34 am Cashoff.

Mobile 78

Mobile Customer Experience Lending Analytics 78

Perficient

JANUARY 30, 2021

When Sitecore Experience Accelerator (SXA) was launched, it was a real game-changer for the rapid implementation of Sitecore sites and for marketers wanting more freedom and control over creating content and campaign pages. One of the pain points of SXA tho has been with front end development. What is the best workflow for a front end team?

How To 309

How To Maine Tools Branding 309

William Mills

APRIL 26, 2017

William Mills Agency will be live blogging at FinovateSpring 2017. William Mills III, Chief Executive Officer of William Mills Agency is live blogging today at FinovateSpring 2017. He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. Stay tuned!

social media 68

social media Customer Experience Marketing Strategies Strategy 68

PYMNTS

JUNE 2, 2017

The tech giant confirmed in a recent blog post that it will build and launch an ad blocker for the Chrome browser. The company provides a link to a best practices guide for publishers in the blog post. All of this is very similar to the time the tech brand launched a mobile-friendly campaign in 2015.

Google 109

Google Guidelines Compliance Mobile 109

William Mills

SEPTEMBER 11, 2017

William Mills Agency will be live blogging at FinovateFall 2017. I’ll be live blogging solo today so please forgive any typos. This is my 7th year of live blogging these events and this is my 21st Finovate. William Mills III, Chief Executive Officer of William Mills Agency is live blogging today at FinovateFall 2017.

Marketing Strategies 63

Marketing Strategies Community Bank Strategy Financial Technology 63

Perficient

SEPTEMBER 9, 2020

People have been talking about content marketing for years. The effects of good content marketing can be long-lasting, offering ongoing engagement while other tactics capitalize on shorter-term opportunities. Two-thirds of blog pages reviewed were more than five clicks away from the home page. Step 1: Determine Goals.

Google 429

Google social media Branding Guidelines 429

Abrigo

NOVEMBER 18, 2014

Many of the world’s biggest brands have interesting back stories to their famous names and slogans. Pepper was created in a drugstore and the brand got their household name from the father of a girl the owner of the store was once in love with. Blog Accountant' Image courtesy of Dreamstime.com.

Branding 170

Branding Online Taxes Meeting 170

William Mills

AUGUST 22, 2019

While some differences do exist, building brand awareness in B2B markets is still just as important it is for companies marketing to consumers. This includes industry publications, multiple social media platforms, blogging and trade shows, just to name a few. However, you don’t need to expend resources everywhere.

Branding 41

Branding Marketing Fintech social media 41

PYMNTS

JANUARY 30, 2020

The gap in the market, she believed, was between finding a product – via skincare articles, blog posts or influencers – and knowing whether or not they should spend the money to try it out. The goal for the brand, according to Nyambi, is to make customized and personalized skincare guidance accessible to any consumer who wants it.

Marketing 131

Marketing Video Branding New York 131

Abrigo

NOVEMBER 4, 2014

If your accounting firm doesn''t have a formal marketing plan in place, you''re not alone. Six out of seven accounting firms represented at a recent webinar hosted by Sageworks said their firms lack such a plan to guide their efforts to attract new business and bolster their reputation or brand. Market specifically to your niche.

Marketing 191

Marketing Industry Case Study Groups 191

Perficient

NOVEMBER 6, 2020

For brands and companies, it’s not always easy to deliver on these customer expectations, but it’s well worth it. It also means taking an active role in understanding what problems and opportunities our clients – some the best brands and companies in the world – are trying to solve.

Customer Experience 427

Customer Experience UX User Experience Branding 427

PYMNTS

DECEMBER 20, 2017

This makes for a strong brand image that’ll remain on their minds. Your brand should exist everywhere your audience does and engage them wherever they’re comfortable. For example, well-known companies like Zappos and Amazon have a unique voice through which they deliver their brand message.

Branding 142

Branding social media Customer Experience Training 142

PYMNTS

JULY 17, 2018

Salesforce announced that it has signed a definitive agreement to acquire Datorama , a cloud-based, AI-powered marketing intelligence and analytics platform. Salesforce is excited to welcome Datorama’s incredible team to the Salesforce family,” Bob Stutz, chief analytics officer and CEO of Marketing Cloud, said in a press release.

Marketing 100

Marketing San Francisco Analytics blockchain 100

ABA Community Banking

DECEMBER 28, 2017

Editor’s Note: This post was originally published on PR Newswire’s Beyond PR blog. Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. February: Strategize Your Blog Content for the Future. August: Tell Your Brand’s Story.

Marketing 0

Marketing eBook social media Video 0

Social Assurance

OCTOBER 22, 2021

What marketers know: traditional marketing strategies have shifted to a digital focus. However, it’s not enough to have a basic digital marketing strategy. A content marketing strategy should be at the core of your digital marketing strategy. Do you have a strong brand identity? The reward is worth it!

Branding 15

Branding Marketing social media Marketing Strategies 15

PYMNTS

JULY 18, 2016

This newfound cost consciousness is reshaping the retail industry in everything from spurring the rise of fast fashion at the expense of mall “anchor stores,” to the increasing popularity of off-brands or store brands in the supermarket, to the shift in the apparel business, to off-price retail outlets over full-priced department stores.

Branding 100

Branding Retail Study Portland 100

Perficient

JULY 15, 2020

Functional – their journey entails shoring up data to the C Suite who can make better decisions towards product adoption, improved sales, forecasting, outreach, better marketing campaign. End goal is to find harmony across both the personas to drive revenue, innovation and product development improving brand recognition.

Data 497

Data Customer Experience Analytics Industry 497

William Mills

APRIL 27, 2017

William Mills Agency will be live blogging at FinovateSpring 2017. Seems like a pretty straightforward application of marketing automation and predictive marketing. From their web site: Unison is the market leader in home ownership investment. Mills-Grimes is the Digital Marketing Manager at William Mills Agency.

San Francisco 69

San Francisco social media San Jose Customer Experience 69

PYMNTS

APRIL 29, 2016

But, as it turns out, the cutting room floor was busier than initially reported over at Walmart this week, since Big Blue is also purging a very different food brand from its shelves: Price First. Well, when both hit the market two or so years ago, Walmart was playing against two distinct competitors: Whole Foods and Trader Joe’s.

Branding 100

Branding Report Marketing Retail 100

Perficient

JULY 10, 2023

In this blog, we will define reputational risk as it pertains to the financial services industry, discuss the heightened role of trust and reputation within the industry, and offer strategies for controlling the narrative of a financial services institution in the face of a crisis.

social media 170

social media Risk Management Analysis Industry 170

William Mills

SEPTEMBER 12, 2017

William Mills Agency will be live blogging at FinovateFall 2017. Cool name and branding. They’re showing a web platform related to their capitol markets solution. YUKKA Lab AG detects market sentiments and transforms them into innovative tools for the finance and communications industry. I like their branding.

Samsung 69

Samsung Mobile User Experience Google 69

Perficient

NOVEMBER 3, 2020

Social influencers could promote brands through their channels and direct users to “swipe up” or click a link in their bio to purchase. By giving a channel for this social proof use case, Instagram allows customers to interact and purchase brands that their favorite influencers represent.

social media 332

social media Google Branding Training 332

PYMNTS

APRIL 3, 2018

The Co-Branded Card. That changed the nature of frequent flier programs forever,” Marketing Consultant Stevan Grosvald told CreditCards.com. In a blog post , the company said it created the card with its riders in mind after speaking with them about how and where they spend their money and what they want from a credit card.

Branding 109

Branding Cards Retail Strategy 109

Perficient

FEBRUARY 18, 2021

Perficient’s optimized global delivery model has helped the world’s largest enterprises and biggest brands gain a competitive advantage by increasing the speed to market with new technologies while reducing costs and maintaining the highest standards for quality.

Industry 332

Industry America Software Branding 332

PYMNTS

SEPTEMBER 30, 2020

Stores will include self-checkout kiosks as well as contactless payment solutions, including Walmart Pay, to limit contact between associates and customers,” the blog post notes. 21, Walmart unveiled what it called “a fashion essentials-inspired brand for both men and women created by our in-house design team."

Branding 187

Branding Examples Groups US 187

Social Assurance

DECEMBER 17, 2021

Starting a new year is a good time to hit refresh on processes in place – including your brand’s content marketing strategy. If you missed it, we broke down what content marketing is here. You may want to glance at that post before you dive into how to create a strategy in this blog post. Set Clearly Defined Goals.

Strategy 15

Strategy Branding Marketing Marketing Strategies 15

Jeff For Banks

AUGUST 1, 2011

Financial Brand August 2010 Survey of Banks Social Media Presence [link] Frank Sorrentino’s (Twitter: @franksiii) Blog [link] Susquehanna Bank’s blog [link] Chase’s Community Giving Facebook page [link].

social media 70

social media Branding Survey Community 70

Jeff For Banks

SEPTEMBER 29, 2012

Banks have been dragging their feet about blogging since the beginning, rather than embracing the opportunities it offers. What if one of our representative blogged a statement that was used as investment advice by a reader? All fears about blogging can be put to rest. These days, a company is in the minority of it doesn’t blog.

social media 65

social media Compliance Guidelines Groups 65

PYMNTS

JULY 13, 2017

And that enthusiasm for their first product pushed BarkBox to expand more than its user base in its early days; it’s also shifted its brand. It’s also an eCommerce site (BarkShop) and a blog for dog life enthusiasts (BarkPost). That service made a fleeting market appearance in 2013-14 before quietly fading out.

Branding 100

Branding San Francisco New York City New York 100

Perficient

JULY 1, 2020

We discussed in a previous blog post how copying is not always the best answer. In this blog post, we’ll review why cloning might not be the same kind of shortcut you are looking for either. When cloning is good. Any changes you make to the original will ripple outward and be applied to the clone.

Branding 322

Branding US Data Marketing 322

William Mills

FEBRUARY 16, 2017

This shift has impacted traditional marketing and PR practices as it is no longer enough to distribute news releases and place bylined articles to gain market awareness. Social media posts and blogs may drive more visitor traffic to your website. 71% of B2B marketers use content marketing to generate leads ( MarketingProfs ).

Marketing 61

Marketing social media Branding Strategy 61

PYMNTS

DECEMBER 17, 2020

est., the TikTok community will be able to shop for Walmart fashions from some of the app’s most popular creators, William White, chief marketing officer, Walmart U.S., said in a blog post. . It also gives the retail giant a new way to engage users “while bringing our own brand of fun.” . 18) at 8 p.m.

social media 192

social media Branding Community Retail 192