article thumbnail

Embedded Finance: Bolstering Brand Experiences

Perficient

In the first blog in this series, Getting Started On Embedded Finance , we defined embedded finance and took a high-level look at the goals and strategy a firm should take at the outset of its modern embedded finance journey. In this blog, we will look at how a non-banking company can offer bank-like perks to its clients and workers.

Branding 472
article thumbnail

Banking on brand purpose: Three ways to unlock ROI

Accenture

Great brands aim to make an impact on the world. And according to a recent Accenture Song study on North American banking customers, “brand purpose” is no longer a nice-to-have factor—it’s an imperative. For banks, we define “brand purpose” as the action-oriented articulation of your mission and values, and….

Branding 221
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Will bank brands survive in this digital world?

Chris Skinner

We were having a debate about brand loyalty in a mobile world. How do you … The post Will bank brands survive in this digital world? appeared first on Chris Skinner's blog. appeared first on Chris Skinner's blog.

Branding 361
article thumbnail

Who has the most valuable bank brand?

Chris Skinner

I just got The Banker magazine’s February issue discussing the top banking brands of the world. Timely, as I have been talking about trust and brands this week. In particular, I guess I was surprised the Chinese banks are the strongest brands across the board in 2018, with the top … The post Who has the most valuable bank brand?

Branding 272
article thumbnail

How Can Financial Services Institutions Better Support Women? – An International Women’s Day Blog

Perficient

Gone are the days when a company could just add some (traditionally) feminine branding and call its efforts toward gender inclusivity sufficient. The program has 10 courses in topics including business finance, digital marketing, and innovation strategy. Gender diversity is an essential component of delivering elevated business strategies.

article thumbnail

A Look Back at Our Top 10 Marketing Blog Posts of 2017

Bank Innovation

As we wrap up another year, we turn our attention to the most popular posts published on our blog in 2017. These posts are representative of our blog’s mission to be the go-to resource for marketing information and best practices for both clients and prospects. Employer Branding: 10 Tips for Attracting and Retaining Top Talent.

Marketing 268
article thumbnail

Retail Branding Comes Off The Back Burner

PYMNTS

For retailers, especially those deemed non-essential and struggling with revenue, branding may be on the back burner right now. Big mistake, say several branding experts. And who you were was your brand. “A Your brand attributes are the ones you fall back on when you have to make difficult decisions. “A

Branding 145