Social Assurance

DECEMBER 17, 2021

Starting a new year is a good time to hit refresh on processes in place – including your brand’s content marketing strategy. If you missed it, we broke down what content marketing is here. You may want to glance at that post before you dive into how to create a strategy in this blog post. Know Your Audience.

Strategy 15

Strategy Branding Marketing Marketing Strategies 15

William Mills

APRIL 27, 2017

William Mills Agency will be live blogging at FinovateSpring 2017. Seems like a pretty straightforward application of marketing automation and predictive marketing. From their web site: Unison is the market leader in home ownership investment. Mills-Grimes is the Digital Marketing Manager at William Mills Agency.

San Francisco 69

San Francisco social media San Jose Customer Experience 69

William Mills

SEPTEMBER 12, 2017

William Mills Agency will be live blogging at FinovateFall 2017. Cool name and branding. They’re showing a web platform related to their capitol markets solution. YUKKA Lab AG detects market sentiments and transforms them into innovative tools for the finance and communications industry. I like their branding.

Samsung 69

Samsung Mobile User Experience Google 69

William Mills

JUNE 2, 2016

However, merely establishing a Facebook page or simply setting up a credit union-branded Twitter handle is not an effective marketing strategy, and as many credit unions have discovered, this static approach yields marginal results at best. The agency can be followed on Twitter , Facebook , LinkedIn , or its blog.

social media 42

social media Tools Marketing Strategies Marketing 42

William Mills

JUNE 2, 2016

However, merely establishing a Facebook page or simply setting up a credit union-branded Twitter handle is not an effective marketing strategy, and as many credit unions have discovered, this static approach yields marginal results at best. The agency can be followed on Twitter , Facebook , LinkedIn , or its blog.

social media 40

social media Tools Marketing Strategies Marketing 40

PYMNTS

NOVEMBER 26, 2019

To help hockey players stay up to date on the latest sports equipment, eCommerce innovator the PenaltyBox offers subscription boxes comprised of a myriad of hockey essentials, from well-known brands to up-and-coming companies the PenaltyBox team tests themselves. The company’s largest target market is the 12-and-under age group.

Community 161

Community United States Groups Exercises 161

Social Assurance

NOVEMBER 19, 2021

First things first: Do you have a marketing budget? Many practices in the financial services industry are rapidly evolving and marketing budgets are fluctuating year-to-year. Deciding where to spend your marketing dollar can be a make-or-break decision for your organization. If not, set one soon! Set Your Goals. Let’s be real.

Marketing 29

Marketing Branding Marketing Strategies Strategy 29

Social Assurance

JANUARY 21, 2022

For financial brands, International Data Privacy Day is an opportunity to educate customers. Pro Tip: A content marketing strategy isn’t nice to have, but a need to have. Creating a calendar that includes national days of the year and setting a posting cadence are two of the first steps to building your strategy.

Data 31

Data Marketing Branding Examples 31

Insights on Business

FEBRUARY 13, 2019

Next is a digital bank, completely disassociated from the Bradesco brand. Next was born to complement Bradesco’s strategy. Social-based marketing. –> Browse more Think 2019 financial services blogs. –> Explore IBM Banking and Financial Markets Solutions. The big questions is what’s next?

Albuquerque 152

Albuquerque Digital Banking Millennials social media 152

William Mills

MAY 11, 2016

William Mills Agency and Beyond the Arc will be live blogging at FinovateSpring 2016. Sergii Danilenko (Head of Marketing). Sabina Bhatia (Director, Marketing). Scale private banking model to a much broader market. Showing using a brand new device on a brand new connection. Tim Dubes (VP, Marketing).

Video 40

Video Lending social media Analytics 40

William Mills

MAY 10, 2016

William Mills Agency and Beyond the Arc will be live blogging at FinovateSpring 2016. Industry Solutions Marketing Mgr.). Assaf Frenkel (VP, Product & Marketing). Mills-Grimes will be live blogging at FinovateSpring 2016. We’ll be blogging live from the 2-day event, covering over 72 companies. Paul Jacobs (Sr.

San Jose 40

San Jose Customer Experience Mobile social media 40

William Mills

JANUARY 14, 2016

Content marketing has rapidly emerged as a key marketing strategy within the fintech industry in a relatively short time. I vividly remember my content marketing conversations with clients in early 2014. Our clients had no idea what content marketing or HubSpot encompassed. 2015 was a content marketing tsunami.

Marketing 41

Marketing Fintech Marketing Automation Marketing Strategies 41

Perficient

DECEMBER 8, 2020

Excess monetization would lead to a poor user experience and an erosion of market share over time. Ultimately, the relevance and quality score algorithms create as many “satisfied page views” as possible and help preserve Google’s market share in the face of strong competitive forces. It’s actually important that they don’t.

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Video Google Study Examples 520

William Mills

MAY 11, 2016

William Mills Agency and Beyond the Arc will be live blogging at FinovateSpring 2016. What’s the market strategy? Branded version is available. ^KT. As a co-branding solution, it would work very well. Sergii Danilenko (Head of Marketing). Sabina Bhatia (Director, Marketing). Jennifer Hughes (Bus.

Video 40

Video Mobile social media Analytics 40

William Mills

SEPTEMBER 24, 2018

William Mills III, Chief Executive Officer of William Mills Agency is live blogging today at FinovateSpring 2018. He has more than 34 years of experience in financial technology and is a recognized leader in financial and technology marketing. You can contact him via email at william@williammills.com or on Twitter @williamemills.

Marketing Strategies 45

Marketing Strategies Conference Branding Fintech 45

William Mills

SEPTEMBER 9, 2016

William Mills Agency will be live blogging at Finovate Fall 2016. Now showing how Avoka can integrate with a ton of apps in a matter of days with your company’s brand. Targeted at Marketing, execs, lines of business owners, etc. It’s seems better to invest in a brand you are more comfortable with an established presence.

social media 40

social media ATM Mobile Customer Experience 40

PYMNTS

MARCH 16, 2016

We hear you loud and clear: weddings + ModCloth = <3,” the company wrote in a blog post announcing the product expansion. Social media is a big part of the brand’s marketing strategy and the small but plucky firm generally receives high marks for its customer engagement through the various social media channels.

San Francisco 100

San Francisco social media Marketing Strategies Retail 100

William Mills

MAY 8, 2018

William Mills Agency will be live blogging at FinovateSpring 2018. William Mills III, Chief Executive Officer of William Mills Agency is live blogging today at FinovateSpring 2018. He has more than 34 years of experience in financial technology and is a recognized leader in financial and technology marketing. finovate Tweets.

social media 40

social media Customer Experience Marketing Strategies Strategy 40

William Mills

JULY 26, 2018

Videos are fast becoming an essential means of marketing for FinTech and B2B businesses as their prospects tend to have shorter attention spans and less time to gather information in general. When executed correctly, video marketing is a powerful tool that can engage your financial industry audience and drive sales. Market Awareness.

Video 41

Video Marketing social media Fintech 41

William Mills

SEPTEMBER 7, 2016

William Mills Agency will be live blogging at Finovate Fall 2016. Visualizing data for trends and market projection, visualize data in different ways. Integrated with major retailer API’s like Amazon, eBay, Best Buy and several other aspirational brands. Check back for new updates throughout the day. William Mills and K.T.

Mobile 40

Mobile Cards Fraud Data 40

PYMNTS

MARCH 28, 2020

In 2004, Dove launched what it called “The Campaign for Real Beauty,” a marketing strategy developed to focus on “the natural physical variation embodied by all women and inspire them to have the confidence to be comfortable with themselves.”. Do you think the blogging industry will go away?’

Branding 169

Branding Washington Marketing Strategies Conference 169

Social Assurance

OCTOBER 29, 2021

Social Assurance’s Marketing and Compliance Report provides an analysis of the financial services industry and explores trends for the upcoming year. Here are a few key takeaways from the 2021 report and how it will impact your brand. Growing Utilization of Marketing and Compliance Tools and Technology. We’ve got you covered.

Compliance 15

Compliance Survey Marketing social media 15

Social Assurance

MARCH 8, 2021

Although financial brands continue to struggle in determining whether Snapchat is a viable channel to grow their business, understanding emerging generational preferences can’t be ignored. Determining how your brand can capture their attention and engage them is a crucial strategy for future growth and brand loyalty.

Branding 15

Branding Strategy Community Study 15

PYMNTS

OCTOBER 27, 2016

“Once they’re inside your store, they expect the experience to be a seamless one: More than 40 percent of smartphone shoppers want retailers to automatically surface relevant information, such as the location of the item in the store, a special deal or related products,” Google said in an Inside AdWords blog post.

Retail 100

Retail Google User Experience Mobile 100

Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy. Facebook Pay.

social media 15

social media Branding Trends Tools 15

Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy. Facebook Pay.

social media 15

social media Branding Trends Tools 15

Abrigo

NOVEMBER 30, 2015

This response is not completely uncommon for accountants, since marketing, website design and development are not your core competencies. The last option is to work with a firm that is focused on developing an integrated marketing strategy specifically tailored toward accountants that includes website development and design.

Marketing Strategies 150

Marketing Strategies Strategy Taxes Resources 150

Accenture

MAY 22, 2019

I am excited to have Tim O’Donnell join our Payments team as a managing director and draw on his insights in developing this blog. And the cost of entry into the market is low for them. Banks cannot rely on brand reputation, price or even relationships to differentiate themselves anymore. The threat is real.

Payments 150

Payments Customer Experience Survey Capital 150

The Financial Brand

JANUARY 19, 2022

Banking prompts many questions, plus people read blogs titled 'Questions your bank doesn't want you to ask.' appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Preparation is key. The post Is Your Financial Institution Ready for These Tough Consumer Questions?

Banking Trends 34

Banking Trends Analysis Trends Branding 34

William Mills

AUGUST 30, 2018

After all, the end goal of a well-rounded content marketing program isn’t just to share your thoughts—it’s to see results. SEO should always be kept in mind when adding to your content marketing strategy. Brand Awareness Generation. This means your brand gets free exposure not only on social media, but also in real life.

Fintech 41

Fintech social media Branding Marketing Strategies 41

PYMNTS

AUGUST 9, 2019

All the while, the devices have safely and autonomously navigated the many obstacles you find in residential neighborhoods — trash cans, skateboards, lawn chairs, the occasional snow blower and more,” the company said in a blog post. And the ongoing PillPack drama wasn’t the only rocky sailing of the week.

Strategy 144

Strategy San Francisco Policies Data 144

Social Assurance

OCTOBER 13, 2021

certainly, felt firsthand the impact of Facebook and Instagram going down, preventing our clients, consumers, and businesses from distributing their content and preventing advertisers and marketers from managing campaigns, optimizing their advertising, and accessing their analytics. Invest in YOUR marketing assets (not just Zuckerberg’s).

social media 15

social media Strategy Marketing Strategies Marketing 15

William Mills

NOVEMBER 1, 2016

We mostly expect CIOs and CTOs to expand their technology infrastructure each year, even if modestly, to address new industry challenges, widen their growth potential or enter into new market opportunities. For your marketing and PR teams? A true academic by trade, he currently oversees the marketing strategy for the Wilmington, N.C.-based

Technology 40

Technology US Customer Experience Marketing 40

William Mills

AUGUST 23, 2018

Lead generation is a key goal in every company’s marketing strategy, but focusing all of your attention on generating leads may actually cause you to miss out on opportunities. With the right lead nurturing strategy, you can offer value to your contacts and provide your sales team with leads that are more qualified and ready to buy.

How To 42

How To Strategy Case Study Marketing 42

NCR

MAY 16, 2016

A little thought and preparation beforehand will do wonders for your marketing strategy and translate into more sales for you. It’s crucial to target your market audience by using the right keywords within your website pages. You don’t have to worry about exhausting your marketing spend! Link Building. Social Media.

Strategy 53

Strategy social media Google CA 53

Jessica Ellerm

FEBRUARY 11, 2016

With little to no brand awareness, competitors with deep pockets, and few to no deposits in your prospective clients’ trust banks, the long, slow climb to success is in front of you, rather than behind. Can you contribute resources towards their general marketing efforts, with a caveat they reference you? Details here.

Fintech 40

Fintech Strategy Marketing Strategies Training 40

PYMNTS

JUNE 24, 2019

All of the items—such as hand-blended hair serum and handmade fruit spray—are made by California artisans, with no big corporate brands included in the boxes. California Found’s target market is almost nearly all women between approximately 35 and 65 years old. The Brands.

Regional 100

Regional California social media Branding 100