Remove Blog Remove Branding Remove Leadership Remove Marketing
article thumbnail

A Look Back at Our Top 10 Marketing Blog Posts of 2017

Bank Innovation

As we wrap up another year, we turn our attention to the most popular posts published on our blog in 2017. These posts are representative of our blog’s mission to be the go-to resource for marketing information and best practices for both clients and prospects. 7 B2B Marketing Trends to Watch in 2018. Read Article.

Marketing 268
article thumbnail

How Can Financial Services Institutions Better Support Women? – An International Women’s Day Blog

Perficient

Promote the advancement of women into leadership roles. Consider women more mindfully in marketing efforts. Firms must more thoughtfully consider the different assets, behaviors, and financial needs of women when executing their marketing tactics. One-size-fits-all marketing is no longer sufficient to remain competitive.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Strategy Requires Leadership and Consistency

Alex Jimenez

This blog was originally published in LinkedIn on December 22, 2022. True strategy bases the plan on data and requires leadership to execute. We competed in the same market with each group. The characteristics of the market were not shared with us. We were determined to research the market. The results were stark.

article thumbnail

Expedia Leadership Changes Show Power Of Travel Industry Disruption

PYMNTS

Barry Diller, chairman of the board, and Peter Kern, vice chairman and director, will oversee the company’s executive leadership team. travelers feel that brands should tailor their information based on personal preferences or past behaviors.”. Eric Hart, chief strategy officer, will serve as acting CFO.

article thumbnail

Expedia Leadership Shakeup Shows Power Of Travel Industry Disruption

PYMNTS

Barry Diller, chairman of the board, and Peter Kern, vice chairman and director, will oversee the company’s executive leadership team. travelers feel that brands should tailor their information based on personal preferences or past behaviors.”. Eric Hart, chief strategy officer, will serve as acting CFO.

article thumbnail

4 Ways to market your firm's niche

Abrigo

If your accounting firm doesn''t have a formal marketing plan in place, you''re not alone. Six out of seven accounting firms represented at a recent webinar hosted by Sageworks said their firms lack such a plan to guide their efforts to attract new business and bolster their reputation or brand. Market specifically to your niche.

Marketing 191
article thumbnail

Homogenizing the world

Chris Skinner

I remember flying into Singapore’s brand spanking new Changi Airport in 1987 and my disappointment at being greeted by McDonald’s. Now, we are all being advertised the same brands everywhere, and little girls want to grow up to join Little Mix and little boys Lionel Messi. Leadership. In fact, we have all been homogenised.

Branding 227