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Perficient Names Five Area Vice Presidents, Expands Executive Leadership Team

Perficient

The expanded executive leadership team will drive continued growth and operational excellence across Perficient while delivering superior solutions for clients. “As She will provide resources to scale client projects and speed time to market. ” Glenn Kline, AVP of custom development and mobile solutions. Ostasz, AVP of U.S.

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More Than a Brand Steward: The Redefined Role of CMO

Perficient

There is no doubt that the role of the Chief Marketing Officer (CMO) has changed significantly in the past decade. CMOs are still expected to be big brand and creative thinkers and organizations will always need this kind of talent to drive awareness, interest, and excitement in a brand. This is not a short-term trend either.

Branding 378
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Create Successful Marketing Automation Campaigns for Healthcare

Perficient

When most people think about marketing automation, they think about sending emails to contacts. But, what can you really do with the right marketing automation tool? With that being said, how can marketing automation benefit the healthcare industry? HIPAA compliance and industry leadership.

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Commerce Principal Quoted in ForresterNow Report

Perficient

B2B firms want to invest in effective methods to strategize and market products, serve new and existing customers through the digital purchasing experience and focus more on e-channels as means of significantly gaining business revenue. Would you put up the same signs? Probably not.”. Conditional Promotional Factors.

Report 495
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Five Bank Marketing Leadership Takeaways from the ABA School of Bank Marketing Management

Jeff For Banks

Lance Kessler introduced a new subject to the ABA School of Bank Marketing Management (SBMM) this week. Marketing Leadership. A few months ago, he asked me and two other marketing experts to be on a panel for the class. I rejected the moniker "marketing expert". Key takeaways for marketing leadership: 1.

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Afterpay Hires Ex-Airbnb Official For Global Marketing

PYMNTS

Geoff Seeley, former Airbnb marketing official, is now working with payment company Afterpay as its global marketing leader. Before that, he worked on digital transformation at Pearson , the world’s biggest education company, and he also worked in marketing at Unilever , Ogilvy and Dentsu Aegis.

Marketing 163
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A Look Back at Our Top 10 Marketing Blog Posts of 2017

Bank Innovation

These posts are representative of our blog’s mission to be the go-to resource for marketing information and best practices for both clients and prospects. 7 B2B Marketing Trends to Watch in 2018. As we approach the end of 2017, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. Unsubscribe.

Marketing 268