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A Look Back at Our Top 10 Marketing Blog Posts of 2017

Bank Innovation

As we wrap up another year, we turn our attention to the most popular posts published on our blog in 2017. These posts are representative of our blog’s mission to be the go-to resource for marketing information and best practices for both clients and prospects. 7 B2B Marketing Trends to Watch in 2018. Read Article.

Marketing 268
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How Can Financial Services Institutions Better Support Women? – An International Women’s Day Blog

Perficient

Promote the advancement of women into leadership roles. Consider women more mindfully in marketing efforts. Firms must more thoughtfully consider the different assets, behaviors, and financial needs of women when executing their marketing tactics. One-size-fits-all marketing is no longer sufficient to remain competitive.

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Expedia Leadership Changes Show Power Of Travel Industry Disruption

PYMNTS

Barry Diller, chairman of the board, and Peter Kern, vice chairman and director, will oversee the company’s executive leadership team. Indeed, a group of startups is setting its sights on the travel activities industry, which is the fastest-growing segment in the tourism market.

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Expedia Leadership Shakeup Shows Power Of Travel Industry Disruption

PYMNTS

Barry Diller, chairman of the board, and Peter Kern, vice chairman and director, will oversee the company’s executive leadership team. Indeed, a group of startups is setting its sights on the travel activities industry, which is the fastest-growing segment in the tourism market.

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Personalization in Financial Services Works, but Changes Will Be Required

Perficient

My previous blog analyzed customer intelligence and the benefits it provides. This blog will show the benefits of personalization and outline what’s required to implement a personalization program. Challenges Require an Overhaul of Systems, Processes, and Leadership. 81% increase in customer retention.

Analytics 309
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Growing my Professional Experience with Communication

Perficient

Welcome to the third and last blog in my blog series about my personal and professional development during my Perficient internship. The first blog in this series discussed a little about me and my internship goals while the second blog focused on how I achieved my first goal of improving my writing.

Community 340
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4 Ways to market your firm's niche

Abrigo

If your accounting firm doesn''t have a formal marketing plan in place, you''re not alone. Many accounting-firm websites and marketing materials look similar, making general claims of highly qualified staff and a respected role in the community. Keeping this in mind, here are four ideas for helping to market your industry niche: 1.

Marketing 191